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Matomo VS UTM

Compare Matomo VS UTM and see what are their differences

Matomo

Matomo is an open-source web analytics platform

Rating
5.0 Β· 1 review
Pricing
Open source
Alternatives Is it good?
UTM

Run virtual machines on iOS

Rating
0 reviews
Pricing
Open source
Alternatives Is it good?
GhostMyData
GhostMyData continuously scans 1,500+ data brokers, removes your exposed data, and automatically re-removes it when brokers re-collect. Free scan, no credit card. sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

UTM might be a bit more popular than Matomo. We know about 91 links to it since March 2021 and only 86 links to Matomo.

social mentions
86 vs 91
Analytics popularity
100% vs 0%
alternatives listed
240+ vs 102

Base details

Website, pricing, platforms and company facts side by side.

Matomo
UTM
Website matomo.org getutm.app
Pricing
Open source Official pricing
Open source
Company Startup from New Zealand β€”
Listed in
Analytics Web Analytics Open Source Privacy +1
Cloud Computing Virtualization Virtual Machine Management Office & Productivity +1

Features and specs

What each product offers, as listed by its team.

Matomo 6 features
UTM 5 features
  • Open Source
    Matomo is an open-source platform, allowing for customization and transparency in how data is collected and processed.
  • Data Ownership
    Users have full ownership of their data, ensuring that no third-party entities have access to sensitive information.
  • Privacy Compliance
    Matomo is designed with privacy in mind, making it easier to comply with GDPR, CCPA, and other data protection regulations.
  • Self-Hosting Option
    Matomo can be self-hosted, giving users complete control over their data security and server environment.
  • Feature-Rich
    The platform offers a wide range of features, including A/B testing, heatmaps, session recording, and more.
  • Community Support
    A large community of users and developers contributes plugins, improvements, and support, enriching the ecosystem.

Possible disadvantages

  • Complex Setup
    The initial setup, especially for self-hosted versions, can be complex and time-consuming, requiring technical expertise.
  • Resource Intensive
    Running Matomo, particularly its self-hosted version, can be resource-intensive, requiring significant server capabilities.
  • Cost for Advanced Features
    While the basic version is free, advanced features and cloud hosting come at a cost, which might be expensive for small businesses.
  • Limited Integrations
    Matomo offers fewer integrations with other marketing and analytics tools compared to some other platforms like Google Analytics.
  • Learning Curve
    New users may find the interface and advanced features challenging to learn and navigate initially.
  • Performance Issues
    Some users report performance issues, particularly with large volumes of data or on less powerful servers.
  • Platform Compatibility
    UTM is compatible with a wide range of operating systems which allows users to run different OS environments on Apple Silicon and Intel Macs seamlessly.
  • User Interface
    UTM offers an intuitive and user-friendly interface which simplifies the process of setting up and managing virtual machines.
  • No Additional Software Required
    UTM doesn't require installation of additional software like kernel extensions, which enhances security and reduces complexity.
  • Cost
    UTM is open-source and free to use, making it accessible to users without any financial investment.
  • Active Development
    Consistent updates and active development community contribute to regular improvements and fixes.

Possible disadvantages

  • Performance Limitations
    UTM can have performance overhead compared to native virtualization solutions, affecting speed and responsiveness.
  • Limited Advanced Features
    While UTM is user-friendly, it might lack some of the advanced features other paid solutions provide for professional environments.
  • Support Limitations
    Support primarily comes from the community and documentation, which may not be as comprehensive as commercial alternatives.
  • Hardware Acceleration
    In some cases, lack of hardware acceleration support may lead to suboptimal performance in graphics-intensive applications.
  • Compatibility Issues
    Certain guest operating systems may face compatibility issues, which require troubleshooting and might not work flawlessly.

Analysis

An editorial look at what each product does well and who it suits.

Matomo
UTM

Overall verdict

  • Matomo is a good choice for those who prioritize data privacy and require a comprehensive analytics tool that can be self-hosted. It's especially suitable for organizations hesitant about sharing data with third-party services and for those looking for customizable and transparent analytics solutions.

Why this product is good

  • Matomo is a popular open-source web analytics platform that provides in-depth insights into website traffic, user behavior, conversion rates, and more. It's considered a robust alternative to Google Analytics, with a focus on data privacy, as users can host the platform on their own servers or use Matomo's cloud-based service. Matomo offers features such as heatmaps, session recordings, goal tracking, and more, which can be particularly valuable for businesses looking to gain a detailed understanding of their website performance while maintaining control over their data.

Recommended for

  • Privacy-conscious businesses
  • Web developers
  • Data analysts
  • E-commerce sites
  • Organizations with in-house IT capabilities
  • Government and educational institutions
  • Non-profits looking for cost-effective solutions

No analysis of UTM yet.

Videos

Walkthroughs and reviews on video.

Matomo 5 videos + Add
UTM 3 videos + Add

WP-Matomo (WP-Piwik) Review: Open Source Analytics For WordPress

More videos

  • - Matomo Analytics - Dashboards
  • - AMU WEBD122 - Spohnholtz Piwik Analytics Review
  • - What are the differences between Matomo Analytics and Google Analytics
  • - Matomo On-Premise installation overview

UTM Ultimate Training Munitions

More videos

  • - FIRST πŸ‘ YEAR πŸ‘ REVIEW πŸ‘ University Technology Malaysia UTM | Living in Bethesda
  • - The UTM Review - EP1

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Matomo
UTM
100% 100%
Analytics
0% 0%
0% 0%
Cloud Computing
100% 100%
100% 100%
Web Analytics
0% 0%
0% 0%
Virtualization
100% 100%

User comments

Share your experience with using Matomo and UTM. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Matomo 5.0 Β· 1 review
UTM no reviews yet

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We have no reviews of UTM yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Matomo 86 mentions
UTM 91 mentions

View more

  • A low-carbon computing platform from your retired phones
    This group’s approach of treating the devices as many weaker servers (basically a raspberry pi cluster) sounds like the most realistic way to reuse phone hardware at scale, especially with the backing of the actual hardware vendor. It’s... - Source: Hacker News / 4 months ago
  • Your Phone Is an Entire Computer
    Why not just use https://getutm.app/ ? - Source: Hacker News / 7 months ago
  • What About iOS? Or, How a $30 Android Phone Embarrasses a $1000 iPad
    UTM is a QEMU-based virtual machine app that can run full Linux distributions on iOS. Two versions exist:. - Source: dev.to / 8 months ago

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Alternatives to Matomo and UTM

When comparing Matomo and UTM, you can also consider the following products.

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