Software Alternatives & Startups

Taboola VS SplitStat

Compare Taboola VS SplitStat and see what are their differences

Taboola

Drive traffic to your site, blog or video, or monetize your site with the largest platform for content recommendation, audience acquisition, and native advertising.

Rating
0 reviews
SplitStat

A/B and split URL tests for your website. Edit the page visually, split the traffic, and get a winner only once the numbers hold. 30 days free, no card.

Rating
0 reviews
Pricing
Paid Free trial $299 / Monthly (From $299/month for 100K tested visitors. 30-day free trial.)
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Taboola seems to be more popular. It has been mentioned 3 times since March 2021.

social mentions
3 vs 0
Advertising popularity
100% vs 0%
alternatives listed
173 vs 9

Base details

Website, pricing, platforms and company facts side by side.

Taboola
SplitStat
Website realize.com splitstat.com
Pricing —
Paid Free trial $299 / Monthly (From $299/month for 100K tested visitors. 30-day free trial.) Official pricing
Company — Startup from India · 1 - 9 employees
Listed in

About Taboola and SplitStat

In their own words, as submitted to SaaSHub.

Taboola
SplitStat

No description of Taboola yet.

SplitStat is an A/B testing tool for websites. Paste one tag into the head of your site, and most tests after that are built in the browser with no developer. The visual editor opens on your own live site: click an element to change its text or style, move it, hide it, or add a block, and save...

Read more about SplitStat

Features and specs

What each product offers, as listed by its team.

Taboola 5 features
SplitStat 6 features
  • Reach and Audience
    Taboola boasts an extensive network of publishers which can help advertisers reach a broad and diverse audience, increasing the potential for engagement and conversions.
  • Targeting Capabilities
    Advanced targeting options allow for refined audience segmentation based on demographics, interests, and behavior, ensuring ads are shown to the most relevant users.
  • Cost-Effective
    Compared to traditional advertising platforms, Taboola often offers competitive pricing, making it an attractive option for businesses looking to maximize their ROI.
  • User-Friendly Interface
    Taboola provides an intuitive platform that is easy to navigate, making it accessible to users with various levels of expertise in digital advertising.
  • Content Discovery
    By promoting content as recommendations, Taboola helps in enhancing the discoverability of branded content, increasing organic traffic to the advertiser’s site.

Possible disadvantages

  • Quality Control
    Given the large volume of content, there can be variability in the quality of publishers and the audience, which might affect the overall effectiveness of some campaigns.
  • Ad Placement Transparency
    Advertisers may not have complete control over where their ads appear, leading to potential placement on lower-quality sites that could impact brand reputation.
  • Creative Limitations
    The ad format is primarily focused on native advertising, which can limit the creativity and flexibility for brands that prefer more diverse ad formats.
  • Performance Metrics
    Some users report that Taboola’s analytics and reporting features are not as in-depth or comprehensive as those provided by other advertising platforms.
  • Click Fraud and Bot Traffic
    Like many online advertising platforms, Taboola is susceptible to issues related to click fraud and bot traffic which can result in inflated metrics and wasted budget.
  • Visual editor
    Change text, style and layout on your own live site, for desktop, mobile or both
  • Test types
    A/B, split URL, multipage, A/A and cross-domain tests
  • Audience targeting
    12 conditions, including country, device, campaign and day of the week
  • Goal metric
    Unique conversions, total conversions or value per visitor
  • Guardrail metrics
    Watch the numbers a winner must not hurt while a test runs
  • Winner checks
    By default 95% chance of being best, 7 days, 500 visitors and 100 conversions per variation

Videos

Walkthroughs and reviews on video.

Taboola 3 videos + Add
SplitStat 0 videos + Add

Taboola Review | How Our Taboola Experiment Went

More videos

  • - Spent $141 On Taboola Native Ads - Guess How Much I Made! [ CPA Training ]
  • - Should You Be Using Outbrain or Taboola? | Ep. #233

No SplitStat videos yet. You could help us improve this page by suggesting one.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Taboola
SplitStat
100% 100%
0% 0%
100% 100%
0% 0%
0% 0%
100% 100%

User comments

Share your experience with using Taboola and SplitStat. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Taboola no reviews yet
SplitStat no reviews yet

We have no reviews of SplitStat yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Taboola 3 mentions
SplitStat 0 mentions
  • REDCLOUD KICKSTARTER READY FOR LAUNCH. WOULD APPRECIATE HELP IN HOW TO PROMOTE
    Glad you're doing better! What have you used so far for advertising? I found that kicktraq.com/projects/kickamsads/self-publishing-and-email-marketing/ is very good and taboola.com is also worth doing. Source: over 4 years ago
  • I get 4.5 million page views a month on my content, how do I get advertising?
    Additionally, I have become aware of services such as outbrain.com and taboola.com that pay publishers in a variety of ways for integrating ads onto content that has high page views. However, I don't know the correct course as... Source: almost 5 years ago
  • $TBLA
    I've just come across a stock that interested me by the name of Taboola.com (ticker: TBLA). They are an advertising company founded in 2007 currently valued at $2.6 billion. It is currently sitting at $8.60 since its IPO. It has an... Source: about 5 years ago

Tracking SplitStat since Nov 2026.

Alternatives to Taboola and SplitStat

When comparing Taboola and SplitStat, you can also consider the following products.