Plausible.io
Google Analytics
Fathom Analytics
Matomo
Simple Analytics
umami
Mixpanel
PostHog
Diffly
Klue
Dioptra
M16 Marketing
Plausible Analytics is not designed to be a clone of Google Analytics. It is meant as a simple-to-use replacement and a privacy-friendly alternative that can help many site owners.
It's quick, simple to use and understand with all the metrics displayed on one page. Doesn't track hundreds of metrics like Google Analytics does
Lightweight script of less than 1 KB so sites load fast. The script is 45 times smaller script than the Google Analytics one
Doesn't use cookies so there's no need to worry about cookie banners
Doesn't track personal data so it's compliant with GDPR out of the box and you don't need to worry about asking for data consent
It's open source with the code available on GitHub so you can even self host exactly the same product free as in beer
Unlike Google Analytics, the cloud product is not free as in beer because the business model is subscriptions rather than selling the data of your visitors. Plausible Analytics is bootstrapped without any external funding so the subscription fees help cover the costs and time spent on development.
Make your business truly Customer-centric
Diffly helps you digitize and automate the collection of feedback from your prospects and customers (win/loss analysis, churn analysis).
By connecting your CRM to Diffly, you make sure none of your sales cycles ever ends without collecting feedback. Join the 80% of B2B companies worldwide implementing a consistent win-loss analysis process, and boost your conversion rates by up to +50% (Gartner).
The Diffly Solution
B2B companies often leave money on the table by losing deals they could have won, without knowing why. Our mission is to bring a human touch back into the feedback process. In addition to our CRM-integrated software and structured quantitative surveys, we offer a third-party interview service to collecte feedback from your prospects and customers directly. Diffly combines pragmatism, speed, and plug-and-play efficiency through a unique blend of SaaS and Service:
The Service: 30/45-minute one-on-one interviews with your prospects or clients, revisiting the sales process to gather first-hand insights. As a trusted third party, we gather open and honest conversations.
The Technology: Our platform identifies and automates which deals to target. Then, our AI analyzes conversations, detects key themes, and aggregates insights, helping you make informed, strategic decisions across your sales funnel. Difflyโs high valued added Every sales opportunity becomes a learning opportunity: whether won or lost, Diffly kicks in automatically. Through targeted, structured surveys, we uncover the true decision-making criteria of your buyers, along with rich insights about your market, competitors, and positioning, straight from the field.
Actionable insights, not assumptions: Understand the real reasons behind every win and loss, and act on them. Cross-team alignment: Sales, Marketing, and Product teams access the same insights, ensuring a coherent strategy and data-driven decisions.
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I've been using plausible since Sep 2019 and never had any doubts about it. It provides me with everything I need related to visitor stats while keeping privacy in first place.
It doesn't slow down my website loading speed (it's amazing, it's less than 1KB in size!), is not blocked by adblockers since it's not really a tracker tracker, and owners are super cool and they actually respond to every inquiry you could possibly have.
If you're looking for de-googling your stuff, you can start with Plausible :)
I tried several analytics tools prior to Plausible, namely Google Analytics and later on Matomo. I found both to be fairly complicated for my usage which is a personal blog. Complicated in the way I had to install and use them. Plausible's simple to set up approach combined with a very clean and inviting user interface was a breath of fresh air. It's simple and clean enough that it actually makes me want to check and analyse my traffic which is a feeling I never thought I'd have having tried alternatives.
It offers clear information about what I really need, without distractions, without advertising and does not slow my site.
Based on our record, Plausible.io seems to be more popular. It has been mentiond 215 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Also a small tooling aside โ if you're tracking how often skills get used across your team (or just want analytics on your dev blog without the GDPR cookie banner dance), privacy-focused options like Umami or Plausible give you full data ownership and a much lighter footprint than Google Analytics. I migrated two side projects to Umami last year and haven't looked back. - Source: dev.to / 2 months ago
So this post is about something I've been chewing on for months but finally moved on: ripping Google Analytics out of three side projects and picking a privacy-focused alternative. Specifically, I'll compare Umami, Plausible, and Fathom โ the three I actually evaluated โ and walk through the migration steps that worked for me. - Source: dev.to / 2 months ago
Plausible is what I recommend when someone wants to set it up and forget about it. It's an EU-based company, the data stays in the EU, and they're very transparent about their infrastructure. - Source: dev.to / 3 months ago
Plausible is also open-source with a self-hosted option, but their cloud-hosted product is where most people land. It's polished, opinionated, and genuinely pleasant to use. - Source: dev.to / 3 months ago
I've been using Umami for this โ it's a self-hosted, privacy-focused analytics tool that doesn't require cookie banners and is fully GDPR-compliant out of the box. Compared to alternatives like Plausible (also excellent, but their hosted plan costs more) or Fathom (hosted-only, pricier), Umami hits a sweet spot of simplicity and zero cost if you self-host. You get clean dashboards showing endpoint usage, response... - Source: dev.to / 3 months ago
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Klue - Klue is competitive intelligence for enterprise sales. We help sales, and the teams who enable them, leverage CI to win more deals.
Fathom Analytics - Simple, trustworthy website analytics (finally)
Dioptra - Dioptra is a data centric platform to automate continuous model improvement.
Matomo - Matomo is an open-source web analytics platform
M16 Marketing - Work with M16's ROI driven digital marketing strategists to generate leads, automate engagement and analyze the results of marketing campaigns.