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Data warehouse automation for Microsoft Azure. Yres generates Azure Data Factory pipelines, tables and SCD2 history from metadata, inside your own Azure subscription. Public pricing from EUR 350 a month.

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Mixpanel
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Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Which is more popular?
Based on our record, Google Analytics seems to be more popular. It has been mentioned 36 times since March 2021.
Website, pricing, platforms and company facts side by side.
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| Website | yres.eu | analytics.google.com |
| Pricing | — | |
| Platforms | — | |
| Company | Startup from the Netherlands · 20 - 49 employees · 2020 | Startup from the United States |
| Listed in |
In their own words, as submitted to SaaSHub.


Yres is a data warehouse automation platform for Microsoft Azure, developed by Plainwater in the Netherlands. You don't write pipelines; you add metadata. Configure a source, pick the tables and the load type, and Yres generates the Azure Data Factory pipelines, the staging and history tables and...
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What each product offers, as listed by its team.


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An editorial look at what each product does well and who it suits.


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As answered by people managing Yres and Google Analytics.
Yres's answer
Yres's answer
Two things. First, everything runs inside the customer's own Azure subscription: the data factory, the database, the metadata and the keys. We never host or touch your data, and if you stop, you receive a licence key so the installation keeps loading. Second, Yres has its own connectors for AFAS and Exact Online, the two most common Dutch ERP systems, next to SAP, Salesforce, databases and REST APIs. Pricing is fixed and public.
Yres's answer
Most data warehouse automation tools either host your data on their platform or price per row, per connector or per user. Yres does neither: one fixed monthly price, your own Azure tenant, no lock-in. Compared with building it yourself on Azure Data Factory and dbt, you get generated pipelines, SCD2 history, rollback, monitoring and retention out of the box instead of maintaining them by hand. A sourced comparison with TimeXtender and AnalyticsCreator is on yres.eu.
Yres's answer
Data and BI teams of mid-sized organisations on Microsoft Azure that want a governed data warehouse under Power BI without writing and maintaining pipelines by hand. Typical users run AFAS, Exact Online, SAP or Business Central and need their data historised and query-ready in Azure SQL. Strong footprint in the Netherlands: manufacturing and food, housing associations, healthcare and business services.
Yres's answer
Yres started as IRIS, built by Plainwater, a Dutch business intelligence consultancy, for its own data warehouse projects. After rebuilding the same load logic at client after client, the team turned it into a metadata-driven engine on Azure Data Factory and Azure SQL. In 2026 the product was renamed Yres, moved to yres.eu and listed on the Microsoft Marketplace. Existing installations did not change; the name and the website did.
Yres's answer
Azure Data Factory for orchestration and loading, Azure SQL Database with T-SQL for the metadata engine, staging and history layers, Azure Key Vault for credentials, and Parquet on Azure Data Lake Storage for the optional change feed. Configuration runs through a web application; deployment is via DACPAC and Git-integrated Data Factory publishing.
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Google Analytics tells you what happens after someone lands on your site. Search Console gets them there, and Analytics measures what they do next.
All the golden insights in one place fro all your store and sites etc , amazing app by google
Recommendations tracked on public social media and blogs since March 2021.


Tracking Yres since Sep 2026.
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Google Analytics: A free tool from Google that provides in-depth website analytics and performance metrics, including traffic sources, user behavior, and conversions. Source: about 3 years ago
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