Why is it essential to use Google Analytics when running a website? Both bloggers and marketers use this tool to learn more about their audience and their website activity.

Modern marketers and bloggers face numerous challenges, including a constantly changing market, reducing budgets, reducing audiences, and a lack of tools to properly maintain all processes simultaneously. Many of them are so busy dealing with information flows and their current tasks that they do not pay attention to the listed issues and overlook critical details.

Let’s look at how Google Analytics can help marketers and bloggers gain complete control of the situation.

What Is Google Analytics?

Google Analytics is a specialized tool that bloggers, marketers, and other specialists use to collect statistics on website attendance and user activity. It gathers information about the visitor’s time spent on the website, the links he clicked on, the pages he viewed, etc.

Based on this data, it generates detailed reports for the website’s owner. The proper configuration of Google Analytics enables him to learn which information is most interesting to his visitors, understand its popularity, track traffic, and calculate conversion rates.

Essential Functions Of Google Analytics

Google Analytics performs many functions, including:

• Analyzing site loading time and individual pages;

• Evaluating the effectiveness of traffic channels and advertising tools;

• Identifying a page with a high failure rate;

• Obtaining information about the target audience;

• Tracking the flow of new visitors to the IP address;

• Viewing real-time activity on the site.

What is Google Analytics Used For

If you have a blog, you should post valuable content regularly to keep your audience engaged and attract new visitors. You can either write it yourself or browse the cheap custom writing services to find the best fit for content creation.

Bloggers and marketers both use Google Analytics to determine product promotion campaigns’ effectiveness and the expansion of online visibility. Before a blogger or marketer publishes his content, he must first determine the primary goal of the blog and evaluate its performance:

• If the primary goal is to run ads on a blog, he should focus on blog traffic, content engagement, and audience retention.

• If he is selling products, he should concentrate on traffic.

• If he wants to increase brand awareness and visibility, he should concentrate on traffic and social media visibility.

Top 13 Uses Of Google Analytics For Bloggers and Marketers

A blogger/marketer can access a variety of reports through Google Analytics. They enable him to gain a better understanding of his audience, its sources, behaviour on the blog page, and ways to increase organic traffic:

• All Campaigns Report. In terms of its functions, it is similar to the Backlinks Report. Nevertheless, its main advantage is that it uncovers new traffic opportunities, including emails and newsletters linking to a blog.

• Average time on page report. It shows whether page content is engaging enough to keep visitors or it requires improvement.

• Backlinks Report. It helps to find out which platforms and websites are linking to a blog or a website.

• Email tracking. Setting up this tool in Google Analytics allows you to track the success of an email campaign, such as when informing customers about new products.

• Goal Flow Report. It reveals the most effective routes for achieving the blog’s goal. It can aid in the discovery of effective tools for influencing the actions of visitors.

• Landing Page Report. These reports allow you to learn about "the sources" of your audience, i.e., what paged users used to access the blog and their engagement rates. When combined with Google Analytics Goals, Google Analytics provides the ability to see which posts perform well and which need to be improved.

• New vs. Returning Visitors Ratio Report. It helps to see whether a blog or website is frequently visited by the same users or simply passed by random users. It also allows for the analysis of the material that resulted in audience retention and engagement.

• Organic vs. Paid Sessions Report. It enables a marketer to see the number of users from paid and non-paid sources, which can be used to analyze ads effectiveness and ways to improve it.

• Referrals Report. It provides a quick summary of the traffic sources and helps to find platforms for content promotion and visibility growth.

• Search Console Report. Given that blogging is about creating content, this tool allows you to learn the keywords that were used to find a blog. It aids in the refinement of keyword positioning to increase traffic to a website.

• Site Search Report. This report provides the ability to view visitors' search queries as well as their behaviour following the search. Thus, one can learn whether his visitors leave the blog after learning content, whether they become more engaged and move on to other articles, etc.

• Site Speed Report. This report displays the blog’s load speed. Visitors frequently leave a blog without reading the material on a website due to their impatience and slow load speed. The Google Analytics Site Speed Report assists in monitoring and scaling overall performance and loading speed.

• Social Landing Pages Report. This tool makes it possible to discover which posts were shared and which platforms those shares were found on.

Google Analytics, as you can see, offers a variety of data reports for bloggers and marketers. Nonetheless, some of them are still limited and do not provide in-depth analysis to study a specific point.

Products For Overcoming The Limitations Of Google Analytics

Here are some tools that can assist bloggers and marketers in conducting a more in-depth analysis of the required data:

• Ahrefs, BuzzSumo, and SproutSocial (used to carry out social share analysis);

• Amplitude, Hotjar, and Mixpanel (used for conversion funnel analysis);

• Atomic Reach or Highlights (to analyze content);

• Crazy Egg, Hotjar, and Lucky Orange (used for scroll and click analysis);

• Google Console and SEMRush (for analysis of keywords and backlinks).

Before analyzing website or blog data, one should clearly determine which metrics are crucial for his business or blog promotion. This enables a blogger or marketer to quickly obtain data from over 100 sources for the in-depth analysis that he needs.