
LucidChart
Organimi
Visio
SmartDraw
OrgChartPlus
Gliffy
OrgChart
Pingboard is the employee experience suite for growing companies that put their people first.

HockeyStack
AttributeIQ
Google Analytics
Content Analytics by Dreamdata
Attributer
Mixpanel
Rockerbox
Multi-touch attribution that shows the model behind the number. 8 models compared side-by-side, a SQL-like DSL to write your own, and open-source SDKs for Ruby, Node, Python, and PHP. Runs server-side. Your data, not theirs.

Which is more popular?
Based on our record, Pingboard seems to be more popular. It has been mentioned 2 times since March 2021.
Website, pricing, platforms and company facts side by side.
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| Website | pingboard.com | mbuzz.co |
| Pricing | ||
| Platforms | ||
| Company | 2013 | Startup from Australia · 1 - 9 employees · 2026 |
| Listed in |
In their own words, as submitted to SaaSHub.


From one platform, automate your onboarding experience, build a beautiful org chart, create employee profiles, play games to connect with coworkers, foster better one-on-one meetings, celebrate great work with peer recognition, and uncover ways to deliver a better employee experience with surveys.
mbuzz is multi-touch attribution for technical marketers who've stopped trusting their dashboard. Here's the thing nobody selling you attribution wants to say out loud: every tool runs a model under the hood, and the number it reports isn't "the data." It's that model's opinion of the data. Same...
What each product offers, as listed by its team.


An editorial look at what each product does well and who it suits.


Overall verdict
Why this product is good
Recommended for
Overall verdict
Why this product is good
Recommended for
Walkthroughs and reviews on video.
Pingboard Overview (2023)
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How often each product is chosen within a category, 0–100% relative to the other.


As answered by people managing Pingboard and mbuzz.co.
Pingboard's answer
Pingboard is used by professionals in the Human Resources and People Operations departments. Companies have a remote or distributed work environment tend to find the most value from Pingboard. Additionally, companies that use Pingboard or those that want an easier way to see who is who and who does what within their org, help their employees connect with each other, or want to increase employee engagement.
mbuzz.co's answer:
Technical marketers, marketing ops, growth engineers, and data-savvy CMOs at startups and mid-market SaaS, DTC, fintech, and healthtech companies spending $20K–$1M a month on paid media. Specifically the ones who've stopped trusting their dashboard — who want to audit the math themselves, not hear "trust our algorithm."
Pingboard's answer
Pingboard's answer
Pingboard is the only org chart solution that is fully customizable AND connects to features for employee engagement such as surveys, peer recognition, onboarding checklists and more.
mbuzz.co's answer:
Dreamdata, HockeyStack, and Northbeam all ship with a proprietary "data-driven" model you can't see inside. You pay $1,400–$5,000 a month to trust their math. mbuzz runs eight models you can inspect, lets you edit the logic in a SQL-like DSL, keeps your data exportable on every plan, and starts at $0. For a $1–100M company spending $20K–$1M a month on ads, that's the difference between renting an attribution tool and owning an attribution stack.
mbuzz.co's answer:
Every attribution tool runs a model under the hood and reports its number like it came from physics. mbuzz is the only one that shows the model. Eight of them side by side, plus a SQL-like DSL to edit or write your own. You stop arguing about which channel works and start arguing about which model you should trust.
mbuzz.co's answer:
Years of wrestling with the limitations of various existing solutions, platform-inflated ROAS, and enterprise attribution tools that cost more than the budgets they were measuring. Every tool I tried picked one model and hid the math. I wanted to compare models, argue with them, and write my own rules — so I built one. mbuzz is the attribution platform I wished existed when I was trying to explain channel performance to a CFO who didn't believe the Meta pixel.
mbuzz.co's answer:
Ruby on Rails (backend + dashboard), PostgreSQL, Sidekiq for background jobs, Stimulus/Turbo for the frontend. Open-source SDKs in Ruby, Node, Python, and PHP. Deployed via Kamal on DigitalOcean.
Share your experience with using Pingboard and mbuzz.co. For example, how are they different and which one is better?
Recommendations tracked on public social media and blogs since March 2021.


I'm looking for a solution that will provide a visual of my company's org chart using the User object and the Manager field on that object. I'm looking for something comparable to Pingboard but in Salesforce. Source: over 4 years ago
Last week was my last week at Pingboard as a UX designer and engineer. I still believe the product includes the world's best org chart solution. Using a mouse, you can quickly drag-and-drop any org structure and employee data stays... - Source: dev.to / over 5 years ago
Tracking mbuzz.co since Apr 2026.
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