Plausible.io
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SEO Analyzer By Neil Patel
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Plausible Analytics is not designed to be a clone of Google Analytics. It is meant as a simple-to-use replacement and a privacy-friendly alternative that can help many site owners.
It's quick, simple to use and understand with all the metrics displayed on one page. Doesn't track hundreds of metrics like Google Analytics does
Lightweight script of less than 1 KB so sites load fast. The script is 45 times smaller script than the Google Analytics one
Doesn't use cookies so there's no need to worry about cookie banners
Doesn't track personal data so it's compliant with GDPR out of the box and you don't need to worry about asking for data consent
It's open source with the code available on GitHub so you can even self host exactly the same product free as in beer
Unlike Google Analytics, the cloud product is not free as in beer because the business model is subscriptions rather than selling the data of your visitors. Plausible Analytics is bootstrapped without any external funding so the subscription fees help cover the costs and time spent on development.
Most website audit tools produce a Lighthouse report and leave you to figure out the rest. Stackra is different in three ways. It detects your platform: WordPress, Shopify, Wix, Squarespace, Webflow, and more. Then, It only surfaces fixes you can actually make on your setup. It runs three AI expert reviews in parallel: a CMO review checking whether your messaging, trust signals, and CTAs are working; an SEO+GEO review covering traditional search rankings and AI search visibility in ChatGPT, Perplexity; and a CTO review covering Core Web Vitals, performance, and security. Everything compiles into a Growth Readiness Score (0-100) with a ranked action plan. Not 47 issues.
What to fix first, and why. Free to sign up. Full report. 3 minutes.
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Stackra.app's answer:
Most website audit tools hand you a Lighthouse report and walk away. Stackra is different in three ways. It knows your platform: Stackra detects whether your site runs on WordPress, Shopify, Wix, Squarespace, or Webflow and limits every recommendation to changes you can actually make on your specific setup. It reviews your site the way a consultant would: a CMO review checks messaging, trust signals, and CTAs; an SEO and GEO review covers traditional search and AI search visibility in ChatGPT and Perplexity; a CTO review covers Core Web Vitals, performance, and security. Then it tells you what to fix first: everything compiles into a Growth Readiness Score (0-100) and a prioritized action plan, not an exhaustive issue dump.
Stackra.app's answer:
Stackra is the only free website grader that covers platform-aware recommendations, AI search visibility (GEO), and three expert perspectives in one report. SEOptimer starts at $19/month with no free plan. Sitechecker starts at $49/month, trial only. HubSpot's Grader checks your homepage and gives you four scores. Stackra crawls up to 20 pages, detects your platform, and delivers three AI expert reviews with a ranked action plan. Free to start, no credit card required.
Stackra.app's answer:
Small business owners, solo founders, and early-stage teams who want a clear diagnostic and action plan without agency costs or ongoing subscriptions. Typically owners and operators without an in-house marketing or technical team who want to know why their site isn't converting and what to do about it.
Stackra.app's answer:
Stackra came from a simple frustration: the best website analysis tools are built for SEO agencies running dozens of audits a month, not the business owner who wants to understand their own site. We built Stackra to give small businesses the same quality of analysis that larger companies pay consultants thousands of dollars for, free.
Stackra.app's answer:
Typescript, React, Node.js, PostgreSQL, Playwright for headless browser crawls, and OpenAI for the AI persona reviews.
Stackra.app's answer:
Stackra is a free tool built for SMB owners, so our users span local service businesses, e-commerce stores, professional services firms, and early-stage SaaS startups. We built it for the owner-operator, not the enterprise.
I've been using plausible since Sep 2019 and never had any doubts about it. It provides me with everything I need related to visitor stats while keeping privacy in first place.
It doesn't slow down my website loading speed (it's amazing, it's less than 1KB in size!), is not blocked by adblockers since it's not really a tracker tracker, and owners are super cool and they actually respond to every inquiry you could possibly have.
If you're looking for de-googling your stuff, you can start with Plausible :)
I tried several analytics tools prior to Plausible, namely Google Analytics and later on Matomo. I found both to be fairly complicated for my usage which is a personal blog. Complicated in the way I had to install and use them. Plausible's simple to set up approach combined with a very clean and inviting user interface was a breath of fresh air. It's simple and clean enough that it actually makes me want to check and analyse my traffic which is a feeling I never thought I'd have having tried alternatives.
It offers clear information about what I really need, without distractions, without advertising and does not slow my site.
Based on our record, Plausible.io seems to be more popular. It has been mentiond 215 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Also a small tooling aside โ if you're tracking how often skills get used across your team (or just want analytics on your dev blog without the GDPR cookie banner dance), privacy-focused options like Umami or Plausible give you full data ownership and a much lighter footprint than Google Analytics. I migrated two side projects to Umami last year and haven't looked back. - Source: dev.to / 2 months ago
So this post is about something I've been chewing on for months but finally moved on: ripping Google Analytics out of three side projects and picking a privacy-focused alternative. Specifically, I'll compare Umami, Plausible, and Fathom โ the three I actually evaluated โ and walk through the migration steps that worked for me. - Source: dev.to / 2 months ago
Plausible is what I recommend when someone wants to set it up and forget about it. It's an EU-based company, the data stays in the EU, and they're very transparent about their infrastructure. - Source: dev.to / 3 months ago
Plausible is also open-source with a self-hosted option, but their cloud-hosted product is where most people land. It's polished, opinionated, and genuinely pleasant to use. - Source: dev.to / 3 months ago
I've been using Umami for this โ it's a self-hosted, privacy-focused analytics tool that doesn't require cookie banners and is fully GDPR-compliant out of the box. Compared to alternatives like Plausible (also excellent, but their hosted plan costs more) or Fathom (hosted-only, pricier), Umami hits a sweet spot of simplicity and zero cost if you self-host. You get clean dashboards showing endpoint usage, response... - Source: dev.to / 3 months ago
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
SEOptimer - SEOptimer is the fastest-growing SEO auditing and reporting tool that quickly scans your whole site and generates a helpful report.
Fathom Analytics - Simple, trustworthy website analytics (finally)
Ahrefs - Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!
Matomo - Matomo is an open-source web analytics platform
Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.