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Matomo VS Diffly

Compare Matomo VS Diffly and see what are their differences

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Contents:
  1. ยป Base Details
  2. ยป Videos
  3. ยป Reviews
  4. ยป Alternatives

Matomo logo Matomo

Matomo is an open-source web analytics platform

Diffly logo Diffly

Diffly is the leading win-loss analysis solution in Europe that helps B2B companies close more deals. Diffly combines AI technology with services to help you increase win rates, improve Go to market strategy and make decisions based on reliable data.
  • Matomo Landing page
    Landing page //
    2023-10-23
Not present

Make your business truly Customer-centric

Diffly helps you digitize and automate the collection of feedback from your prospects and customers (win/loss analysis, churn analysis).

By connecting your CRM to Diffly, you make sure none of your sales cycles ever ends without collecting feedback. Join the 80% of B2B companies worldwide implementing a consistent win-loss analysis process, and boost your conversion rates by up to +50% (Gartner).

The Diffly Solution

B2B companies often leave money on the table by losing deals they could have won, without knowing why. Our mission is to bring a human touch back into the feedback process. In addition to our CRM-integrated software and structured quantitative surveys, we offer a third-party interview service to collecte feedback from your prospects and customers directly. Diffly combines pragmatism, speed, and plug-and-play efficiency through a unique blend of SaaS and Service:

The Service: 30/45-minute one-on-one interviews with your prospects or clients, revisiting the sales process to gather first-hand insights. As a trusted third party, we gather open and honest conversations.

The Technology: Our platform identifies and automates which deals to target. Then, our AI analyzes conversations, detects key themes, and aggregates insights, helping you make informed, strategic decisions across your sales funnel. Difflyโ€™s high valued added Every sales opportunity becomes a learning opportunity: whether won or lost, Diffly kicks in automatically. Through targeted, structured surveys, we uncover the true decision-making criteria of your buyers, along with rich insights about your market, competitors, and positioning, straight from the field.

Actionable insights, not assumptions: Understand the real reasons behind every win and loss, and act on them. Cross-team alignment: Sales, Marketing, and Product teams access the same insights, ensuring a coherent strategy and data-driven decisions.

Matomo

Website
matomo.org
Pricing URL
Official Matomo Pricing
$ Details
Startup details
Country
New Zealand
Edit details

Diffly

Website
diffly.co
Pricing URL
-
$ Details
-
Startup details
Country
France
Founder(s)
Julien Cohen-Roussey, David Guillermain, Anne-Sophie Vasseur-Clement
Employees
20 - 49
Edit details

Matomo features and specs

  • Open Source
    Matomo is an open-source platform, allowing for customization and transparency in how data is collected and processed.
  • Data Ownership
    Users have full ownership of their data, ensuring that no third-party entities have access to sensitive information.
  • Privacy Compliance
    Matomo is designed with privacy in mind, making it easier to comply with GDPR, CCPA, and other data protection regulations.
  • Self-Hosting Option
    Matomo can be self-hosted, giving users complete control over their data security and server environment.
  • Feature-Rich
    The platform offers a wide range of features, including A/B testing, heatmaps, session recording, and more.
  • Community Support
    A large community of users and developers contributes plugins, improvements, and support, enriching the ecosystem.

Possible disadvantages of Matomo

  • Complex Setup
    The initial setup, especially for self-hosted versions, can be complex and time-consuming, requiring technical expertise.
  • Resource Intensive
    Running Matomo, particularly its self-hosted version, can be resource-intensive, requiring significant server capabilities.
  • Cost for Advanced Features
    While the basic version is free, advanced features and cloud hosting come at a cost, which might be expensive for small businesses.
  • Limited Integrations
    Matomo offers fewer integrations with other marketing and analytics tools compared to some other platforms like Google Analytics.
  • Learning Curve
    New users may find the interface and advanced features challenging to learn and navigate initially.
  • Performance Issues
    Some users report performance issues, particularly with large volumes of data or on less powerful servers.

Diffly features and specs

No features have been listed yet.

Analysis of Matomo

Overall verdict

  • Matomo is a good choice for those who prioritize data privacy and require a comprehensive analytics tool that can be self-hosted. It's especially suitable for organizations hesitant about sharing data with third-party services and for those looking for customizable and transparent analytics solutions.

Why this product is good

  • Matomo is a popular open-source web analytics platform that provides in-depth insights into website traffic, user behavior, conversion rates, and more. It's considered a robust alternative to Google Analytics, with a focus on data privacy, as users can host the platform on their own servers or use Matomo's cloud-based service. Matomo offers features such as heatmaps, session recordings, goal tracking, and more, which can be particularly valuable for businesses looking to gain a detailed understanding of their website performance while maintaining control over their data.

Recommended for

  • Privacy-conscious businesses
  • Web developers
  • Data analysts
  • E-commerce sites
  • Organizations with in-house IT capabilities
  • Government and educational institutions
  • Non-profits looking for cost-effective solutions

Analysis of Diffly

Overall verdict

  • I don't have verified, up-to-date information about Diffly (diffly.co) to give you a reliable assessment of its quality. I'd recommend checking recent user reviews, the company's website, and independent sources before making a decision.

Why this product is good

  • I don't have specific, verified data on this product/service in my training
  • Details about niche or newer tools may be outdated or unavailable to me
  • Providing an assessment without reliable information could be misleading

Recommended for

  • Anyone considering this tool should check recent reviews on sites like G2, Trustpilot, or Capterra
  • Users should visit the official website to review current features, pricing, and use cases
  • Reaching out to the company directly or trying a free trial (if available) can help verify legitimacy and fit

Matomo videos

+ Add

Matomo Analytics - Dashboards

More videos:

  • Review - WP-Matomo (WP-Piwik) Review: Open Source Analytics For WordPress
  • Review - What are the differences between Matomo Analytics and Google Analytics
  • Review - AMU WEBD122 - Spohnholtz Piwik Analytics Review
  • Review - Matomo On-Premise installation overview

Diffly videos

No Diffly videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Matomo and Diffly)

Matomo

Diffly

Analytics
100 100%
Analytics
0% 0
Customer Insights
0 0%
Customer Insights
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Marketing Analytics
0 0%
Marketing Analytics
100% 100

User comments

Share your experience with using Matomo and Diffly. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Matomo and Diffly

Matomo Reviews

  1. peekmyip
    ยท Working at PeekMyIP ยท
Top 5 Plausible Analytics Alternatives in 2024
With advanced web analytics Matomo Analytics also provides eCommerce analytics capabilities.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Matomo, one of the best Plausible analytics alternatives, an open-source analytics platform, prioritizes data ownership and customization. It allows users to host analytics on their servers, ensuring complete control over collected data.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Use Case Example: A healthcare website uses Matomo to securely track user interactions while maintaining strict compliance with health data privacy regulations.
Source: zeabur.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for โ€œTechnical Marketersโ€. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Source: rishikap372.medium.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for โ€œTechnical Marketersโ€. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Source: medium.com

Diffly Reviews

We have no reviews of Diffly yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Matomo seems to be more popular. It has been mentiond 86 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Matomo mentions (86)

  • Indie Hacking with Open Source Tools: Innovating on a Budget
    Another case involves a duo launching an eco-friendly e-commerce website. Using WordPress paired with WooCommerce, they built a fully featured site with a sustainable operational model. Enhanced analytics from Matomo brought data-driven insights and growth strategies to life. This project highlights the benefits of cost-effective, community-driven solutions in the competitive e-commerce landscape. - Source: dev.to / about 1 year ago
  • 10 of the Best Web Analytics Tools for React Websites
    As an open-source cloud and on-premise tool, Matomo gives users complete control over their data, allowing them to host it on their servers and comply with privacy regulations such as GDPR. - Source: dev.to / over 1 year ago
  • Indie Hacking with Open Source Tools: Innovating on a Budget
    Analytical tools like Matomo provide critical insights into user behavior and site performance. - Source: dev.to / over 1 year ago
  • Show HN: Vince โ€“ A self hosted alternative to Google Analytics
    Matomo is another oneโ€ฆ https://matomo.org/. - Source: Hacker News / over 1 year ago
  • ๐Ÿ”ฅMatomo 5 UPGRADE - A step-by-step GUIDE ๐ŸคŒ
    Matomo just released their major v5 upgrade with following key improvements:. - Source: dev.to / over 2 years ago
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Diffly mentions (0)

We have not tracked any mentions of Diffly yet. Tracking of Diffly recommendations started around Nov 2025.

What are some alternatives?

When comparing Matomo and Diffly, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Klue - Klue is competitive intelligence for enterprise sales. We help sales, and the teams who enable them, leverage CI to win more deals.

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure ๐Ÿ‡ช๐Ÿ‡บ

Dioptra - Dioptra is a data centric platform to automate continuous model improvement.

Fathom Analytics - Simple, trustworthy website analytics (finally)

M16 Marketing - Work with M16's ROI driven digital marketing strategists to generate leads, automate engagement and analyze the results of marketing campaigns.

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