Rockee is a content feedback platform. It helps you understand what your audience thinks of your content. Which means you don’t have to guess anymore from analytics data. Create and install a Rockee widget in minutes and get results straight away!
It’s like the Trustpilot of content marketing. And it’s all about championing great content –helping you smash content marketing KPIsand show a return on content investment (ROCI) in the process.
Using Rockee, marketing teams can stop guessing how their content performs from analytics data alone.
Rockee enables you to increase content engagement, conversion and trust by asking the people who really matter – your audience.
Watch your users' experience in recorded videos, even when they message you on Live Chat support. Pay one subscription for Analytics, Live Chat, and generating video testimonials via users. . WatchThemLive records every user's session in videos or heatmaps, so you see the journey your users have on your platform. . Set up your live chat support channel and watch all the sessions of a user when they send you a message to ask questions. WatchThemLive lets you automate prompting your users to send you video testimonials while using your platform.
WatchThemLive is a user behavioral analytics software that helps Product Managers, Web Developers, UI/UX Designers, and Support teams create a better user experience for their visitors across all devices, identify and fix bugs as soon as they occur, and maximize conversion through ideal design choices through the use of the following features:
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Rockee.io's answer
iManage, Thomas International, Spectralink, Funding Hero, Nokia, Unlimited Group
Rockee.io's answer
Not content with content marketing
It all started with a rant about content marketing – the industry we worked in. Or a series of rants. And they all went something like this.
Content marketing is a bloated $50 billion industry that’s eating itself. More, and less-skilled, creators serve up more, and less-nutritious, content – like the eBook factories churning out 1500-word google searches dressed up as ‘thought leadership’.
Doug Kessler called it back in 2013 in Crap: the single biggest threat to content marketing. Now, the shite massively outweighs the good stuff and people have put up their defences to keep the crap out.
We moved from rant to depressing introspection.
We don’t know our audience well enough.
We all use different metrics to track what ‘good’ looks like.
We use multiple platforms to figure it out.
We try to understand content with tools designed to do other things.
We hypothesise over numbers.
We trust the ‘gut’ more than the data
We take ages doing it.
We don’t know the why behind success or failure.
Going too far
Rant. Depressing introspection. Then there was a metaphor about euthanising content marketing that went a little too far. So, you won’t see that. Finally, there was something positive – a plan to sit content marketing on one of those massive Acme-style sticks of dynamite and blow the crap out of it.
Just one question. A big question. How do we do it?
Rockee is our answer to that question.
Rockee was born
So, there was a piece missing in the content-performance jigsaw – there was no real way for the people reading content to tell the people making content what they thought of it. So, we built (are building) Rockee. It’s the first B2B audience-feedback platform. It tells you what people think of your content. No more guessing through analytics. No waiting for SEO uplift. No spurious social or media metrics. With Rockee, you can learn what works best 10x quicker than before and, better yet, use that insight to make awesome content.
Rockee.io's answer
Content marketers - who care about if their work resonates with readers SEO teams - who want to improve engagement times through social proof and increase rankings in Google Marketing leaders - who are interested in what their audience enjoy the most, and how it can fuel planning efforts Agencies - who want to show clients how good their content is - besides 'clicks'
I've used WatchThemLive on my own site and several clients' sites for my company. Personally I really like the replay feature that you can just sit there all day watching the user's behavior on your site and improve the UX on the site by analyzing them. The dashboard interface is clean and easy to navigate, and the heatmap feature is clear and accurate.
I have been using WatchThemLive for the third year now. It has always helped me to understand what my users want and discover their behavioral and navigating patterns. Using this tool, I didn’t have to rely on guesswork or second-handed data. I could make any changes to my website based on actual data which is gathered directly from my users.
I have been using WatchThemLive for the third year now. It has always helped me to understand what my users want and discover their behavioral and navigating patterns. Using this tool, I didn’t have to rely on guesswork or second-handed data. I could make any changes to my website based on actual data which is gathered directly from my users.
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