Serpstat VS UserGuiding

Compare Serpstat VS UserGuiding and see what are their differences

Rating: 0 reviews
Pricing: Freemium Free trial $69 / Monthly

Rating: 0 reviews
Pricing: Paid Free trial $69 / Monthly (Basic; Guides & Checklists, Knowledge Base, In-app Surveys)

happySEO

Create ai humanized SEO content tailored for ecommerce and small businesses with HappySEO tools. From ai writer to keyword research and analyze tools. sponsored

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Serpstat should be more popular than UserGuiding. It has been mentioned 5 times since March 2021.

social mentions: 5 vs 2
SEO Tools popularity: 100% vs 0%

Base details

Website, pricing, platforms and company facts side by side.

	Serpstat	UserGuiding
Website	serpstat.com	userguiding.com
Pricing	Freemium Free trial $69 / Monthly Official pricing	Paid Free trial $69 / Monthly (Basic; Guides & Checklists, Knowledge Base, In-app Surveys) Official pricing
Platforms	—	Google Chrome Browser PHP JavaScript Wordpress Magento Shopify Firefox +5
Company	Startup from Ukraine · 50 - 99 employees · 2015	Startup from Turkey
Listed in	SEO SEO Tools Content Marketing Keyword Research +1	Product Adoption User Onboarding And Engagement Knowledge Base Product Changelog Self Service Support User Engagement User Onboarding User Experience Surveys +6

About Serpstat and UserGuiding

In their own words, as submitted to SaaSHub.

Serpstat

UserGuiding

Dive deep into keyword research with Serpstat's keyword database, now bigger than ever with global coverage across 230 regions. Uncover the most valuable keywords for your business, understand search intent,  and optimize your content strategy

Features and specs

What each product offers, as listed by its team.

Serpstat 6 features

UserGuiding 22 features

Comprehensive SEO Toolkit
Serpstat provides a wide range of SEO tools including keyword research, site audit, backlink analysis, rank tracking, and competition analysis, making it a one-stop solution for SEO needs.
User-Friendly Interface
The platform features a well-organized and intuitive interface, making it accessible and easy to navigate even for beginners.
Affordable Pricing
Compared to other SEO tools in the market, Serpstat is relatively affordable, offering a good balance between cost and features.
Detailed Analytics
Provides in-depth analytics and reports, helping users make data-driven decisions for their SEO strategies.
Regular Updates
The platform frequently updates its features and database to keep up with the latest SEO trends and requirements.
Excellent Customer Support
Offers responsive and helpful customer support through various channels including live chat, email, and phone.

Possible disadvantages

Limited Data for Smaller Markets
While Serpstat excels in many areas, its database may have limitations when it comes to less popular or smaller markets.
Learning Curve
Despite its intuitive interface, the extensive range of features may require a learning curve for new users to fully utilize all its capabilities.
Speed Issues
Some users have reported speed issues, particularly with loading times and data refresh rates, which can affect the overall user experience.
Backlink Data Limitations
Backlink analysis features are less comprehensive compared to specialized tools like Ahrefs or Majestic, potentially limiting its effectiveness for advanced backlink research.
Mobile App Limitations
The mobile app lacks some functionalities available on the desktop version, restricting user flexibility when accessing the platform on the go.
No Free Plan
Serpstat does not offer a free plan, which may be a drawback for individuals or small businesses looking for a cost-free SEO solution.

User Onboarding Guides
Hotspots
Onboarding Checklists
Knowledge Base
Resource Centers
Product Updates Page
In-App Surveys
NPS Surveys
User Engagement Analytics
User Identification
Audience Segmentation
No-code
Custom Attributes
Weekly Reporting Emails
Custom CSS
Google Analytics Integration
Hubspot Integration
Slack Integration
Intercom Integration
Mixpanel Integration
Multiple Team Members
Multiple Domains

Analysis

An editorial look at what each product does well and who it suits.

Serpstat

UserGuiding

Overall verdict

Overall, Serpstat is regarded as a solid option for both beginners and experienced SEO professionals who need a reliable tool to improve their website's search visibility and performance. Its competitive pricing, combined with a robust set of features, make it a popular choice in the SEO community.

Why this product is good

Serpstat is considered a good SEO tool by many users because it offers a wide range of features that help with keyword research, site audit, backlink analysis, rank tracking, and competitor research. It is especially valued for its comprehensive data and user-friendly interface. Additionally, it is often praised for its affordability compared to other SEO tools, making it accessible to small businesses and individual marketers.

Recommended for

Serpstat is recommended for digital marketers, SEO professionals, content creators, and businesses of all sizes looking for a comprehensive yet affordable SEO tool to enhance their online presence and gain insights into their competitors.

Overall verdict

Overall, UserGuiding is generally well-regarded as a valuable tool for improving user onboarding processes. It is praised for its ease of use, flexibility, and effectiveness in enhancing the user experience.

Why this product is good

UserGuiding is designed to help businesses create interactive user onboarding experiences without needing to write code. It offers features such as product tours, guides, checklists, tooltips, and analytics to improve user engagement and facilitate better understanding of the software or platform being introduced.

Recommended for

UserGuiding is recommended for SaaS companies, product managers, and growth teams who are looking to improve customer onboarding and engagement. It is especially beneficial for teams that lack the resources to create custom onboarding solutions from scratch, as it allows them to quickly deploy dynamic guides and tutorials with minimal technical effort.

Videos

Walkthroughs and reviews on video.

Serpstat 4 videos + Add

UserGuiding 5 videos + Add

What is Serpstat?

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100

Serpstat

UserGuiding

100% 100%

SEO Tools

0% 0%

User Onboarding And Engagement

100% 100%

SEO

0% 0%

User Engagement

100% 100%

Questions & Answers

As answered by people managing Serpstat and UserGuiding.

What makes your product unique?

Serpstat's answer

The AI-powered features for content optimization and generation are particularly noteworthy, as they go beyond traditional SEO tools to assist with content creation and enhancement.

Why should a person choose your product over its competitors?

Serpstat's answer

With its focus on AI and continuous innovation, choosing Serpstat positions users to take advantage of emerging trends in digital marketing.

How would you describe the primary audience of your product?

Serpstat's answer

Serpstat's primary audience includes digital marketers, agencies, in-house marketing teams, freelancers, content creators, and businesses looking to improve online visibility.

User comments

Share your experience with using Serpstat and UserGuiding. For example, how are they different and which one is better?

Reviews and articles

External articles and on-site reviews we used to compare the two products.

Serpstat no reviews yet

UserGuiding no reviews yet

The 16 Best Moz Alternatives for Every Budget
trafficthinktank.com · Dec 2024

Serpstat is an affordable SEO tool with a one-week free trial. The only difference is that, unlike Moz, Serpstat doesn’t have a free version, so you’ll need to pick a paid plan once the trial is over.
10 SE Ranking Alternatives in 2025 [Free and Paid]
www.madx.digital · Dec 2024

Serpstat offers a balanced approach to SEO, blending competitive analysis with a user-friendly interface, making it suitable for users who want to combine keyword research with site audits and content strategies. Its...
10 Moz Pro Alternatives in 2025 [Free and Paid]
www.madx.digital · Dec 2024

Serpstat provides advanced tools for users looking to perform detailed SEO analysis and competitor research. Its extensive features make it ideal for those who need comprehensive insights into their website’s...

15 best user onboarding software you need to try in 2023
www.marketermilk.com · Jan 2024

UserGuiding is a no-code platform where no coding is required to get up and running, and the walkthroughs are interactive, moving at the pace of each user. Hotspots are a popular feature – highlighted portions of the...
8 Best Usetiful Alternatives and Competitors That Are More Professional
userguiding.com · Oct 2023

UserGuiding’s Analytics dashboard gives you actionable insight on the performance of your onboarding content. UserGuiding allows you to track view and completion data for each guide, tooltip, hotspot, checklist, and...
Top alternatives to UserGuiding
blog.usetiful.com · Dec 2021

Pricing - Userguiding limits their plans by number of Monthly Active Users. While this is a widespread approach in the SaaS industry, it is very restricting and unfair. In many cases, one may want to run tours only on...

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Serpstat 5 mentions

UserGuiding 2 mentions

10 BEST FREE SEO REPORTING TOOLS
SERPstat: Provides a range of SEO features, including keyword research, competitor analysis, rank tracking, site audit, backlink analysis, and more. Source: about 3 years ago
Best alternatives to SEMRush?
Https://raventools.com - used it waaay back, since been acquired by TapClicks -not sure if that's a good thing or a bad thing Https://serpstat.com - see this one get mentioned quite a bit; never used tho Https://www.link-assistant.com... Source: over 3 years ago
SEO Tools Megathread
Serpstat - A comprehensive SEO tool that offers keyword research, rank tracking, site audit, and backlink analysis. Pricing starts at AUD $103.20/month. Link: https://serpstat.com/. Source: over 3 years ago

What tool are you using for walk-thru / onboarding wizard? (Pendo, WalkMe, Appcues, etc)
I do some work with https://userguiding.com/ and I find them to be a good compromise between features and pricing. It's one of the more affordable user onboarding platforms out there but comes in packed with functionalities, and it looks... Source: almost 5 years ago
Similar product launched before us
Use user guides to onboard customers flawlessly (https://userguiding.com/). Source: over 5 years ago

Alternatives to Serpstat and UserGuiding

When comparing Serpstat and UserGuiding, you can also consider the following products.

SEMRush
All-in-one Marketing Toolkit for digital marketing professionals.

Compare SEMRush to Serpstat or UserGuiding:

SEMRush vs Serpstat SEMRush vs UserGuiding
Appcues
Improve user onboarding, feature activation & more — no code required! Stop waiting on dev and start increasing customer engagement today. Try it for free.

Compare Appcues to Serpstat or UserGuiding:

Appcues vs Serpstat Appcues vs UserGuiding
Ahrefs
Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

Compare Ahrefs to Serpstat or UserGuiding:

Ahrefs vs Serpstat Ahrefs vs UserGuiding
WalkMe
WalkMe is a game-changing platform that instantly simplifies the online user experience.

Compare WalkMe to Serpstat or UserGuiding:

WalkMe vs Serpstat WalkMe vs UserGuiding
Moz
Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

Compare Moz to Serpstat or UserGuiding:

Moz vs Serpstat Moz vs UserGuiding
Userlane
Userlane helps healthcare, financial services, manufacturing, and pharma organizations close the gap between deploying software and AI and people using it well. See where technology creates friction. Fix it in context. Prove it worked.

Compare Userlane to Serpstat or UserGuiding:

Userlane vs Serpstat Userlane vs UserGuiding