Software Alternatives, Accelerators & Startups

SmartFirm.io VS Zoho CRM

Compare SmartFirm.io VS Zoho CRM and see what are their differences

SmartFirm.io logo SmartFirm.io

SmartFirm helps accountants get more clients with AI-powered marketing automation, lead generation, CRM, and review toolsโ€”done for you, not DIY.

Zoho CRM logo Zoho CRM

Omnichannel CRM for Businesses of all sizes
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SmartFirm is a done-for-you marketing and automation platform built specifically for accountants, bookkeepers, and tax professionals. We help firms attract better-fit clients, respond faster, and grow without hiring more staff. Our all-in-one system includes tools like AI voice response, text and email automation, review generation, lead tracking, and local SEO. It is designed to save time, boost visibility, and turn more inquiries into paying clients. With SmartFirm, you can automate your front office and scale your business with less stress and more confidence.

  • Zoho CRM Landing page
    Landing page //
    2022-03-09

Zoho CRM empowers small to large-sized organizations with a complete customer relationship lifecycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management in a single business system. Zoho has over 40 in-built app integrations and 500+ third-party extensions to choose from. More than 60 million users worldwide trust Zoho.

SmartFirm.io

$ Details
paid Free Trial $499.0 / Monthly
Platforms
-
Release Date
2024 January
Startup details
Country
United States
State
Oregon
City
Eugene
Founder(s)
Catherine Steele
Employees
1 - 9

Zoho CRM

Website
zoho.com
$ Details
freemium $14.0 / Annually ($14 USD/monthly on Annual Subscription.)
Platforms
Cloud Web iOS Android iPhone
Release Date
1996 June

SmartFirm.io features and specs

  • AI Voice Response & Automated Follow-up (Text / Email)
    Instantly respond to new inquiries with AI-powered calls, texts, and emails. No more missed leads, every prospect gets a fast, personalized reply.
  • CRM with Lead Tracking & Contact Management
    Track every inquiry from first contact to paying client. Organize leads, manage client info, and keep your pipeline moving with a built-in CRM.
  • Review Generation & Reputation Management
    Automate requests for Google reviews, monitor feedback, and strengthen your firmโ€™s online reputation without extra effort.
  • Local SEO Tools & Citation Management
    Boost visibility for accountants and tax pros in local search results with SEO automation, citation listings, and keyword optimization.
  • Automated Appointment Funnels & Scheduling
    Simplify booking with automated funnels that capture leads and convert them into scheduled appointments directly on your calendar.

Zoho CRM features and specs

  • Sales Force Automation
    Lead, Deal and Contact Management; Workflow Automation
  • Process Management
    Sales Process Builder; Processing Rules
  • Omnichannel
    Email; Telephony; Social; Customer Portals
  • Analytics and Reporting
    Reports; Analytical Components; Capabilities
  • Sales Enablement
    Quotes and Finance; Partner Portals; Calendar; G Suite and Office 365
  • Performance Management
    Forecasting; Currencies; Territory Management; Gamification
  • Predictive Intelligence
    Lead and Deal Prediction; Macro Suggestions; Zia Voice
  • Customization
    Layouts; Custom Components; Views and Filters; Global Selling
  • Marketing Automation
    Customer Segmentation; Lead Nurturing; Google Ad Integrations; Event Management
  • Team Collaboration
  • Mobile Apps
  • Security
    Roles, Profiles, Teams; Data Security; Compliance
  • Developer Platform
    REST API; Widgets; Web and Mobile SDK; Functions

Analysis of Zoho CRM

Overall verdict

  • Overall, Zoho CRM is a solid choice for businesses looking for a cost-effective CRM solution with extensive features and customization options. It provides good value for money and is suitable for a wide range of industries.

Why this product is good

  • Zoho CRM is considered good due to its affordability, robust feature set, and flexibility. It offers a comprehensive suite of tools that help businesses manage customer relationships effectively. Some key features include lead and contact management, workflow automation, analytics, reporting, and integration with other Zoho tools and third-party applications. Zoho CRM is also praised for its user-friendly interface and strong customer support.

Recommended for

    Zoho CRM is recommended for small to medium-sized businesses that require a scalable solution to manage their customer relationships. It's ideal for organizations seeking to enhance their sales processes, improve customer engagement, and streamline business operations without incurring high costs. Additionally, companies already using Zoho's suite of applications may benefit from the seamless integration options available within the Zoho ecosystem.

SmartFirm.io videos

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Zoho CRM videos

Get to know Zoho CRM

More videos:

  • Review - Zoho CRM vs. Salesforce Sales Cloud
  • Review - ZOHO CRM Review - CRM software review
  • Review - Zoho CRM Review (2019) - Yes, It's Cheap. But Is It Also Good?
  • Review - Zoho CRM 2021 Review: What Is It, Key Features, Pros And Cons, And More
  • Review - Zoho CRM Review 2021
  • Review - Zoho CRM Review: Good value, but flawed a lot of non-essential ways
  • Tutorial - How to use Zoho CRM | Free CRM Software for Small Business [2023]

Category Popularity

0-100% (relative to SmartFirm.io and Zoho CRM)
Sales And Marketing
100 100%
0% 0
CRM
1 1%
99% 99
Sales
0 0%
100% 100
Marketing Automation
100 100%
0% 0

Questions and Answers

As answered by people managing SmartFirm.io and Zoho CRM.

What makes your product unique?

SmartFirm.io's answer

SmartFirm.io is the only done-for-you marketing automation platform built specifically for accountants, bookkeepers, and tax professionals. Unlike generic CRMs or marketing tools, it combines AI automation, lead generation, local SEO, and review management into one platform, while our team handles setup and execution.

Why should a person choose your product over its competitors?

SmartFirm.io's answer

Competitors like HubSpot or Zoho require firms to DIY complex systems. SmartFirm.io eliminates that burden with a fully managed service tailored for accounting firms. We save time, reduce stress, and deliver measurable growth without the learning curve of traditional marketing platforms.

How would you describe your primary audience?

SmartFirm.io's answer

Our primary audience is small to mid-sized accounting firms, CPAs, bookkeepers, and tax advisors who want to grow their practices, attract more clients, and streamline client communications without hiring additional staff.

What's the story behind your product?

SmartFirm.io's answer

SmartFirm.io was founded in 2024 after recognizing that most accountants struggled with marketing and client acquisition. While excellent at financial services, many lacked the time or expertise for lead generation and digital marketing. SmartFirm.io was created to solve this problem by automating front-office marketing tasks, using AI-driven tools, and offering a fully managed service so professionals can focus on serving clients.

Which are the primary technologies used for building your product?

SmartFirm.io's answer

AWS (hosting and infrastructure)

Go High Level white-label CRM (backend foundation)

Twilio (SMS, voice, call automation)

SendGrid (email delivery)

Google APIs (Maps, Reviews, Calendar)

Stripe & PayPal (payment processing)

OpenAI APIs (AI-driven automation)

Who are some of the biggest customers of your product?

SmartFirm.io's answer

Regional CPA firms in Oregon

Independent bookkeeping practices in California

Multi-partner tax advisory firms in Texas

Boutique accounting firms serving small businesses

Solo CPAs scaling with automation support

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare SmartFirm.io and Zoho CRM

SmartFirm.io Reviews

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Zoho CRM Reviews

  1. Ronit
    ยท Marketing at Amdocs ยท
    Maximizing Efficiency with Zoho CRM: My 2024 Experience

    Zoho CRM is recognized for its robust features and continuous updates, making it a strong contender in the customer relationship management space. Users appreciate its customization options, which allow businesses to tailor the CRM to their specific needs, enhancing usability and effectiveness.

    ๐Ÿ Competitors: G-Droid
  2. alexwatsonisme
    ยท Working at Mobile Internist ยท
    Web-based online office suite

    Zoho CRM empowers SMBs & enterprises with a 360ยบ customer relationship lifecycle management solution. Key features include contact management, sales funnels, pipeline management, workflow automation, AI-powered conversational assistant, task management, managing marketing campaigns, sales forecasting, customer support & service, inventory management, reporting & analytics, and seamlessly integrating with 500+ popular business apps in a single business system.


Why Weโ€™re Building Mria CRM: The First Truly Native CRM for Jira
Next, we tried going outside the Atlassian ecosystem โ€“ using standalone CRMs like Zoho and Pipedrive. While these platforms were powerful, integrating them with Jira was costly, complex, and prone to syncing issues. We constantly battled data silos, duplicated effort, and poor visibility across systems. What we gained in CRM functionality, we lost in efficiency.
Source: mriacrm.com
Top 9 Best Copper CRM Alternatives for Businesses in 2023
Zoho CRM is one of several programs available in Zohoโ€™s app ecosystem, which is similar to Salesforceโ€™s app exchange. Zoho CRMโ€™s reporting is solid, allowing users to report across products, locations, and applications. The CRM provides basic contact management as well as automation, such as transforming website visitors into leads.
Source: magenest.com
Top 21 Salesforceโ€™s Competitors and Alternatives
Zoho offers a cloud-based CRM designed to help businesses create, manage, and organize data to boost sales and revenue. The company attracted more than 10 million users in 2020, reaching over 60 million users. For full-year 2021, Zohoโ€™s revenue surged to $690 million.
14 Best Copper CRM Alternatives to Use in 2022
Zoho CRM is a reliable Copper CRM alternative that helps you engage with customers more effectively. You can connect with your prospects and customers using their preferred communication channels, including emails, social media, etc. Zoho CRM helps conserve time and resources by automating time-consuming tasks. Real-time reporting and analytics help you track relevant KPIs...
10 Best eCommerce CRM Softwares | eCommerce Solutions 2020
Many companies use this CRM tool to help out their customers. We love how you can link Zoho CRM to your Facebook and Twitter pages - this could be especially useful for eCommerce stores that focus on these areas to market their company.

Social recommendations and mentions

Based on our record, Zoho CRM seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

SmartFirm.io mentions (0)

We have not tracked any mentions of SmartFirm.io yet. Tracking of SmartFirm.io recommendations started around Sep 2025.

Zoho CRM mentions (1)

  • Program for managing missed call messages?
    Another option would be zoho.com/crm. We used this one at a much smaller firm that I worked at (5 attorneys, 3 paralegals, 1 secretary). Source: almost 3 years ago

What are some alternatives?

When comparing SmartFirm.io and Zoho CRM, you can also consider the following products

HubSpot CRM - Free CRM software for small businesses.

Pipedrive - Sales pipeline software that gets you organized. Helps you focus on the right deals, so easy to use that salespeople just love it. Great for small teams.

Infusionsoft by Keap - Learn more about Infusionsoft by Keap.

Copper - Copper (formerly ProsperWorks) is easy-to-use customer relationship management for small businesses. Capture contacts and sales leads direct from Gmail with our simple CRM.