Best Mobile Analytics in 2025

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Key Google Analytics features:

Comprehensive Data Collection Integration with Other Google Services Free Tier Available Customizable Reports and Dashboards

Do-It-Yourself Data Analytics & Business Intelligence, Powered by AI.

Key Grapple features:

Automatic Data Refresh Universal Data Library Natural Language Map Data

Visit website freemium $99.0 / Monthly (Per Editor, Unlimited Viewers)

Mixpanel is the most advanced analytics platform in the world for mobile & web.

Key Mixpanel features:

User-Focused Analytics Event Tracking Advanced Segmentation A/B Testing

Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Key Adobe Analytics features:

Comprehensive Data Collection Advanced Segmentation Real-Time Analytics Customizable Dashboards

Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

Key Heap features:

Automatic Event Tracking User-friendly Interface Retroactive Analysis Comprehensive Data

Matomo is an open-source web analytics platform.

Key Matomo features:

Open Source Data Ownership Privacy Compliance Self-Hosting Option

Open Source

Chart Your Path to Growth with Digital Analytics.

Key Amplitude features:

Comprehensive Analytics User-Friendly Interface Real-Time Data Advanced Segmentation

Giving you the knowledge you need to make better decisions. Kissmetrics is a revolutionary person-based analytics platform for your whole team. Get product, sales, marketing, customer support working together to improve the metrics that matter.

Key KISSmetrics features:

Comprehensive Analytics User-Centric Data Customizable Reports Funnel Analysis

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

Key Google Tag Manager features:

Ease of Use Centralized Management Version Control Debugging Tools

Product Analytics and Innovation. Build better customer journeys.

Key Countly features:

Open-Source Data Privacy Real-Time Analytics Customizable

Open Source freemium

Clicky Web Analytics is a simple way to monitor, analyze, and react to your blog or web site's traffic in real time.

Key Clicky features:

Real-time Analytics User-friendly Interface Detailed Insights Privacy-focused

Open Web Analytics - Web Analytics – Open Source Web Analytics Framework.

Key Open Web Analytics features:

Open Source Cost-Effective Self-Hosting Comprehensive Features

Open Source

We make customer data simple.

Key Segment features:

Data Integration Ease of Use Real-time Data Scalability

StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.

Key StatCounter features:

Ease of Use Real-time Tracking Detailed Visitor Information Customizable Reports