Software Alternatives & Startups

Mailmodo VS Sortfully

Compare Mailmodo VS Sortfully and see what are their differences

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Mailmodo logo Mailmodo

Helping marketers build interactive emails and get better conversions from email marketing

Sortfully logo Sortfully

Auto-file your Outlook & Microsoft 365 mail by the organisation that sent it - once you've read it. Sortfully never reads your message bodies or attachments.
  • Mailmodo Landing page
    Landing page //
    2023-10-10

At Mailmodo, we are building the future of marketing and transactional emails. With Mailmodo, businesses will be able to add web-like interactivity like forms, survey, calendar, likes, comments, etc. right inside emails to their users. This will help them to engage their users better and achieve a higher conversion rate from their emails.

  • Sortfully Dashboard
    Dashboard //
    2026-08-31
  • Sortfully Mappings View
    Mappings View //
    2026-08-31

Sortfully is an automatic filing service for Outlook and Microsoft 365. It moves each message into an Inbox subfolder, or tags it with a coloured category, based on the organisation that sent it. By default a message is only filed once you have read it, so new mail still lands in front of you and nothing disappears unseen. If you prefer, filing can happen instantly on delivery instead.

There is no AI in Sortfully. No model, no classifier, no LLM, and your mail is never sent to any AI service. Filing runs on deterministic rules you can read and edit: the sender's domain, your exact-match overrides, then Public Suffix List normalisation, so notifications.slack.com and hello@slack.com both land in one Slack folder, and .co.uk domains get correct names. You can group several domains into one folder, pin a domain to a folder you already have, exclude senders entirely, and choose move-or-tag per organisation. Every action is reversible.

Privacy is structural, not a promise. Sortfully never reads message bodies or attachments: the one code path allowed to call Microsoft Graph message endpoints uses a strict metadata field allow-list, and a CI gate fails the build if a content field ever appears. An optional detailed audit log records the subject line so you can see exactly what was filed; you can switch it off. Sortfully connects through delegated Microsoft Graph permissions only (Mail.ReadWrite, Mail.ReadWrite.Shared, MailboxSettings.Read), is a verified Microsoft publisher, and reads your existing inbox rules without ever modifying them. Tokens are encrypted at rest and you can disconnect at any time.

Optionally, a chunked, throttle-safe backlog cleanup sorts the mail you already have, with protected folders and a leave-recent-mail window so nothing current is touched.

Sortfully is built for Microsoft 365 first: individual mailboxes, shared mailboxes, and a Business plan with team management for firms. It is operated by a UK company, hosted in the EU.

Mailmodo

$ Details
freemium $49 / Monthly ( 30,000 Free email credits, Overage charges: $20/20,000 emails)
Platforms
Browser Google Chrome Web
Release Date
2020 September

Sortfully

$ Details
paid Free Trial £5 / Monthly
Platforms
Web SaaS Outlook
Release Date
2026 August
Startup details
Country
United Kingdom
City
London
Founder(s)
Adam Harman
Employees
1 - 9

Mailmodo features and specs

  • Email Templates
  • Email Marketing Automation

Sortfully features and specs

  • Filing by sender organisation
    Mail is filed by the organisation that sent it, so every alias and subdomain from a company lands in one folder.
  • Move or tag per organisation
    Each organisation can be moved to an Inbox subfolder or tagged in place with a coloured category.
  • File after read
    By default nothing moves until a message has been read, so new mail never disappears unseen; instant filing on delivery is optional.
  • No AI
    No model, no classifier, no LLM; filing runs on deterministic rules you can read and edit, and mail is never sent to any AI service.
  • Content-Blind
    Message bodies and attachments are never read, enforced by a code-level allow-list and a CI gate, not just a policy.
  • Public Suffix list
    Public Suffix List normalisation gives correct names for .co.uk, .energy and hundreds of other endings.
  • Overrides and exclusions
    Group several domains into one folder, pin a domain to an existing folder, or exclude senders entirely; your rules always win.
  • Backlog cleanup
    Sorts the mail you already have in chunked, rate-limited passes, with protected folders and an option to leave recent mail in place.
  • Undo anything
    Every filing action is recorded and reversible from the dashboard or audit log.
  • Audit Log
    A record of every filing with sender, destination and mode; a detailed option records the subject line and can be switched off.
  • Shared Mailboxes
    Files shared mailboxes a delegate has access to, alongside personal ones.
  • Team Management
    The Business plan adds team management for firms running multiple mailboxes with multiple users.

Analysis of Mailmodo

Overall verdict

  • Mailmodo is a strong choice for businesses and marketers seeking to enhance their email marketing with interactive features. Its use of AMP emails distinguishes it from many competitors, offering unique opportunities to engage subscribers directly within their inbox.

Why this product is good

  • Mailmodo is considered a good option for email marketing because it allows users to create interactive emails with AMP (Accelerated Mobile Pages) technology, which can lead to higher engagement rates. It offers a user-friendly interface and customizable templates, making it accessible for marketers of all levels. Additionally, Mailmodo provides detailed analytics and integrations with popular platforms, helping businesses track performance and streamline their marketing efforts.

Recommended for

  • Startups looking to increase engagement rates with interactive emails.
  • Businesses wanting to explore AMP email technology without heavy technical investment.
  • Marketers seeking a user-friendly platform with robust analytics.

Mailmodo videos

Using AMP mails by Mailmodo

More videos:

  • Review - Mailmodo Use Case 1: Customer Feedback Made Easy
  • Review - Create Interactive AMP Emails With Mailmodo
  • Review - Mailmodo - Improve Email Conversion Rates Using AMP Emails!

Sortfully videos

No Sortfully videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to Mailmodo and Sortfully)
Email Marketing
100 100%
0% 0
Inbox Management
0 0%
100% 100
Email Marketing Platforms
Email Automation
0 0%
100% 100

Questions & Answers

As answered by people managing Mailmodo and Sortfully.

Why should a person choose your product over its competitors?

Sortfully's answer:

Most email organisers ask you to trust them: an AI classifier scores your mail and a privacy policy promises restraint. Sortfully is built so you don't have to take its word for it. It cannot read message bodies or attachments; the restriction is a code-level allow-list backed by a CI gate that fails the build, and filing runs on deterministic rules you can read and override. It is also the only one of its kind built for Outlook and Microsoft 365 first: delegated Microsoft Graph permissions from a verified Microsoft publisher, shared mailbox support, and read-only respect for your existing inbox rules, where SaneBox, Clean Email and Mailstrom treat Outlook as a second platform. And it behaves differently: mail is filed by sender organisation, so every alias and subdomain lands in one folder, and by default only after you have read it, so nothing disappears unseen and everything can be undone.

What's the story behind your product?

Sortfully's answer:

Sortfully was built by a UK founder who watched Outlook rules fail at scale: Exchange caps rules at 256 KB, one rule per sender domain does not scale, and rules only run while Outlook is open. The alternatives all wanted AI access to mail content, which is exactly what regulated firms cannot accept. So Sortfully does the opposite: deterministic filing by sender organisation, with a code-enforced guarantee that message bodies and attachments are never read. It launched in August 2026, operated by a UK company with EU hosting.

What makes your product unique?

Sortfully's answer:

Sortfully contains no AI at all. Filing runs on deterministic rules you can read and edit: the sender's domain, your overrides, then Public Suffix List normalisation. And the privacy guarantee is structural rather than promised: the one code path allowed to call Microsoft Graph message endpoints uses a strict metadata allow-list, and a CI gate fails the build if a content field ever appears. Message bodies and attachments are never read.

How would you describe the primary audience of your product?

Sortfully's answer:

Businesses and normal consumers can both benefit from Sortfully. Businesses on Microsoft 365, mainly professional services firms of 10 to 200 mailboxes (accountants, solicitors, surveyors, architects) and the IT admins or MSPs who manage their tenants. It also suits compliance-conscious firms that have decided against AI email tools, and individual Outlook power users.

Which are the primary technologies used for building your product?

Sortfully's answer:

Laravel (PHP), PostgreSQL and Redis on the backend; React with TypeScript and Inertia on the frontend; the Microsoft Graph API with delegated permissions for all mailbox access. Hosted in the EU.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Mailmodo and Sortfully

Mailmodo Reviews

The 24 Best Email Marketing Tools
Like most other ESPs, Mailmodo enables you to create, automate, and send marketing emails. Unlike most other platforms however, Mailmodo uses Google’s Accelerated Mobile Pages (AMP) technology that allows your emails to render and display dynamic elements like accordions, carousels, forms, calendars, shopping carts, dynamic APIs, and more. It’s almost like creating a...
Source: webbiquity.com

Sortfully Reviews

We have no reviews of Sortfully yet.
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Social recommendations and mentions

Based on our record, Mailmodo seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Mailmodo mentions (2)

  • Talk about your great idea and I’ll give you the power of positivity!
    Yeah, the ability to do this is ~3 years old, so there are few no-code tools, and it's expensive to do in house. None of the no-code tools that do exist are verticalized around eCommerce. Check out mailmodo.com for an example of a horizontally positioned company in the space. Source: over 3 years ago
  • Increase your email user conversions by using Mailmodo - Email marketing platform that allows creating and sending interactive AMP emails
    Mailmodo helps marketers create app-like experiences in email by adding forms, shopping cart, calendar, NPS and more widgets within the email without any coding. Our interactive emails reduce the number of steps for users, thereby increasing email conversions by ~3x for brands like Razorpay, Cleartax, etc. You can use it to collect feedback from your users, book meetings with prospects, recover abandon carts,... Source: over 4 years ago

Sortfully mentions (0)

We have not tracked any mentions of Sortfully yet. Tracking of Sortfully recommendations started around Aug 2026.

What are some alternatives?

When comparing Mailmodo and Sortfully, you can also consider the following products

Loops.so - We bought a billboard in Times Square and we're letting you advertise your startup on it!It's free.

Sanebox - SaneBox is a cloud-based service that allows users to filter and manage their emails.

MailerLite - Affordable Email Marketing Software. Get all features (Segmentation, Automation, A/B testing) for up to 1,000 subscribers & send unlimited emails for free!

Clean Email - Clean Email is an online service that empowers you to take control of your mailbox.

Moda - Run Marketing Automation & do cross-channel Attribution from a single platform. Channels available to create automation - Email, SMS, forms, and Whatsapp. Also, analyze & attribute your paid channels like Facebook, Instagram, Google Ads & Tiktok.

Mailstrom - The smarter, faster way to clean out your inbox. Power through thousands of messages in just a few clicks. Free Trial! Website. JOBS.