Software Alternatives, Accelerators & Startups

Serpstat VS Pingback

Compare Serpstat VS Pingback and see what are their differences

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Serpstat logo Serpstat

Serpstat is the Swiss army knife for automating SEO processes. With a suite of powerful modules, you can track your performance, analyze your competitors, research keywords and backlinks, audit your website, and so much more.

Pingback logo Pingback

Manage all your business communications in one place. AI-powered missed call text-back, unified inbox, and intelligent lead qualification for UK businesses.
  • Serpstat Landing page
    Landing page //
    2023-06-11
  • Serpstat Rank Tracker
    Rank Tracker //
    2024-09-19
  • Serpstat Domain Analysis
    Domain Analysis //
    2024-09-19

Dive deep into keyword research with Serpstat's keyword database, now bigger than ever with global coverage across 230 regions. Uncover the most valuable keywords for your business, understand search intent,ย  and optimize your content strategy

  • Pingback Pingback dashbord
    Pingback dashbord //
    2026-07-22
  • Pingback Pingback mobile
    Pingback mobile //
    2026-07-22
  • Pingback Pingback Pipeline
    Pingback Pipeline //
    2026-07-22
  • Pingback Pingback mobile conversation
    Pingback mobile conversation //
    2026-07-22
  • Pingback Pingback mobile dashboard
    Pingback mobile dashboard //
    2026-07-22
  • Pingback Pingback desktop
    Pingback desktop //
    2026-07-22

Never miss a customer again.

When a plumber, electrician, or heating engineer misses a call, that job often goes to the next number on Google. Pingback fixes that.

How it works The moment a call's missed, Pingback automatically texts the caller back โ€” instead of them just ringing the next business. Every call, text, and website chat lands in one unified inbox, and each lead moves through a visual pipeline from first contact to job won.

AI that actually helps An AI assistant reads every conversation, flags how urgent it is, and drafts a reply โ€” trained on the business's own website and any documents they upload (price lists, FAQs, services). A human always reviews and sends it; nothing goes out automatically. Pingback also recognises genuine emergencies (a gas smell, no heating, a burst pipe) and gives the caller safety guidance instantly while alerting the business.

Beyond the inbox - One-tap ETA and job-complete texts - One-click numbered PDF invoicing once a job's won - Automatic Google review requests

Built UK-first GDPR-compliant call recording retention, SMS opt-out handling, and full ICO registration โ€” not bolted on as an afterthought.

Free 3-day trial, no card required. The first 10 subscribers get 50% off for life.

Serpstat

$ Details
freemium $69 / Monthly
Platforms
-
Release Date
2015 February
Startup details
Country
Ukraine
Founder(s)
Oleg Salamaha
Employees
50 - 99

Pingback

$ Details
freemium ยฃ250 / Monthly (Starter)
Platforms
Web
Release Date
-
Startup details
Country
United Kingdom
State
suffolk
City
Ipswich
Founder(s)
Jeremy Alphonse
Employees
1 - 9

Serpstat features and specs

  • Comprehensive SEO Toolkit
    Serpstat provides a wide range of SEO tools including keyword research, site audit, backlink analysis, rank tracking, and competition analysis, making it a one-stop solution for SEO needs.
  • User-Friendly Interface
    The platform features a well-organized and intuitive interface, making it accessible and easy to navigate even for beginners.
  • Affordable Pricing
    Compared to other SEO tools in the market, Serpstat is relatively affordable, offering a good balance between cost and features.
  • Detailed Analytics
    Provides in-depth analytics and reports, helping users make data-driven decisions for their SEO strategies.
  • Regular Updates
    The platform frequently updates its features and database to keep up with the latest SEO trends and requirements.
  • Excellent Customer Support
    Offers responsive and helpful customer support through various channels including live chat, email, and phone.

Pingback features and specs

  • Missed-Call Text-Back
    Automatically texts the caller back the instant a call is missed
  • Unified Inbox
    Calls, texts, and 24/7 website chat all in one thread per customer
  • AI Lead Analysis
    Reads conversations, flags urgency, and drafts a reply for you to review and send
  • Visual Pipeline
    Drag-and-drop lead tracking from first contact through to job won
  • Emergency Detection
    Flags genuine safety risks (gas smell, no heating, burst pipe) instantly

Analysis of Serpstat

Overall verdict

  • Overall, Serpstat is regarded as a solid option for both beginners and experienced SEO professionals who need a reliable tool to improve their website's search visibility and performance. Its competitive pricing, combined with a robust set of features, make it a popular choice in the SEO community.

Why this product is good

  • Serpstat is considered a good SEO tool by many users because it offers a wide range of features that help with keyword research, site audit, backlink analysis, rank tracking, and competitor research. It is especially valued for its comprehensive data and user-friendly interface. Additionally, it is often praised for its affordability compared to other SEO tools, making it accessible to small businesses and individual marketers.

Recommended for

    Serpstat is recommended for digital marketers, SEO professionals, content creators, and businesses of all sizes looking for a comprehensive yet affordable SEO tool to enhance their online presence and gain insights into their competitors.

Serpstat videos

What is Serpstat?

More videos:

  • Review - SerpStat Review - My Favorite Free & Paid SEO Keyword Research Tools Perfect For Beginners
  • Review - Serpstat Review | Growth hacking tool for SEO | Pearl Lemon Reviews
  • Review - Serpstat Review โœ… Discount Coupon Code With( 20% Off Special)

Pingback videos

No Pingback videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to Serpstat and Pingback)
SEO Tools
100 100%
0% 0
Customer Communication
0 0%
100% 100
SEO
100 100%
0% 0
Lead Management
0 0%
100% 100

Questions & Answers

As answered by people managing Serpstat and Pingback.

What makes your product unique?

Serpstat's answer

The AI-powered features for content optimization and generation are particularly noteworthy, as they go beyond traditional SEO tools to assist with content creation and enhancement.

Pingback's answer:

Built specifically for UK trade businesses, not adapted from a generic US tool. It automatically handles UK compliance most competitors leave to you โ€” GDPR-compliant call recording retention, SMS consent (STOP/START), and full ICO registration. Its AI also trains on the business's own website and uploaded documents, and never sends anything automatically โ€” a human always reviews and sends the reply.

Why should a person choose your product over its competitors?

Serpstat's answer

With its focus on AI and continuous innovation, choosing Serpstat positions users to take advantage of emerging trends in digital marketing.

Pingback's answer:

Pingback is priced and built for small UK trade businesses specifically, not enterprise teams โ€” honest, capped-usage pricing rather than per-seat enterprise costs. It bundles missed-call text-back, a unified inbox, AI lead analysis, invoicing, and review requests in one place, so there's no need to stitch together several separate tools.

How would you describe the primary audience of your product?

Serpstat's answer

Serpstat's primary audience includes digital marketers, agencies, in-house marketing teams, freelancers, content creators, and businesses looking to improve online visibility.

Pingback's answer:

UK trade businesses โ€” plumbers, electricians, heating engineers, and similar small or solo operators who lose jobs to missed calls while they're out on site.

What's the story behind your product?

Pingback's answer:

Pingback was built after seeing how often small UK trade businesses lose real work simply because they couldn't get to the phone in time โ€” most callers who don't get through just ring the next number on Google rather than leaving a voicemail. It's being built directly alongside real trade businesses in beta, shaping the product from actual feedback rather than guesswork.

Which are the primary technologies used for building your product?

Pingback's answer:

React and TypeScript on the frontend, Node.js/Express on the backend, Twilio for calls and SMS, Google Gemini for AI, and Stripe for billing.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Serpstat and Pingback

Serpstat Reviews

The 16 Best Moz Alternatives for Every Budgetย 
Serpstat is an affordable SEO tool with a one-week free trial. The only difference is that, unlike Moz, Serpstat doesnโ€™t have a free version, so youโ€™ll need to pick a paid plan once the trial is over.
10 SE Ranking Alternatives in 2025 [Free and Paid]
Serpstat offers a balanced approach to SEO, blending competitive analysis with a user-friendly interface, making it suitable for users who want to combine keyword research with site audits and content strategies. Its unique features like the โ€œTree Viewโ€ make it ideal for those looking to enhance their website architecture alongside their SEO efforts.
10 Moz Pro Alternatives in 2025 [Free and Paid]
Serpstat provides advanced tools for users looking to perform detailed SEO analysis and competitor research. Its extensive features make it ideal for those who need comprehensive insights into their websiteโ€™s performance.
Top 6 Moz Competitors In 2024: A Detailed Review
Furthermore, Serpstat is praised for its versatile functionality. It provides valuable insights across multiple facets of digital marketing. Itโ€™s also particularly noted for its comprehensive competitor analysis and budget-friendly pricing.
10 Best Serpstat Alternatives in 2024
In the fast-paced world of SEO and digital marketing, finding the right tool to boost your online visibility can be challenging. Serpstat is a popular choice known for its robust features in keyword research, competitor analysis, and SEO audits. However, if you're seeking alternatives that might better meet your specific needs or offer different advantages, there are plenty...

Pingback Reviews

We have no reviews of Pingback yet.
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Social recommendations and mentions

Based on our record, Serpstat seems to be more popular. It has been mentiond 5 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Serpstat mentions (5)

  • 10 BEST FREE SEO REPORTING TOOLS
    SERPstat: Provides a range of SEO features, including keyword research, competitor analysis, rank tracking, site audit, backlink analysis, and more. Source: about 3 years ago
  • Best alternatives to SEMRush?
    Https://raventools.com - used it waaay back, since been acquired by TapClicks -not sure if that's a good thing or a bad thing Https://serpstat.com - see this one get mentioned quite a bit; never used tho Https://www.link-assistant.com - has been around for a while Https://seranking.com - has grown beyond just ranking tools Https://cognitiveseo.com - I've heard some decent SEOs rave about this... Source: about 3 years ago
  • SEO Tools Megathread
    Serpstat - A comprehensive SEO tool that offers keyword research, rank tracking, site audit, and backlink analysis. Pricing starts at AUD $103.20/month. Link: https://serpstat.com/. Source: over 3 years ago
  • Traffic from a site your not associated with?
    Hello, you might wanna use serpstat.com , it's a website that measures traffic of other websites, copy paste your URL and you should be able to see all the data it can read. Source: over 4 years ago
  • Why add coins/tokens which have NO large interest from consumers
    Some coins/tokens on Binance and keyword search volume per month according to Google Ads - I use serpstat.com. Source: over 5 years ago

Pingback mentions (0)

We have not tracked any mentions of Pingback yet. Tracking of Pingback recommendations started around Jul 2026.

What are some alternatives?

When comparing Serpstat and Pingback, you can also consider the following products

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

Podium - Podium helps your business get more customer reviews, manage customer feedback, customer interaction, and online review management from one software.

Ahrefs - Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

SEO PowerSuite - Get all SEO tools in one pack - download free edition of SEO PowerSuite and get top 10 rankings for your site on Google and other search engines!

SE Ranking - All-in-One cloud-based SEO software for agencies, marketing teams and webmasters