Software Alternatives & Startups

Canva VS Optimizely

Compare Canva VS Optimizely and see what are their differences

Canva

Canva is a graphic-design platform with a drag-and-drop interface to create print or visual content while providing templates, images, and fonts. Canva makes graphic design more straightforward and accessible regardless of skill level.

Rating
4.8 · 13 reviews
Pricing
Freemium Free trial $12.99 / Monthly (Pro)
Optimizely

A/B testing you'll actually use.

Rating
5.0 · 1 review
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Canva seems to be more popular. It has been mentioned 227 times since March 2021.

social mentions
227 vs 0
user rating
4.8 vs 5.0
Design Tools popularity
100% vs 0%

Base details

Website, pricing, platforms and company facts side by side.

Canva
Optimizely
Website canva.com optimizely.com
Pricing
Freemium Free trial $12.99 / Monthly (Pro) Official pricing
Company Startup from Australia · 2,000 - 4,999 employees · 2013 Startup from the United States
Listed in

About Canva and Optimizely

In their own words, as submitted to SaaSHub.

Canva
Optimizely

Canva is a web-based design platform allowing users to quickly and easily create stunning visuals. With various templates and tools, businesses can create professional designs for social media posts, presentations, flyers, and more. Canva also allows users to save templates and collaborate with...

Read more about Canva

No description of Optimizely yet.

Features and specs

What each product offers, as listed by its team.

Canva 9 features
Optimizely 6 features
  • Document Creation
    Writing AI
  • Custom Prints
    Over 30 products to pick from
  • Presentations
    magic shortcuts, animations, recording
  • Websites
    Performance Tracking
  • Video Editor
    One-click video background remover, animations
  • Social Media Content Creation
    Resizing options, content planner
  • Whiteboards
    Flowcharts, planning, and brainstorming
  • HEIC to JPG Converter
    Convert HEIC to JPG to easily share images on any platform or device using Canva's HEIC to JPG converter
  • PDF to JPG Converter
    Convert PDF to JPG to easily share images on any platform or device using Canva's PDF to JPG Converter
  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Videos

Walkthroughs and reviews on video.

Canva 2 videos + Add
Optimizely 3 videos + Add

Canva Review

More videos

  • - Canva Pro | 7 Reasons To Upgrade To Canva Pro

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos

  • - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • - A/B Testing with Optimizely

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Canva
Optimizely
100% 100%
0% 0%
0% 0%
100% 100%
100% 100%
AI
0% 0%
0% 0%
100% 100%

User comments

Share your experience with using Canva and Optimizely. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Canva 4.8 · 13 reviews
Optimizely 5.0 · 1 review

View more

  • Good A/B and multivariate testing tool
    SaaSHub review
    · Jan 2021

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and...

  • 15 Best A/B Testing Tools And Software (2021 List)
    www.einsstark.tech · Jan 2021

    Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this...

  • Top Mobile Feature Flag Tools
    instabug.com · Jun 2020

    Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still...

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Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Canva 227 mentions
Optimizely 0 mentions

View more

Tracking Optimizely since Mar 2021.

Alternatives to Canva and Optimizely

When comparing Canva and Optimizely, you can also consider the following products.