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Canva VS Optimizely

Compare Canva VS Optimizely and see what are their differences

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Canva logo Canva

Canva is a graphic-design platform with a drag-and-drop interface to create print or visual content while providing templates, images, and fonts. Canva makes graphic design more straightforward and accessible regardless of skill level.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Canva Landing page
    Landing page //
    2023-01-10

Canva is a web-based design platform allowing users to quickly and easily create stunning visuals. With various templates and tools, businesses can create professional designs for social media posts, presentations, flyers, and more. Canva also allows users to save templates and collaborate with other designers, making it great for teams working together on projects. Not only is Canva easy to use, but it is also affordable, making it an excellent option for businesses on a budget. Use Canva Teams to connect with your team members and work on a project from different locations, making tracking progress and managing deadlines easy. You can also upload and store files, assign tasks, and communicate with each other in one centralized place. With Canva Teams, you can quickly and easily create stunning visually pleasing visuals that effectively communicate the project's message.

  • Optimizely Landing page
    Landing page //
    2023-10-04

Canva

Website
canva.com
Pricing URL
Official Canva Pricing
$ Details
freemium $12.99 / Monthly (Pro)
Release Date
2013 August
Startup details
Country
Australia
State
New South Wales
City
Sydney
Founder(s)
Mel Perkins, Cliff Obrecht, Cameron Adams
Employees
2,000 - 4,999
Edit details

Optimizely

Website
optimizely.com
Pricing URL
Official Optimizely Pricing
$ Details
-
Release Date
-
Edit details

Canva features and specs

  • Document Creation
    Writing AI
  • Custom Prints
    Over 30 products to pick from
  • Presentations
    magic shortcuts, animations, recording
  • Websites
    Performance Tracking
  • Video Editor
    One-click video background remover, animations
  • Social Media Content Creation
    Resizing options, content planner
  • Whiteboards
    Flowcharts, planning, and brainstorming
  • HEIC to JPG Converter
    Convert HEIC to JPG to easily share images on any platform or device using Canva's HEIC to JPG converter
  • PDF to JPG Converter
    Convert PDF to JPG to easily share images on any platform or device using Canva's PDF to JPG Converter

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Canva videos

+ Add

Canva Review

More videos:

  • Review - Canva Pro | 7 Reasons To Upgrade To Canva Pro

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Canva and Optimizely)

Canva

Optimizely

Design Tools
100 100%
Design Tools
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Graphic Design Software
100 100%
Graphic Design Software
0% 0
Analytics
0 0%
Analytics
100% 100

User comments

Share your experience with using Canva and Optimizely. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Canva and Optimizely

Canva Reviews

  1. Yansiliang
    · Working at Xspiral ·
    Good

    good

  2. Abizer Izzy
    Best Blog Image Generator

    I consistently use Canva to create featured images for my blog. The free version itself is amazing.

    🏁 Competitors: DesignCap
    👍 Pros:    Free elements|Free templates|Easy logo creation
  3. Arshia Jabbar
    · Marketing intern at PITB Incubation Wing ·
    A app where you make your profile by your own

    User friendly app for beginners, also their features are easy to use, and they have fun features too. Also they have multiple templates whatever you make you have many options. Also they support beginners in start.

    🏁 Competitors: PicMonkey
    👍 Pros:    Variety of graphics|Advanced features
    👎 Cons:    Download music from deezer premium
12 Best Free PosterMyWall Alternatives and Competitors
Canva is a user-friendly tool that helps people create stunning, creative content without any hassle. It’s great for making social site images, posters, videos, websites, and much more. Whether you’re a beginner or a pro, Canva can boost your design skills.
Source: mockey.ai
Top 10 Best Animoto Alternatives For Stunning Video Creation
The graphic de­sign king offers more than images now. Canva provide­s video editing capabilities also. Add move­ment to social campaigns. A library of premade vide­o styles awaits within its interface. Making e­ye-catching videos is approachable for all skill le­vels through Canva.
Source: sharetool.net
Top 6 Alternatives to Animoto to Create Videos Online
Are there any Canva alternatives to make an amazing graphic design? Luckily, this post will provide you with the 5 best Canva alternatives. Read this post now!
Source: moviemaker.minitool.com
The 13 Best Free PDF Editors (February 2024)
Unlike most free tools, Canva lets you fully edit text, and you don't need to sign up to do it. Click any text area to change what the text says and to adjust the font type, size, and color. You can also add hyperlinks to text and other objects, and special fonts are available to easily type out your signature.
Source: www.lifewire.com
10 Best AI Background Removers for Flawless Edits in 2023
Canva offers two primary pricing tiers. For the individual, Canva Pro is priced at $14.99 per month or $119.99 for a whole year. Should you need a platform for collaborative work, Canva caters to teams as well. It offers a team package at $29.99 per month - this price covers up to five team members. For an annual option, teams can avail it at $300 per year, good for the...
Source: picofme.io

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Social recommendations and mentions

Based on our record, Canva seems to be more popular. It has been mentiond 226 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Canva mentions (226)

  • Here's how to build a Canva like UI using Reactjs
    Chances are, you’ve used Canva — maybe to whip up a poster, design an Instagram story, or create something that just looks good without breaking being a professional designer. - Source: dev.to / about 1 month ago
  • The Best 100 Free UI/UX Resources for Every Designer & Developer
    Canva Canva.com Drag-and-drop design platform with free templates for social media, presentations, and more. - Source: dev.to / 3 months ago
  • CSS is Emotional: z-index and the Hierarchy of Needs
    Imagine shuffling papers on a desk. Even though the desk is flat, papers stack in layers—some on top, others below. That's exactly what z-index does on websites. If you're familiar with tools like Canva, PowerPoint, Photoshop, or Figma, you know this feature as "Send to Back" or more accurately, "Arrange" or "Position". - Source: dev.to / 5 months ago
  • My tech stack for startups in 2025
    I'm continuing to use Adobe's Creative Cloud. Photoshop, Illustrator, and Premiere Pro are tools that I already know my way around so I'm keeping those close. I know that many people love how quick and easy it is to get something done with tools like Canva or Figma. I think whatever you are comfortable with and enables you to move fast you should keep using. - Source: dev.to / 7 months ago
  • How I promoted my open source repo to 6k stars in 6 months
    Now, I’m not a designer, so for the promo images I just used Canva templates to create the promotional images in a style that seemed to fit. I think they came out good enough. What I was mostly going for was consistency. - Source: dev.to / 10 months ago
View more

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing Canva and Optimizely, you can also consider the following products

Piktochart - Piktochart for Business Storytelling

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

PicMonkey - PicMonkey is a feature-rich online photo editor that works right in your browser; no downloads...

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Adobe Photoshop - Adobe Photoshop is a webtop application for editing images and photos online.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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