Plausible.io
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Plausible Analytics is not designed to be a clone of Google Analytics. It is meant as a simple-to-use replacement and a privacy-friendly alternative that can help many site owners.
It's quick, simple to use and understand with all the metrics displayed on one page. Doesn't track hundreds of metrics like Google Analytics does
Lightweight script of less than 1 KB so sites load fast. The script is 45 times smaller script than the Google Analytics one
Doesn't use cookies so there's no need to worry about cookie banners
Doesn't track personal data so it's compliant with GDPR out of the box and you don't need to worry about asking for data consent
It's open source with the code available on GitHub so you can even self host exactly the same product free as in beer
Unlike Google Analytics, the cloud product is not free as in beer because the business model is subscriptions rather than selling the data of your visitors. Plausible Analytics is bootstrapped without any external funding so the subscription fees help cover the costs and time spent on development.
Plausible.io BotifyBotify is particularly recommended for large enterprises and advanced SEO professionals who manage complex websites and need detailed insights into their SEO performance. It may also be beneficial for digital marketing agencies that require powerful tools to serve multiple clients.
I've been using plausible since Sep 2019 and never had any doubts about it. It provides me with everything I need related to visitor stats while keeping privacy in first place.
It doesn't slow down my website loading speed (it's amazing, it's less than 1KB in size!), is not blocked by adblockers since it's not really a tracker tracker, and owners are super cool and they actually respond to every inquiry you could possibly have.
If you're looking for de-googling your stuff, you can start with Plausible :)
I tried several analytics tools prior to Plausible, namely Google Analytics and later on Matomo. I found both to be fairly complicated for my usage which is a personal blog. Complicated in the way I had to install and use them. Plausible's simple to set up approach combined with a very clean and inviting user interface was a breath of fresh air. It's simple and clean enough that it actually makes me want to check and analyse my traffic which is a feeling I never thought I'd have having tried alternatives.
It offers clear information about what I really need, without distractions, without advertising and does not slow my site.
Based on our record, Plausible.io seems to be a lot more popular than Botify. While we know about 215 links to Plausible.io, we've tracked only 1 mention of Botify. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Also a small tooling aside โ if you're tracking how often skills get used across your team (or just want analytics on your dev blog without the GDPR cookie banner dance), privacy-focused options like Umami or Plausible give you full data ownership and a much lighter footprint than Google Analytics. I migrated two side projects to Umami last year and haven't looked back. - Source: dev.to / about 2 months ago
So this post is about something I've been chewing on for months but finally moved on: ripping Google Analytics out of three side projects and picking a privacy-focused alternative. Specifically, I'll compare Umami, Plausible, and Fathom โ the three I actually evaluated โ and walk through the migration steps that worked for me. - Source: dev.to / 2 months ago
Plausible is what I recommend when someone wants to set it up and forget about it. It's an EU-based company, the data stays in the EU, and they're very transparent about their infrastructure. - Source: dev.to / 3 months ago
Plausible is also open-source with a self-hosted option, but their cloud-hosted product is where most people land. It's polished, opinionated, and genuinely pleasant to use. - Source: dev.to / 3 months ago
I've been using Umami for this โ it's a self-hosted, privacy-focused analytics tool that doesn't require cookie banners and is fully GDPR-compliant out of the box. Compared to alternatives like Plausible (also excellent, but their hosted plan costs more) or Fathom (hosted-only, pricier), Umami hits a sweet spot of simplicity and zero cost if you self-host. You get clean dashboards showing endpoint usage, response... - Source: dev.to / 3 months ago
Then I figured out that there are tools for that like oncrawl , botify , etc. That makes it much easier! But after I've tried jetoctopus it completely changed my approach to on-page optimization, technical SEO in general, and Log file analysis in particular. It's easy to use, there are huge amounts of data overlapping and really insightful and clear visualization. It's complex and integrates with GSC and works... Source: almost 5 years ago
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Topvisor - All in one SEO and PPC tools for better marketing.
Fathom Analytics - Simple, trustworthy website analytics (finally)
Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.
Matomo - Matomo is an open-source web analytics platform
Nibbler - Free tool for testing how good your website is, and what you can do to improve it. Check accessibility, SEO, social media, compliance and more.