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Optimizely VS IBM Engineering Workflow Management

Compare Optimizely VS IBM Engineering Workflow Management and see what are their differences

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Optimizely logo Optimizely

A/B testing you'll actually use.

IBM Engineering Workflow Management logo IBM Engineering Workflow Management

IBM Engineering Workflow Management lets you use one tool to collaborate across teams, manage code, run meetings, plan sprints and track work - cloud or on-premise.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • IBM Engineering Workflow Management Landing page
    Landing page //
    2023-05-17

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

IBM Engineering Workflow Management features and specs

  • Comprehensive Toolset
    IBM Engineering Workflow Management offers a full suite of tools for version control, task tracking, and continuous builds, all integrated into one platform.
  • Scalability
    The software is designed to handle projects of all sizes, making it suitable for both small teams and large enterprises.
  • Customization and Flexibility
    It provides customizable workflows and processes to fit the specific needs of an organization.
  • Collaborative Environment
    Facilitates real-time collaboration across distributed teams, enhancing productivity and communication.
  • Integration Capabilities
    Seamlessly integrates with other IBM tools and various third-party applications, enhancing its versatility.

Possible disadvantages of IBM Engineering Workflow Management

  • Complexity
    The comprehensive nature of the tool can lead to a steep learning curve for new users.
  • Cost
    It is relatively expensive compared to other workflow management solutions, which might be a concern for smaller organizations.
  • Performance Issues
    Users have reported occasional performance issues, particularly with large datasets or complex configurations.
  • User Interface
    The interface can be perceived as outdated or not as intuitive as some modern competitors.
  • Dependency on IBM Ecosystem
    Organizations heavily relying on non-IBM tools might face challenges integrating IBM EWM smoothly into their existing workflows.

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

IBM Engineering Workflow Management videos

+ Add

IBM Engineering Workflow Management

More videos:

  • Review - IBM Engineering Workflow Management - Simplified Linking in EWM 7.0.2
  • Review - IBM Engineering Workflow Management - Linking Git Pull Request with work items in EWM 7.0.1

Category Popularity

0-100% (relative to Optimizely and IBM Engineering Workflow Management)

Optimizely

IBM Engineering Workflow Management

A/B Testing
90 90%
A/B Testing
10% 10
Project Management
0 0%
Project Management
100% 100
Analytics
100 100%
Analytics
0% 0
Website Testing
0 0%
Website Testing
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and IBM Engineering Workflow Management

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

IBM Engineering Workflow Management Reviews

We have no reviews of IBM Engineering Workflow Management yet.
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What are some alternatives?

When comparing Optimizely and IBM Engineering Workflow Management, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Azure DevOps - Visual Studio dev tools & services make app development easy for any platform & language. Try our Mac & Windows code editor, IDE, or Azure DevOps for free.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

PractiTest - PractiTest is a cloud based Innovative test management tool.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Helix ALM - Helix ALM is the single, integrated application that lets you centralize and manage requirements, test cases, issues, and other development artifacts and their relationships.

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