Software Alternatives, Accelerators & Startups

Matomo VS Stackra.app

Compare Matomo VS Stackra.app and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Matomo logo Matomo

Matomo is an open-source web analytics platform

Stackra.app logo Stackra.app

Get your website's Growth Readiness score, free. Expert reviews from CMO, SEO, and CTO viewpoints, a prioritized fix-first action plan in about 3 minutes.
  • Matomo Landing page
    Landing page //
    2023-10-23
  • Stackra.app Stackra homepage - website grader scan for small businesses
    Stackra homepage - website grader scan for small businesses //
    2026-05-06
  • Stackra.app Stackra pricing
    Stackra pricing //
    2026-05-06
  • Stackra.app Stackra Report recommendation sample
    Stackra Report recommendation sample //
    2026-05-06
  • Stackra.app Stackra report insights- AI driven personas
    Stackra report insights- AI driven personas //
    2026-05-06
  • Stackra.app AI+GEO Stackra
    AI+GEO Stackra //
    2026-05-06

Most website audit tools produce a Lighthouse report and leave you to figure out the rest. Stackra is different in three ways. It detects your platform: WordPress, Shopify, Wix, Squarespace, Webflow, and more. Then, It only surfaces fixes you can actually make on your setup. It runs three AI expert reviews in parallel: a CMO review checking whether your messaging, trust signals, and CTAs are working; an SEO+GEO review covering traditional search rankings and AI search visibility in ChatGPT, Perplexity; and a CTO review covering Core Web Vitals, performance, and security. Everything compiles into a Growth Readiness Score (0-100) with a ranked action plan. Not 47 issues.

What to fix first, and why. Free to sign up. Full report. 3 minutes.

Matomo

Website
matomo.org
$ Details
Release Date
-
Startup details
Country
New Zealand

Stackra.app

$ Details
freemium
Release Date
2026 February
Startup details
Country
United States
State
NY
City
Brooklyn
Founder(s)
Luke Beck
Employees
1 - 9

Matomo features and specs

  • Open Source
    Matomo is an open-source platform, allowing for customization and transparency in how data is collected and processed.
  • Data Ownership
    Users have full ownership of their data, ensuring that no third-party entities have access to sensitive information.
  • Privacy Compliance
    Matomo is designed with privacy in mind, making it easier to comply with GDPR, CCPA, and other data protection regulations.
  • Self-Hosting Option
    Matomo can be self-hosted, giving users complete control over their data security and server environment.
  • Feature-Rich
    The platform offers a wide range of features, including A/B testing, heatmaps, session recording, and more.
  • Community Support
    A large community of users and developers contributes plugins, improvements, and support, enriching the ecosystem.

Possible disadvantages of Matomo

  • Complex Setup
    The initial setup, especially for self-hosted versions, can be complex and time-consuming, requiring technical expertise.
  • Resource Intensive
    Running Matomo, particularly its self-hosted version, can be resource-intensive, requiring significant server capabilities.
  • Cost for Advanced Features
    While the basic version is free, advanced features and cloud hosting come at a cost, which might be expensive for small businesses.
  • Limited Integrations
    Matomo offers fewer integrations with other marketing and analytics tools compared to some other platforms like Google Analytics.
  • Learning Curve
    New users may find the interface and advanced features challenging to learn and navigate initially.
  • Performance Issues
    Some users report performance issues, particularly with large volumes of data or on less powerful servers.

Stackra.app features and specs

  • Website Scan
    Full multi-page crawl with results delivered to your account
  • Growth Readiness Score
    0โ€“100 composite score across Conversion, Search Visibility, and Technical health
  • AI Persona Reviews
    Independent assessments from a CMO, SEO Expert, and CTO perspective
  • Action Plan
    Prioritized recommendations ranked by business impact
  • Tech Stack Detection
    Identifies CMS, hosting, analytics, page builders, and third-party scripts
  • Core Web Vitals
    LCP, CLS, FID, TTFB, and mobile performance metrics
  • Benchmark Comparison
    Score your site against industry and platform averages
  • PDF Report
    Shareable, branded report export (paid plans)
  • Link Health Audit
    Crawls internal and external links for broken or risky links
  • Structured Data Audit
    Detects and validates JSON-LD schema markup

Analysis of Matomo

Overall verdict

  • Matomo is a good choice for those who prioritize data privacy and require a comprehensive analytics tool that can be self-hosted. It's especially suitable for organizations hesitant about sharing data with third-party services and for those looking for customizable and transparent analytics solutions.

Why this product is good

  • Matomo is a popular open-source web analytics platform that provides in-depth insights into website traffic, user behavior, conversion rates, and more. It's considered a robust alternative to Google Analytics, with a focus on data privacy, as users can host the platform on their own servers or use Matomo's cloud-based service. Matomo offers features such as heatmaps, session recordings, goal tracking, and more, which can be particularly valuable for businesses looking to gain a detailed understanding of their website performance while maintaining control over their data.

Recommended for

  • Privacy-conscious businesses
  • Web developers
  • Data analysts
  • E-commerce sites
  • Organizations with in-house IT capabilities
  • Government and educational institutions
  • Non-profits looking for cost-effective solutions

Analysis of Stackra.app

Overall verdict

  • I don't have verified, specific information about Stackra.app (stackra.app) in my knowledge base, so I can't confirm details about its features, pricing, reliability, or user reputation. I'd be fabricating specifics if I claimed to evaluate it directly.

Why this product is good

  • No confirmed data available on this specific product's functionality or track record
  • Unable to verify company legitimacy, user reviews, or security practices from available information
  • Cannot confirm pricing, feature set, or how it compares to established alternatives in its category

Recommended for

  • Before using this service, research directly: check the website for clear information about the company, team, and business model
  • Look for independent reviews on trusted platforms like Trustpilot, G2, or Reddit
  • Verify security practices, especially if it handles payments or personal data
  • Check for a clear privacy policy, terms of service, and contact information
  • Consider reaching out to their support team with questions before committing, especially for paid plans

Matomo videos

Matomo Analytics - Dashboards

More videos:

  • Review - WP-Matomo (WP-Piwik) Review: Open Source Analytics For WordPress
  • Review - What are the differences between Matomo Analytics and Google Analytics
  • Review - AMU WEBD122 - Spohnholtz Piwik Analytics Review
  • Review - Matomo On-Premise installation overview

Stackra.app videos

No Stackra.app videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Matomo and Stackra.app)
Analytics
100 100%
0% 0
Website Testing
0 0%
100% 100
Web Analytics
100 100%
0% 0
Website Monitoring
0 0%
100% 100

Questions & Answers

As answered by people managing Matomo and Stackra.app.

What makes your product unique?

Stackra.app's answer:

Most website audit tools hand you a Lighthouse report and walk away. Stackra is different in three ways. It knows your platform: Stackra detects whether your site runs on WordPress, Shopify, Wix, Squarespace, or Webflow and limits every recommendation to changes you can actually make on your specific setup. It reviews your site the way a consultant would: a CMO review checks messaging, trust signals, and CTAs; an SEO and GEO review covers traditional search and AI search visibility in ChatGPT and Perplexity; a CTO review covers Core Web Vitals, performance, and security. Then it tells you what to fix first: everything compiles into a Growth Readiness Score (0-100) and a prioritized action plan, not an exhaustive issue dump.

Why should a person choose your product over its competitors?

Stackra.app's answer:

Stackra is the only free website grader that covers platform-aware recommendations, AI search visibility (GEO), and three expert perspectives in one report. SEOptimer starts at $19/month with no free plan. Sitechecker starts at $49/month, trial only. HubSpot's Grader checks your homepage and gives you four scores. Stackra crawls up to 20 pages, detects your platform, and delivers three AI expert reviews with a ranked action plan. Free to start, no credit card required.

How would you describe the primary audience of your product?

Stackra.app's answer:

Small business owners, solo founders, and early-stage teams who want a clear diagnostic and action plan without agency costs or ongoing subscriptions. Typically owners and operators without an in-house marketing or technical team who want to know why their site isn't converting and what to do about it.

What's the story behind your product?

Stackra.app's answer:

Stackra came from a simple frustration: the best website analysis tools are built for SEO agencies running dozens of audits a month, not the business owner who wants to understand their own site. We built Stackra to give small businesses the same quality of analysis that larger companies pay consultants thousands of dollars for, free.

Which are the primary technologies used for building your product?

Stackra.app's answer:

Typescript, React, Node.js, PostgreSQL, Playwright for headless browser crawls, and OpenAI for the AI persona reviews.

Who are some of the biggest customers of your product?

Stackra.app's answer:

Stackra is a free tool built for SMB owners, so our users span local service businesses, e-commerce stores, professional services firms, and early-stage SaaS startups. We built it for the owner-operator, not the enterprise.

User comments

Share your experience with using Matomo and Stackra.app. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Matomo and Stackra.app

Matomo Reviews

  1. peekmyip
    ยท Working at PeekMyIP ยท

Top 5 Plausible Analytics Alternatives in 2024
With advanced web analytics Matomo Analytics also provides eCommerce analytics capabilities.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Matomo, one of the best Plausible analytics alternatives, an open-source analytics platform, prioritizes data ownership and customization. It allows users to host analytics on their servers, ensuring complete control over collected data.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Use Case Example: A healthcare website uses Matomo to securely track user interactions while maintaining strict compliance with health data privacy regulations.
Source: zeabur.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for โ€œTechnical Marketersโ€. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for โ€œTechnical Marketersโ€. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Source: medium.com

Stackra.app Reviews

We have no reviews of Stackra.app yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Matomo seems to be more popular. It has been mentiond 86 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Matomo mentions (86)

  • Indie Hacking with Open Source Tools: Innovating on a Budget
    Another case involves a duo launching an eco-friendly e-commerce website. Using WordPress paired with WooCommerce, they built a fully featured site with a sustainable operational model. Enhanced analytics from Matomo brought data-driven insights and growth strategies to life. This project highlights the benefits of cost-effective, community-driven solutions in the competitive e-commerce landscape. - Source: dev.to / about 1 year ago
  • 10 of the Best Web Analytics Tools for React Websites
    As an open-source cloud and on-premise tool, Matomo gives users complete control over their data, allowing them to host it on their servers and comply with privacy regulations such as GDPR. - Source: dev.to / over 1 year ago
  • Indie Hacking with Open Source Tools: Innovating on a Budget
    Analytical tools like Matomo provide critical insights into user behavior and site performance. - Source: dev.to / over 1 year ago
  • Show HN: Vince โ€“ A self hosted alternative to Google Analytics
    Matomo is another oneโ€ฆ https://matomo.org/. - Source: Hacker News / over 1 year ago
  • ๐Ÿ”ฅMatomo 5 UPGRADE - A step-by-step GUIDE ๐ŸคŒ
    Matomo just released their major v5 upgrade with following key improvements:. - Source: dev.to / over 2 years ago
View more

Stackra.app mentions (0)

We have not tracked any mentions of Stackra.app yet. Tracking of Stackra.app recommendations started around May 2026.

What are some alternatives?

When comparing Matomo and Stackra.app, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

SEOptimer - SEOptimer is the fastest-growing SEO auditing and reporting tool that quickly scans your whole site and generates a helpful report.

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure ๐Ÿ‡ช๐Ÿ‡บ

Ahrefs - Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

Fathom Analytics - Simple, trustworthy website analytics (finally)

Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.