SearchReplace is the bulk find-and-replace tool for HubSpot. Search across CRM and CMS fields by exact match, substring, or regex. Preview every change with before/after diffs before applying. One-click rollback + Audit logs for safety.
A startup from the United States that is founded by Nathan Parikh.
This page is designed to help you find out whether SearchReplace is good and if it is the right choice for you.
SearchReplace is a bulk find and replace tool built specifically for HubSpot - no developer required, no Data Hub Pro subscription needed.
HubSpot has no native bulk find and replace for CMS content. The closest option (HubSpot Data Hub Pro) costs $800/month and still doesn't work on blog posts, landing pages, or website pages. That leaves agencies and marketing teams manually updating records one by one during rebrands, domain migrations, and data cleanup projects.
SearchReplace connects directly to your HubSpot portal and lets you find and replace any text string across:
Changes are previewed before anything goes live, so you can confirm exactly which records will be updated before running the replacement.
Free plan available. Paid plans start at $990/year.
───
SearchReplace is the fastest way to run bulk find and replace in HubSpot — across both CMS content and CRM records, from a single interface.
Listed in
Simple and Focused Functionality
The tool is designed specifically for finding and replacing text strings within databases, making it straightforward to use for tasks like migrating WordPress sites or updating URLs across a database without needing complex software.
Time-Saving for Database Migrations
It automates what would otherwise be a tedious manual process of updating serialized data and text strings throughout a database, saving significant time during site migrations or domain changes.
Handles Serialized Data
Unlike simple SQL find-and-replace queries, tools like this are often built to properly handle PHP serialized data structures common in WordPress, preventing corruption of arrays and objects during replacement operations.
No Installation Required for Some Versions
Certain search and replace tools of this type can be run as standalone scripts without requiring a full plugin installation, offering flexibility for developers who need a lightweight solution.
Cost-Effective Solution
Compared to hiring a developer for manual database updates, using an automated search-replace tool can be a more affordable option for site owners and small business operators.
SearchReplace is the only tool that runs bulk find and replace across both HubSpot CMS content and HubSpot CRM records simultaneously. No developer required, no Data Hub Pro subscription needed. Most HubSpot users discover that HubSpot's native find and replace requires Data Hub Pro at $800/month, and even then it doesn't work on blog posts, landing pages, or site pages. SearchReplace fills that gap with a UI-based tool that previews every change before anything goes live, covering CMS content and CRM records in a single pass.
SearchReplace is purpose-built for the specific task of bulk text replacement in HubSpot. It does one thing and does it exceptionally well. HubSpot's Data Hub Pro costs $800/month and still doesn't touch CMS content. SearchReplace starts free and handles both CMS and CRM content from a single interface. For agencies managing rebrands, domain migrations, or URL updates across multiple client portals, SearchReplace reduces a multi-hour manual task to minutes.
SearchReplace is built for HubSpot agencies and in-house marketing operations teams. The primary users are agency owners managing three or more HubSpot client portals, RevOps managers responsible for HubSpot data hygiene, and marketing ops leads handling CMS migrations, domain changes, or rebrands. These are non-technical users who need to make bulk changes across hundreds or thousands of HubSpot records without writing code, running database queries, or purchasing expensive platform add-ons. WordPress site owners handling domain migrations and content updates are a secondary audience.
SearchReplace was built by Nathan Parikh / HappyWP after encountering the same problem repeatedly while working with HubSpot clients: a client would rebrand, change domains, or clean up a portal, and the team would spend hours manually updating records one by one because HubSpot has no native bulk find and replace for CMS content. The HubSpot community has been requesting this feature since 2017. Rather than wait for HubSpot to build it, we built SearchReplace as a standalone tool that solves the problem directly, without requiring expensive HubSpot add-ons or developer involvement.
SearchReplace is a web-based SaaS application built with modern full-stack JavaScript. It integrates directly with the HubSpot API to read, preview, and write changes across connected portals. The application uses OAuth-based authentication for HubSpot connections, meaning no credentials are stored and no plugins need to be installed on the connected sites.
We have collected here some useful links to help you find out if SearchReplace is good.
Check the traffic stats of SearchReplace on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of SearchReplace on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of SearchReplace's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of SearchReplace on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
The latest comments about SearchReplace on Reddit. This can help you find out how popualr the product is and what people think about it.
Do you know an article comparing SearchReplace to other products?
Suggest a link to a post with product alternatives.
Is SearchReplace good? This is an informative page that will help you find out. Moreover, you can review and discuss SearchReplace here. The primary details have not been verified within the last quarter, and they might be outdated. If you think we are missing something, please use the means on this page to comment or suggest changes. All reviews and comments are highly encouranged and appreciated as they help everyone in the community to make an informed choice. Please always be kind and objective when evaluating a product and sharing your opinion.
