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Matomo VS SplitStat

Compare Matomo VS SplitStat and see what are their differences

Matomo

Matomo is an open-source web analytics platform

Rating
5.0 · 1 review
Pricing
Open source
To be Vibe Voted
Alternatives Is it good?
SplitStat

A/B and split URL tests for your website. Edit the page visually, split the traffic, and get a winner only once the numbers hold. 30 days free, no card.

Rating
0 reviews
Pricing
Paid Free trial $299 / Monthly (From $299/month for 100K tested visitors. 30-day free trial.)
Promote on VibeVoted
Alternatives Is it good?
PrivacyNotes
Notes, tasks, passwords, journal, files, calendar, contacts and bookmarks, with mood and medication tracking. Encrypted on your device. Open source, no ads, no trackers. Free forever; Pro is a one-time purchase. sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Matomo seems to be more popular. It has been mentioned 86 times since March 2021.

social mentions
86 vs 0
Analytics popularity
100% vs 0%
alternatives listed
240+ vs 9

Base details

Website, pricing, platforms and company facts side by side.

Matomo
SplitStat
Website matomo.org splitstat.com
Pricing
Open source Official pricing
Paid Free trial $299 / Monthly (From $299/month for 100K tested visitors. 30-day free trial.) Official pricing
Company Startup from New Zealand Startup from India · 1 - 9 employees
Listed in
Analytics Web Analytics Open Source Privacy +1
A/B Testing Conversion Rate Optimization Website Optimization Marketing Analytics +1

About Matomo and SplitStat

In their own words, as submitted to SaaSHub.

Matomo
SplitStat

No description of Matomo yet.

SplitStat is an A/B testing tool for websites. Paste one tag into the head of your site, and most tests after that are built in the browser with no developer. The visual editor opens on your own live site: click an element to change its text or style, move it, hide it, or add a block, and save...

Read more about SplitStat

Features and specs

What each product offers, as listed by its team.

Matomo 6 features
SplitStat 6 features
  • Open Source
    Matomo is an open-source platform, allowing for customization and transparency in how data is collected and processed.
  • Data Ownership
    Users have full ownership of their data, ensuring that no third-party entities have access to sensitive information.
  • Privacy Compliance
    Matomo is designed with privacy in mind, making it easier to comply with GDPR, CCPA, and other data protection regulations.
  • Self-Hosting Option
    Matomo can be self-hosted, giving users complete control over their data security and server environment.
  • Feature-Rich
    The platform offers a wide range of features, including A/B testing, heatmaps, session recording, and more.
  • Community Support
    A large community of users and developers contributes plugins, improvements, and support, enriching the ecosystem.

Possible disadvantages

  • Complex Setup
    The initial setup, especially for self-hosted versions, can be complex and time-consuming, requiring technical expertise.
  • Resource Intensive
    Running Matomo, particularly its self-hosted version, can be resource-intensive, requiring significant server capabilities.
  • Cost for Advanced Features
    While the basic version is free, advanced features and cloud hosting come at a cost, which might be expensive for small businesses.
  • Limited Integrations
    Matomo offers fewer integrations with other marketing and analytics tools compared to some other platforms like Google Analytics.
  • Learning Curve
    New users may find the interface and advanced features challenging to learn and navigate initially.
  • Performance Issues
    Some users report performance issues, particularly with large volumes of data or on less powerful servers.
  • Visual editor
    Change text, style and layout on your own live site, for desktop, mobile or both
  • Test types
    A/B, split URL, multipage, A/A and cross-domain tests
  • Audience targeting
    12 conditions, including country, device, campaign and day of the week
  • Goal metric
    Unique conversions, total conversions or value per visitor
  • Guardrail metrics
    Watch the numbers a winner must not hurt while a test runs
  • Winner checks
    By default 95% chance of being best, 7 days, 500 visitors and 100 conversions per variation

Analysis

An editorial look at what each product does well and who it suits.

Matomo
SplitStat

Overall verdict

  • Matomo is a good choice for those who prioritize data privacy and require a comprehensive analytics tool that can be self-hosted. It's especially suitable for organizations hesitant about sharing data with third-party services and for those looking for customizable and transparent analytics solutions.

Why this product is good

  • Matomo is a popular open-source web analytics platform that provides in-depth insights into website traffic, user behavior, conversion rates, and more. It's considered a robust alternative to Google Analytics, with a focus on data privacy, as users can host the platform on their own servers or use Matomo's cloud-based service. Matomo offers features such as heatmaps, session recordings, goal tracking, and more, which can be particularly valuable for businesses looking to gain a detailed understanding of their website performance while maintaining control over their data.

Recommended for

  • Privacy-conscious businesses
  • Web developers
  • Data analysts
  • E-commerce sites
  • Organizations with in-house IT capabilities
  • Government and educational institutions
  • Non-profits looking for cost-effective solutions

No analysis of SplitStat yet.

Videos

Walkthroughs and reviews on video.

Matomo 5 videos + Add
SplitStat 0 videos + Add

Matomo Analytics - Dashboards

More videos

  • - WP-Matomo (WP-Piwik) Review: Open Source Analytics For WordPress
  • - What are the differences between Matomo Analytics and Google Analytics
  • - AMU WEBD122 - Spohnholtz Piwik Analytics Review
  • - Matomo On-Premise installation overview

No SplitStat videos yet. You could help us improve this page by suggesting one.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Matomo
SplitStat
100% 100%
Analytics
0% 0%
0% 0%
Conversion Rate Optimization
100% 100%
100% 100%
Web Analytics
0% 0%
0% 0%
Marketing Analytics
100% 100%

User comments

Share your experience with using Matomo and SplitStat. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Matomo 5.0 · 1 review
SplitStat no reviews yet

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We have no reviews of SplitStat yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Matomo 86 mentions
SplitStat 0 mentions

View more

Tracking SplitStat since Nov 2026.

Alternatives to Matomo and SplitStat

When comparing Matomo and SplitStat, you can also consider the following products.

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