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Datadeck VS Smartlook

Compare Datadeck VS Smartlook and see what are their differences

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Datadeck logo Datadeck

Spreadsheets visualized In two clicks

Smartlook logo Smartlook

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.
  • Datadeck Landing page
    Landing page //
    2021-10-17
  • Smartlook Landing page
    Landing page //
    2023-08-22

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.

Datadeck features and specs

  • User-Friendly Interface
    Datadeck features an intuitive drag-and-drop interface that simplifies the process of creating and customizing dashboards, making it accessible even to users with minimal technical expertise.
  • Integration Capabilities
    Datadeck supports a wide range of integrations with popular tools and platforms, allowing users to seamlessly consolidate data from various sources into a single dashboard.
  • Real-Time Data Updates
    The platform offers real-time data synchronization, ensuring that users always have access to the most up-to-date information for their decision-making processes.
  • Collaboration Features
    Datadeck allows for collaborative efforts by enabling multiple users to work on the same dashboard, share the data, and provide feedback in real-time.
  • Customizable Templates
    The service provides a variety of pre-designed templates that users can customize to suit their specific data visualization needs, speeding up the dashboard creation process.

Possible disadvantages of Datadeck

  • Pricing
    The cost of Datadeck may be prohibitive for small businesses or individual users, as it can be on the higher side compared to other data visualization tools.
  • Learning Curve
    While user-friendly, there can still be a significant learning curve for users unfamiliar with data visualization tools or dashboard capabilities.
  • Limited Advanced Features
    Some advanced users may find Datadeck lacking in more sophisticated data manipulation and analysis features compared to other high-end analytics platforms.
  • Dependency on Integrations
    The platform’s effectiveness is highly dependent on its integrations. If a particular integration is not supported, it can limit the ability to fully leverage the tool.
  • Customer Support
    Some users have reported slow or insufficient responses from customer support, which can be a drawback when dealing with urgent issues or complex problems.

Smartlook features and specs

  • Comprehensive Analytics
    Smartlook provides detailed insights through session recordings, heatmaps, and event tracking, which helps businesses understand user behavior deeply.
  • User-Friendly Interface
    The platform is easy to navigate, making it accessible for users who may not be experienced with analytics tools.
  • Real-Time Data
    Smartlook offers real-time data monitoring, which allows businesses to promptly identify and address issues as they occur.
  • Cross-Platform Support
    The tool supports web, iOS, and Android platforms, enabling businesses to track user behavior across different devices seamlessly.
  • Advanced Filtering
    Users can apply advanced filters to their data, which helps in segmenting users and understanding specific behaviors more accurately.
  • Integrations
    Smartlook integrates with various third-party tools like Google Analytics, Slack, and others, providing a more versatile analytical environment.

Possible disadvantages of Smartlook

  • Data Privacy Concerns
    Recording user sessions could potentially raise privacy issues if not managed correctly, requiring strict adherence to data protection regulations.
  • Learning Curve
    Even with a user-friendly interface, new users might still encounter a learning curve when trying to utilize all features effectively.
  • Cost
    While offering a free tier, the costs can add up for premium features or advanced usage, which might be a constraint for smaller businesses.
  • Performance Impact
    The presence of session recording scripts can sometimes slow down website performance, affecting the user experience negatively.
  • Limited Free Plan
    The free plan comes with limitations in terms of data retention and the number of sessions that can be recorded, which might not be sufficient for larger businesses or detailed analysis.

Analysis of Datadeck

Overall verdict

  • Datadeck is generally considered a good tool for companies needing to consolidate diverse data streams into a single, easy-to-use platform. Its capability to integrate with a wide array of data sources and provide insightful visualizations makes it a valuable asset for data-driven decision-making.

Why this product is good

  • Datadeck aggregates data from multiple sources to create a unified dashboard, enhancing data visibility and decision-making. It’s known for its user-friendly interface and real-time data updates, making it beneficial for businesses looking to streamline their data analysis efforts.

Recommended for

  • Marketing teams aiming to track campaign performance across multiple channels.
  • Small to medium-sized enterprises that require data consolidation without extensive IT resources.
  • Business analysts seeking real-time data insights to inform strategy and operations.
  • Organizations looking for a cost-effective data visualization tool with a short learning curve.

Analysis of Smartlook

Overall verdict

  • Smartlook is generally well-regarded for its comprehensive analytics capabilities, ease of integration, and intuitive user interface. It offers valuable data and insights that can help businesses enhance their digital platforms. While some users have noted occasional issues with data accuracy or performance, the overall feedback is positive, making it a suitable tool for many organizations.

Why this product is good

  • Smartlook is a digital analytics tool designed for websites and mobile apps to help businesses understand user behavior through features like session recordings, heatmaps, event tracking, and conversion funnels. These functionalities provide insights into user interactions and can help identify areas for optimization, improve user experience, and increase conversion rates.

Recommended for

  • E-commerce businesses looking to understand customer behavior
  • Product managers aiming to optimize user experience
  • Marketers who need to analyze conversion rates and funnels
  • UX/UI designers focused on improving website or app interfaces
  • Businesses seeking to identify and troubleshoot technical issues quickly

Datadeck videos

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Smartlook videos

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More videos:

  • Review - Join the TurboTax SmartLook Team
  • Review - With TurboTax SmartLook, You're Never Alone

Category Popularity

0-100% (relative to Datadeck and Smartlook)

Datadeck

Smartlook

Analytics
15 15%
Analytics
85% 85
Web Analytics
5 5%
Web Analytics
95% 95
Productivity
100 100%
Productivity
0% 0
Heatmaps
0 0%
Heatmaps
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Datadeck and Smartlook

Datadeck Reviews

We have no reviews of Datadeck yet.
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Smartlook Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Smartlook is an advanced analytics tool that provides real-time insights into user behaviors and experiences. Understand how users engage with your products, and identify areas for improvement in your customer experience.
Source: clickup.com
11 Hotjar alternatives and competitors in 2024
Another key consideration is that Smartlook provides most of its features on the Pro plan, whereas Hotjar limits features by plan. For example, trend analysis is only available in the Scale plan—which starts at $171 per month. When using Smartlook, this functionality is available in all plans.
Source: maze.co
12 Hotjar alternatives for website and mobile app analytics
is the product manager at Smartlook. Martin is enthusiastic about delivering the best possible customer experience. Prior to joining Smartlook as a product manager, he used to work as a consultant for Oracle NetSuite. Martin has a deep professional interest in biometric signing and work digitalization. He is also an NFL enthusiast and likes to enjoy good food (ideally while...
Source: www.smartlook.com
10 Best Hotjar Alternatives & Competitors in 2023
The second Hotjar alternative on our list is Smartlook. As a marketing analytics tool, Smartlook seems to provide its users with session recordings of visitors and allows them to create heatmaps and add events to funnels.
Source: www.socialpros.co
Top 10 CRO Tools to Boost Conversions for Free in 2023
Smartlook is one of the conversion optimization tools that claim to increase traffic rate, and, eventually, your web conversions. It offers key features like event tracking, session replays, heatmaps, and funnels.
Source: aigrow.me

Social recommendations and mentions

Based on our record, Smartlook seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Datadeck mentions (0)

We have not tracked any mentions of Datadeck yet. Tracking of Datadeck recommendations started around Mar 2021.

Smartlook mentions (2)

What are some alternatives?

When comparing Datadeck and Smartlook, you can also consider the following products

Google Analytics by SumoMe - The easiest way to see your Google Analytics

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Airtable - Airtable works like a spreadsheet but gives you the power of a database to organize anything. Sign up for free.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Google Analytics 360 Suite - Enterprise analytics for your marketing.

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

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