
HubSpot
Import2
Insycle
SearchReplace is the bulk find-and-replace tool for HubSpot. Search across CRM and CMS fields by exact match, substring, or regex. Preview every change with before/after diffs before applying. One-click rollback + Audit logs for safety.

Celonis
UiPath Process Mining
Soroco Scout Platform
QPR ProcessAnalyzer
Striim
Signavio Process Intelligence
Kofax Insight
alooma brings together a reliable data pipeline, an easy data transformation interface, and a powerful stream processor.

Which is more popular?
Website, pricing, platforms and company facts side by side.
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| Website | searchreplace.com | alooma.com |
| Pricing | — | |
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| Company | Startup from the United States · 1 - 9 employees · 2026 | — |
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In their own words, as submitted to SaaSHub.


SearchReplace is a bulk find and replace tool built specifically for HubSpot - no developer required, no Data Hub Pro subscription needed. The Problem HubSpot has no native bulk find and replace for CMS content. The closest option (HubSpot Data Hub Pro) costs $800/month and still doesn't work on...
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What each product offers, as listed by its team.


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As answered by people managing SearchReplace and alooma.
SearchReplace's answer
SearchReplace is the only tool that runs bulk find and replace across both HubSpot CMS content and HubSpot CRM records simultaneously. No developer required, no Data Hub Pro subscription needed. Most HubSpot users discover that HubSpot's native find and replace requires Data Hub Pro at $800/month, and even then it doesn't work on blog posts, landing pages, or site pages. SearchReplace fills that gap with a UI-based tool that previews every change before anything goes live, covering CMS content and CRM records in a single pass.
SearchReplace's answer
SearchReplace is purpose-built for the specific task of bulk text replacement in HubSpot. It does one thing and does it exceptionally well. HubSpot's Data Hub Pro costs $800/month and still doesn't touch CMS content. SearchReplace starts free and handles both CMS and CRM content from a single interface. For agencies managing rebrands, domain migrations, or URL updates across multiple client portals, SearchReplace reduces a multi-hour manual task to minutes.
SearchReplace's answer
SearchReplace is built for HubSpot agencies and in-house marketing operations teams. The primary users are agency owners managing three or more HubSpot client portals, RevOps managers responsible for HubSpot data hygiene, and marketing ops leads handling CMS migrations, domain changes, or rebrands. These are non-technical users who need to make bulk changes across hundreds or thousands of HubSpot records without writing code, running database queries, or purchasing expensive platform add-ons. WordPress site owners handling domain migrations and content updates are a secondary audience.
SearchReplace's answer
SearchReplace was built by Nathan Parikh / HappyWP after encountering the same problem repeatedly while working with HubSpot clients: a client would rebrand, change domains, or clean up a portal, and the team would spend hours manually updating records one by one because HubSpot has no native bulk find and replace for CMS content. The HubSpot community has been requesting this feature since 2017. Rather than wait for HubSpot to build it, we built SearchReplace as a standalone tool that solves the problem directly, without requiring expensive HubSpot add-ons or developer involvement.
SearchReplace's answer
SearchReplace is a web-based SaaS application built with modern full-stack JavaScript. It integrates directly with the HubSpot API to read, preview, and write changes across connected portals. The application uses OAuth-based authentication for HubSpot connections, meaning no credentials are stored and no plugins need to be installed on the connected sites.
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External articles and on-site reviews we used to compare the two products.


We have no reviews of SearchReplace yet. Be the first one to post
Nevertheless, Alooma has received generally positive reviews from users, with 4.1 out of 5 stars on G2. One user writes: “I love the flexibility that Alooma provides through its code engine feature… [However,] some of...
Alooma is designed for enterprise-scale operations, so if you’re a small startup with a small operating budget, Alooma probably isn’t for you. Also note that as of 2019, “Alooma is only accepting new customers that...
Nevertheless, Alooma has received generally positive reviews from users, with 4.0 out of 5 stars on G2. One user writes: “I love the flexibility that Alooma provides through its code engine feature… [However,] some of...
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