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BigSpy VS Optimizely

Compare BigSpy VS Optimizely and see what are their differences

BigSpy

BigSpy - It is #1 FREE Facebook ad spy, Instagram ads spy, Yahoo, Twitter and TikTok adspy tool, with almost 1 billion of Ads, 10K Ads updated hourly. You could get trending, latest ideas from the Facebook Ad transparency .

Rating
5.0 · 2 reviews
Pricing
Open source Freemium $9 / Usage
Promote on VibeVoted
Alternatives Is it good?
Optimizely

A/B testing you'll actually use.

Rating
5.0 · 1 review
Promote on VibeVoted
Alternatives Is it good?
HIVLY.APP
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Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, BigSpy seems to be more popular. It has been mentioned 1 time since March 2021.

social mentions
1 vs 0
user rating
5.0 vs 5.0
Advertising popularity
100% vs 0%
alternatives listed
183 vs 240+

Base details

Website, pricing, platforms and company facts side by side.

BigSpy
Optimizely
Website bigspy.com optimizely.com
Pricing
Open source Freemium $9 / Usage Official pricing
Official pricing
Platforms
Web
—
Company Startup from China · 20 - 49 employees · 2018 Startup from the United States
Listed in
Marketing Ad Spy Analytics Advertising Marketing Automation Online Marketplace Facebook Automation Tools +4
A/B Testing Website Testing Conversion Optimization Web Analytics +1

About BigSpy and Optimizely

In their own words, as submitted to SaaSHub.

BigSpy
Optimizely

Bigspy is having a huge database that almost covers every ad type, niche and also any country. It has more than 1,000,000,000 ads from more than 40 countries and regions and more than 40 ad types and is growing. You can easily social media ads And funnels in a matter of seconds. Bigspy also...

Read more about BigSpy

No description of Optimizely yet.

Features and specs

What each product offers, as listed by its team.

BigSpy 5 features
Optimizely 6 features
  • Comprehensive Ad Database
    BigSpy offers a vast database of ads from different platforms, making it easy for users to find and analyze a wide variety of advertisements across industries.
  • User-friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, which helps users quickly discover and utilize the tools necessary for their ad research.
  • Competitor Analysis
    BigSpy allows users to track and analyze competitors' ads, providing insights into competitors’ strategies and helping inform a user's advertising approach.
  • Advanced Filters
    Users can apply advanced filtering options to narrow down ad searches by platform, engagement level, date range, and more, allowing for more targeted analysis.
  • Cost-Effectiveness
    The tool is offered at competitive pricing, providing good value for both individual users and businesses looking to gain insights into digital advertising.

Possible disadvantages

  • Limited Data Access for Free Users
    Free versions of the tool offer limited access to the ad database, which may not be sufficient for users requiring in-depth research.
  • Reliability Issues
    Some users have reported occasional discrepancies in data accuracy and reliability, which can affect the quality of insights drawn from the platform.
  • Customer Support
    There have been reports about delayed response times from customer support, which can be frustrating for users encountering problems.
  • Learning Curve for Advanced Features
    While the basic features are easy to use, some advanced features may require a learning period, which can be a hurdle for new users.
  • Limited Platforms
    Although BigSpy covers a range of platforms, it may not include all the social or ad networks a user needs, limiting comprehensive ad analysis.
  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Videos

Walkthroughs and reviews on video.

BigSpy 3 videos + Add
Optimizely 3 videos + Add

BigSpy Review - How to spy on ads ★★★ #1-Ads Spy Tool

More videos

  • - BigSpy Review - How To Spy on Your Competitor's Ads | Facebook Ads Tutorial For Beginners , Ecom etc
  • - 🕵️‍♀️ {Honest} Affiliate Review of BigSpy

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos

  • - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • - A/B Testing with Optimizely

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
BigSpy
Optimizely
100% 100%
Advertising
0% 0%
0% 0%
A/B Testing
100% 100%
100% 100%
Marketing
0% 0%
0% 0%
Web Analytics
100% 100%

Questions & Answers

As answered by people managing BigSpy and Optimizely.

What makes your product unique?

BigSpy's answer

  • Wide coverage: Supports major platforms such as Facebook, Instagram, AdMob, TikTok, YouTube, X, and more.
  • Massive Data: Possesses over 1 billion advertising data points.
  • Strong filtering capabilities: Equipped with multi-dimensional filtering capabilities, enabling quick identification of the ads users wish to view.

Why should a person choose your product over its competitors?

BigSpy's answer

  • BigSpy supports more platforms, covering mainstream advertising platforms such as Facebook, Instagram, AdMob, TikTok, YouTube, and X.
  • BigSpy has a massive database, and the number of ads it has collected has exceeded 1 billion.
  • BigSpy’s pricing is highly competitive, and it is available to free users as well.

How would you describe the primary audience of your product?

BigSpy's answer

  • Advertising creators who need to produce advertisements.
  • Decision-makers who need to formulate operational strategies.
  • Operators who need to research market conditions.
  • Sellers who need to tap into the potential e-commerce market.
  • Advertisers who need to track the performance of their ad placements.

Which are the primary technologies used for building your product?

BigSpy's answer

Python, SQL, Vue, Elasticsearch, Redis ...

What's the story behind your product?

BigSpy's answer

For the struggles, I think it has always been differentiation. In today’s industry, it is not enough to have a good solid product. It is important to outwit and outdo the competition to rise in a competitive marketplace. Therefore, we have been working on data collection, accuracy, and modeling optimization to acquire users and outcompete others. We hope to help our customers achieve at BigSpy; we’re constantly reminded of it.

Who are some of the biggest customers of your product?

BigSpy's answer

KILO.HEALTH, WELLECH, BRIO, LEEDIA, AVN ...

User comments

Share your experience with using BigSpy and Optimizely. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

BigSpy 5.0 · 2 reviews
Optimizely 5.0 · 1 review
  • A game-changer for finding winning products 🚀
    SaaSHub review
    · Dec 2025

    I've tried several ad spy tools, but BigSpy offers the best value for money. The database is massive—especially for Facebook and TikTok ads. It saves me hours of manual research and helps me spot trending products...

  • A huge database of ads
    SaaSHub review
    · Mar 2020

    It has a huge database of ads on several social platforms, like Facebook, Instagram, Twitter, AdMob, Pinterest, and Yahoo, so we can check different ads for ads inspiration. Also, we can spy on competitors and track...

  • Good A/B and multivariate testing tool
    SaaSHub review
    · Jan 2021

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and...

  • 15 Best A/B Testing Tools And Software (2021 List)
    www.einsstark.tech · Jan 2021

    Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this...

  • Top Mobile Feature Flag Tools
    instabug.com · Jun 2020

    Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still...

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Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

BigSpy 1 mention
Optimizely 0 mentions

Tracking Optimizely since Mar 2021.

Alternatives to BigSpy and Optimizely

When comparing BigSpy and Optimizely, you can also consider the following products.

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