Rypl's answer

Minutes to set up, replies that actually drive intent forward, strong brand-safety controls, clear analytics, and pricing that fits small teams plus native Facebook workflows (auto-like, hide, escalate) so you engage, sell, and protect without extra tools.

Split Fee's answer:

Most "split fee networks" are just directories or social groups where agencies post and hope someone responds. Split Fee is an actual matching engine. It scores candidate-vacancy pairs, handles the legal agreements (non-circumvention, self-billing), automates invoicing and fee splits, and manages the entire placement lifecycle from match to payment. Everything that normally requires trust, phone calls, and spreadsheets is handled by the platform.

Rypl's answer

SMBs and growth teams with active Facebook Pages e-commerce brands, local services, restaurants, creators, and agencies that need consistent, on-brand replies to capture leads from comments.

Split Fee's answer:

UK recruitment agencies; from boutique firms with a handful of consultants to mid-sized agencies with specialist sector coverage. Any agency that has either strong candidates without the right vacancies, or client vacancies they can't fill from their own candidate pool. Split Fee turns those dormant assets into placements.

Rypl's answer

RYPL was built after seeing “lead leakage” in Facebook comments/DMs: warm buyers asked questions, no one answered in time, and sales died. The goal is a fast, on-brand AI that treats every comment like a sales touch without feeling like automation.

Split Fee's answer:

Abbie, our founder, knew that although split fee arrangements have existed in recruitment for decades, the process has always been manual: find a partner agency, negotiate terms, trust them with your candidate data, chase invoices. Most agencies avoid it because the overhead and risk outweigh the reward. Abbie built Split Fee to remove that friction entirely, with automated matching, progressive identity disclosure, built-in legal agreements, and automated billing, making split placements as straightforward as direct ones.

Rypl's answer

Next.js/React, FastAPI (Python), Node services, PostgreSQL/Supabase, Redis, Docker, Cloudflare (Workers/Turnstile), Meta Graph API & Webhooks, and LLMs for language understanding and generation.

Split Fee's answer:

A next-generation serverless platform, built for AWS.

Rypl's answer

Confidential Data

Rypl's answer

RYPL focuses on sales-first, human-like replies for Facebook comments. It reads per-user context, keeps your brand tone, and blends LLMs with guardrails (spam/negativity filters, auto-like, escalation rules) to convert comment threads into real conversations at low latency and without sounding like a bot.

Split Fee's answer:

Split Fee is the first purpose-built platform for split fee recruitment in the UK. Instead of relying on LinkedIn groups, WhatsApp messages, and manual agreements, agencies upload their candidates and vacancies and the platform automatically matches them across agencies.

Candidate identities are revealed gradually; anonymised at first, then progressively disclosed as both sides accept, so agencies can collaborate without the risk of circumvention.