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Outbrain VS SplitStat

Compare Outbrain VS SplitStat and see what are their differences

Outbrain

Outbrain is the world's leading performance-driven discovery and native advertising platform. We help advertisers get discovered on leading publishers websites.

Rating
0 reviews
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Alternatives Is it good?
SplitStat

A/B and split URL tests for your website. Edit the page visually, split the traffic, and get a winner only once the numbers hold. 30 days free, no card.

Rating
0 reviews
Pricing
Paid Free trial $299 / Monthly (From $299/month for 100K tested visitors. 30-day free trial.)
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Alternatives Is it good?
Tokino
Work toward more AI recommendations for your home-service business. Start with a free scan; Core checks your progress every week. sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Outbrain seems to be more popular. It has been mentioned 3 times since March 2021.

social mentions
3 vs 0
Advertising popularity
100% vs 0%
alternatives listed
161 vs 9

Base details

Website, pricing, platforms and company facts side by side.

Outbrain
SplitStat
Website outbrain.com splitstat.com
Pricing —
Paid Free trial $299 / Monthly (From $299/month for 100K tested visitors. 30-day free trial.) Official pricing
Company — Startup from India · 1 - 9 employees
Listed in
Advertising Marketing Content Marketing Ad Networks +1
A/B Testing Conversion Rate Optimization Website Optimization Marketing Analytics +1

About Outbrain and SplitStat

In their own words, as submitted to SaaSHub.

Outbrain
SplitStat

No description of Outbrain yet.

SplitStat is an A/B testing tool for websites. Paste one tag into the head of your site, and most tests after that are built in the browser with no developer. The visual editor opens on your own live site: click an element to change its text or style, move it, hide it, or add a block, and save...

Read more about SplitStat

Features and specs

What each product offers, as listed by its team.

Outbrain 5 features
SplitStat 6 features
  • Global Reach
    Outbrain has partnerships with a variety of major publications worldwide, allowing you to reach a broad and diverse audience.
  • Targeting Options
    Outbrain offers advanced targeting features including geo-targeting, interest targeting, and behavioral targeting, which helps in reaching the right audience.
  • Engagement Metrics
    Provides detailed metrics and insights into how users are interacting with your content, allowing for data-driven decisions.
  • Ease of Use
    The platform is user-friendly and offers a streamlined process for setting up and managing campaigns.
  • Content Amplification
    Helps in amplifying your content and driving high-quality traffic to your website or blog.

Possible disadvantages

  • Cost
    Outbrain can be expensive compared to other content recommendation platforms, especially for small businesses.
  • Content Approval
    The content approval process can be stringent and time-consuming, potentially delaying campaigns.
  • Mixed Quality Traffic
    Not all the traffic driven by Outbrain may be of high quality, potentially resulting in lower conversion rates.
  • Ad Fatigue
    Frequent displays of the same content recommendations can lead to ad fatigue among users, thereby reducing effectiveness over time.
  • Limited Control
    While the targeting options are robust, there is still limited control over where exactly your content will appear, which could impact brand safety.
  • Visual editor
    Change text, style and layout on your own live site, for desktop, mobile or both
  • Test types
    A/B, split URL, multipage, A/A and cross-domain tests
  • Audience targeting
    12 conditions, including country, device, campaign and day of the week
  • Goal metric
    Unique conversions, total conversions or value per visitor
  • Guardrail metrics
    Watch the numbers a winner must not hurt while a test runs
  • Winner checks
    By default 95% chance of being best, 7 days, 500 visitors and 100 conversions per variation

Analysis

An editorial look at what each product does well and who it suits.

Outbrain
SplitStat

Overall verdict

  • Outbrain is generally considered good for businesses and marketers looking to increase content visibility and drive traffic. Its effectiveness, however, can depend on specific marketing goals, target audience, and content strategy. Some users appreciate its wide reach and engagement capabilities, while others may find the costs challenging without a clear ROI.

Why this product is good

  • Outbrain is a content discovery platform that helps publishers and marketers reach a larger audience by promoting their content across a network of high-quality sites. It is known for its advanced targeting options, which allow businesses to reach specific demographics, and its native advertising approach, which aims to better engage users compared to traditional ads.

Recommended for

  • Content Marketers
  • Digital Advertisers
  • Companies aiming to increase brand awareness
  • Publishers looking to monetize their websites

No analysis of SplitStat yet.

Videos

Walkthroughs and reviews on video.

Outbrain 3 videos + Add
SplitStat 0 videos + Add

OUTBRAIN Amplify PUBLISHER Review | Underground Targeted Traffic Source

More videos

  • - Should You Be Using Outbrain or Taboola? | Ep. #233
  • - Outbrain Adsense Reviews: for Publisher | Earn High Revenue with Outrain For Blogger & Websites

No SplitStat videos yet. You could help us improve this page by suggesting one.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Outbrain
SplitStat
100% 100%
Advertising
0% 0%
0% 0%
Conversion Rate Optimization
100% 100%
100% 100%
Ad Networks
0% 0%
0% 0%
Marketing Analytics
100% 100%

User comments

Share your experience with using Outbrain and SplitStat. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Outbrain no reviews yet
SplitStat no reviews yet

We have no reviews of SplitStat yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Outbrain 3 mentions
SplitStat 0 mentions
  • Newbie question on HTML
    Or it's related to the site's ad campaign. You see the first link is for outbrain.com which is an affiliate program. Those sites listed might be affiliates OR they are sites that Soulframe is refusing to give affiliate money to for links. Source: over 4 years ago
  • I get 4.5 million page views a month on my content, how do I get advertising?
    Additionally, I have become aware of services such as outbrain.com and taboola.com that pay publishers in a variety of ways for integrating ads onto content that has high page views. However, I don't know the correct course as... Source: almost 5 years ago
  • Ask HN: Who is hiring? (September 2021)
    Outbrain | Israel, Half-Remote | Full-Time | Experienced Algorithm/ML Engineer | https://outbrain.com Our team is developing machine learning algorithmic solutions that improve outcomes for our advertisers. It is part of Outbrain’s... - Source: Hacker News / about 5 years ago

Tracking SplitStat since Nov 2026.

Alternatives to Outbrain and SplitStat

When comparing Outbrain and SplitStat, you can also consider the following products.

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