The features it has puts it at par with the giants of the CRM like Hubspot, Salesforce, Dynamics 365, and the like. The growth and potential are immense. I first saw this in 2018 and it was a useful but really basic system. To my surprise when I saw the system again in 2020. It is a sophisticated highly functional state-of-the-art all-in-one digital marketing system. I was looking for a system that can support the business needs that I can afford especially when the pandemic hits. I was really amazed at how much growth it has in just 2 years. Above all, it remained very affordable. It is a fraction of the price of a system with a quarter of its functions.