Software Alternatives & Startups

Loops.so VS Sortfully

Compare Loops.so VS Sortfully and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Loops.so logo Loops.so

We bought a billboard in Times Square and we're letting you advertise your startup on it!It's free.

Sortfully logo Sortfully

Auto-file your Outlook & Microsoft 365 mail by the organisation that sent it - once you've read it. Sortfully never reads your message bodies or attachments.
  • Loops.so Landing page
    Landing page //
    2023-09-08
  • Sortfully Dashboard
    Dashboard //
    2026-08-31
  • Sortfully Mappings View
    Mappings View //
    2026-08-31

Sortfully is an automatic filing service for Outlook and Microsoft 365. It moves each message into an Inbox subfolder, or tags it with a coloured category, based on the organisation that sent it. By default a message is only filed once you have read it, so new mail still lands in front of you and nothing disappears unseen. If you prefer, filing can happen instantly on delivery instead.

There is no AI in Sortfully. No model, no classifier, no LLM, and your mail is never sent to any AI service. Filing runs on deterministic rules you can read and edit: the sender's domain, your exact-match overrides, then Public Suffix List normalisation, so notifications.slack.com and hello@slack.com both land in one Slack folder, and .co.uk domains get correct names. You can group several domains into one folder, pin a domain to a folder you already have, exclude senders entirely, and choose move-or-tag per organisation. Every action is reversible.

Privacy is structural, not a promise. Sortfully never reads message bodies or attachments: the one code path allowed to call Microsoft Graph message endpoints uses a strict metadata field allow-list, and a CI gate fails the build if a content field ever appears. An optional detailed audit log records the subject line so you can see exactly what was filed; you can switch it off. Sortfully connects through delegated Microsoft Graph permissions only (Mail.ReadWrite, Mail.ReadWrite.Shared, MailboxSettings.Read), is a verified Microsoft publisher, and reads your existing inbox rules without ever modifying them. Tokens are encrypted at rest and you can disconnect at any time.

Optionally, a chunked, throttle-safe backlog cleanup sorts the mail you already have, with protected folders and a leave-recent-mail window so nothing current is touched.

Sortfully is built for Microsoft 365 first: individual mailboxes, shared mailboxes, and a Business plan with team management for firms. It is operated by a UK company, hosted in the EU.

Loops.so

Website
loops.so
Pricing URL
-
$ Details
-
Platforms
-
Release Date
-

Sortfully

$ Details
paid Free Trial £5 / Monthly
Platforms
Web SaaS Outlook
Release Date
2026 August
Startup details
Country
United Kingdom
City
London
Founder(s)
Adam Harman
Employees
1 - 9

Loops.so features and specs

No features have been listed yet.

Sortfully features and specs

  • Filing by sender organisation
    Mail is filed by the organisation that sent it, so every alias and subdomain from a company lands in one folder.
  • Move or tag per organisation
    Each organisation can be moved to an Inbox subfolder or tagged in place with a coloured category.
  • File after read
    By default nothing moves until a message has been read, so new mail never disappears unseen; instant filing on delivery is optional.
  • No AI
    No model, no classifier, no LLM; filing runs on deterministic rules you can read and edit, and mail is never sent to any AI service.
  • Content-Blind
    Message bodies and attachments are never read, enforced by a code-level allow-list and a CI gate, not just a policy.
  • Public Suffix list
    Public Suffix List normalisation gives correct names for .co.uk, .energy and hundreds of other endings.
  • Overrides and exclusions
    Group several domains into one folder, pin a domain to an existing folder, or exclude senders entirely; your rules always win.
  • Backlog cleanup
    Sorts the mail you already have in chunked, rate-limited passes, with protected folders and an option to leave recent mail in place.
  • Undo anything
    Every filing action is recorded and reversible from the dashboard or audit log.
  • Audit Log
    A record of every filing with sender, destination and mode; a detailed option records the subject line and can be switched off.
  • Shared Mailboxes
    Files shared mailboxes a delegate has access to, alongside personal ones.
  • Team Management
    The Business plan adds team management for firms running multiple mailboxes with multiple users.

Category Popularity

0-100% (relative to Loops.so and Sortfully)
Email Marketing
100 100%
0% 0
Inbox Management
0 0%
100% 100
Email
100 100%
0% 0
Email Automation
0 0%
100% 100

Questions & Answers

As answered by people managing Loops.so and Sortfully.

Why should a person choose your product over its competitors?

Sortfully's answer:

Most email organisers ask you to trust them: an AI classifier scores your mail and a privacy policy promises restraint. Sortfully is built so you don't have to take its word for it. It cannot read message bodies or attachments; the restriction is a code-level allow-list backed by a CI gate that fails the build, and filing runs on deterministic rules you can read and override. It is also the only one of its kind built for Outlook and Microsoft 365 first: delegated Microsoft Graph permissions from a verified Microsoft publisher, shared mailbox support, and read-only respect for your existing inbox rules, where SaneBox, Clean Email and Mailstrom treat Outlook as a second platform. And it behaves differently: mail is filed by sender organisation, so every alias and subdomain lands in one folder, and by default only after you have read it, so nothing disappears unseen and everything can be undone.

What's the story behind your product?

Sortfully's answer:

Sortfully was built by a UK founder who watched Outlook rules fail at scale: Exchange caps rules at 256 KB, one rule per sender domain does not scale, and rules only run while Outlook is open. The alternatives all wanted AI access to mail content, which is exactly what regulated firms cannot accept. So Sortfully does the opposite: deterministic filing by sender organisation, with a code-enforced guarantee that message bodies and attachments are never read. It launched in August 2026, operated by a UK company with EU hosting.

What makes your product unique?

Sortfully's answer:

Sortfully contains no AI at all. Filing runs on deterministic rules you can read and edit: the sender's domain, your overrides, then Public Suffix List normalisation. And the privacy guarantee is structural rather than promised: the one code path allowed to call Microsoft Graph message endpoints uses a strict metadata allow-list, and a CI gate fails the build if a content field ever appears. Message bodies and attachments are never read.

How would you describe the primary audience of your product?

Sortfully's answer:

Businesses and normal consumers can both benefit from Sortfully. Businesses on Microsoft 365, mainly professional services firms of 10 to 200 mailboxes (accountants, solicitors, surveyors, architects) and the IT admins or MSPs who manage their tenants. It also suits compliance-conscious firms that have decided against AI email tools, and individual Outlook power users.

Which are the primary technologies used for building your product?

Sortfully's answer:

Laravel (PHP), PostgreSQL and Redis on the backend; React with TypeScript and Inertia on the frontend; the Microsoft Graph API with delegated permissions for all mailbox access. Hosted in the EU.

User comments

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Social recommendations and mentions

Based on our record, Loops.so seems to be more popular. It has been mentiond 9 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Loops.so mentions (9)

View more

Sortfully mentions (0)

We have not tracked any mentions of Sortfully yet. Tracking of Sortfully recommendations started around Aug 2026.

What are some alternatives?

When comparing Loops.so and Sortfully, you can also consider the following products

Resend - Email for developers

Sanebox - SaneBox is a cloud-based service that allows users to filter and manage their emails.

Mailmodo - Helping marketers build interactive emails and get better conversions from email marketing

Clean Email - Clean Email is an online service that empowers you to take control of your mailbox.

Customer.io - We make it easy to send emails triggered by user behavior. Build, measure and improve your emails to activate and retain users

Mailstrom - The smarter, faster way to clean out your inbox. Power through thousands of messages in just a few clicks. Free Trial! Website. JOBS.