Software Alternatives, Accelerators & Startups

Lattice VS SEMRush

Compare Lattice VS SEMRush and see what are their differences

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Lattice logo Lattice

Lattice helps teams stay aligned around their goals so they can accomplish more.

SEMRush logo SEMRush

All-in-one Marketing Toolkit for digital marketing professionals.
  • Lattice Landing page
    Landing page //
    2023-09-13
  • SEMRush Landing page
    Landing page //
    2024-08-24

Lattice

$ Details
-
Release Date
2015 January
Startup details
Country
United States
State
California
Founder(s)
Eric Koslow
Employees
100 - 249

Lattice features and specs

  • Comprehensive Performance Management
    Lattice offers a wide range of performance management tools, including goal setting, performance reviews, real-time feedback, and employee development tracking. This suite allows companies to effectively manage and improve employee performance.
  • User-Friendly Interface
    Lattice has an intuitive, easy-to-navigate interface that makes it simple for both managers and employees to use. This reduces the learning curve and enhances user engagement.
  • Customizable Dashboards
    The platform provides customizable dashboards that allow users to track relevant metrics and performance indicators. This personalization helps organizations focus on key areas of interest.
  • Integration Capabilities
    Lattice integrates with various HR and productivity tools such as Slack, Workday, and Google Workspace, allowing for seamless workflow and data synchronization across platforms.
  • Employee Engagement Features
    In addition to performance management, Lattice includes features designed to boost employee engagement like surveys, pulse checks, and eNPS (Employee Net Promoter Score).

Possible disadvantages of Lattice

  • Cost
    Lattice can be expensive relative to other performance management tools, making it less accessible for small companies or startups with limited budgets.
  • Complexity for Small Teams
    The extensive features and capabilities of Lattice might be overwhelming for smaller teams who may not need such a robust suite of tools.
  • Learning Curve
    Despite its user-friendly interface, the comprehensive nature of Lattice's features means there is still a learning curve, requiring initial time investment in training and setup.
  • Dependence on Integrations
    While integrations are a strong point, organizations heavily relying on other platforms need to ensure these are set up correctly, and any issues with third-party tools can disrupt the experience.
  • Limited Customization in Some Areas
    Although many aspects of Lattice are customizable, some users report limitations in customizing specific modules to fit unique organizational needs.

SEMRush features and specs

  • Comprehensive SEO Toolkit
    SEMRush provides a wide range of tools for keyword research, competitive analysis, backlink analysis, site audit, and more, making it a one-stop-shop for all SEO needs.
  • Accurate Data
    Known for providing accurate and updated data which is crucial for making informed SEO decisions.
  • Competitive Analysis
    Offers extensive competitor analysis features, helping businesses understand their competitors' strategies and improve their own.
  • In-depth Reports
    Creates detailed reports that offer valuable insights into performance metrics and areas for improvement.
  • User-friendly Interface
    The platform is designed with a user-friendly interface, making it accessible even for beginners in SEO.

Possible disadvantages of SEMRush

  • Pricing
    SEMRush pricing can be relatively high, especially for small businesses and freelancers.
  • Learning Curve
    Despite being user-friendly, the sheer depth of features can present a steep learning curve for new users.
  • Data Limits
    Certain features and data exports are limited based on the subscription plan, which can be restrictive for high-volume users.
  • Customer Support
    While customer support is generally good, some users have reported slow response times during peak periods.
  • Occasional Inconsistencies
    Some users have reported occasional inconsistencies in search volume and backlink data.

Analysis of Lattice

Overall verdict

  • Lattice is generally considered a good option for organizations looking to improve their performance management and employee engagement processes. Its wide range of features and ease of use make it a valuable tool for HR teams and managers looking to align their workforce with business goals.

Why this product is good

  • Lattice is well-regarded for its ability to streamline performance management and enhance employee engagement through its comprehensive suite of tools. It offers features such as goal setting, performance reviews, feedback, and development tools, making it easier for businesses to manage and improve their workforce's performance. The platform's user-friendly interface and customization options are also praised, allowing organizations to tailor its functionalities to their specific needs.

Recommended for

    Lattice is particularly recommended for small to medium-sized enterprises (SMEs) and tech companies that prioritize employee development and seek an integrated solution for managing performance and engagement. It's also suitable for companies that are looking to foster a culture of feedback and continuous improvement.

Analysis of SEMRush

Overall verdict

  • SEMRush is considered an excellent tool for digital marketers due to its wide range of features and reliable data. It is especially beneficial for businesses and marketers who want to enhance their SEO strategies and gain a competitive edge in the digital space. While it can be on the pricier side, the value it provides in terms of actionable insights and enhanced marketing strategies justifies the investment for many users.

Why this product is good

  • SEMRush is a comprehensive digital marketing tool that is highly regarded for its robust features designed to improve online visibility and optimize content marketing strategies. It offers extensive SEO tools, including keyword research, site auditing, competitor analysis, and backlink tracking. Additionally, SEMRush provides tools for PPC campaigns, social media monitoring, and content optimization. Its user-friendly interface and detailed analytics make it a favorite among digital marketers seeking data-driven insights to boost their online performance.

Recommended for

    SEMRush is particularly recommended for SEO specialists, digital marketing agencies, content marketers, and businesses of all sizes who are serious about improving their search engine rankings and digital marketing strategies. It is also suitable for PPC managers and social media strategists who need comprehensive tools for campaign analysis and tracking.

Lattice videos

Meet Lattice Reviews

More videos:

  • Review - Lattice Hawai'i - Board Game Review
  • Review - Lattice - Manager Experience

SEMRush videos

SEMRush Review 2020 โ˜‘๏ธ Best Keyword Research Tool in 2020? ๐Ÿ˜ฑ SEMRush Tutorial

More videos:

  • Tutorial - SEMRush Review 2019 and Full SEMRush Tutorial on How to Use SEMRush
  • Tutorial - SEMRush Review and Tutorial: How Good Is It Really?

Category Popularity

0-100% (relative to Lattice and SEMRush)
HR
100 100%
0% 0
SEO
0 0%
100% 100
HR Tools
100 100%
0% 0
SEO Tools
0 0%
100% 100

User comments

Share your experience with using Lattice and SEMRush. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Lattice and SEMRush

Lattice Reviews

What Matters: Best OKR Tools and Goal-Setting Software for Effective OKR Tracking and Management
Lattice integrates with platforms like Jira, Salesforce, and Slack, and also provides surveys to help you gather essential feedback.
Top 10 15Five Alternatives You Need to Know in 2024
Lattice is a performance management and employee engagement platform that focuses on continuous feedback and employee development. It helps organizations drive better performance through goal setting, performance reviews, and engagement surveys.
Source: engagedly.com
11 Best 15Five Alternatives & Competitors for USA
Lattice is a performance management platform that helps you set goals, give feedback, and measure employee performance. With its 1:1 agenda feature and goal-tracking capabilities, Lattice is a top contender among 15Five alternatives. This platform allows you to set and track company goals, enable users to see how their individual goals contribute to overall progress, and...
Source: datalligence.ai
18 Best Culture Amp Alternatives and Competitors of 2024
Lattice is not just an engagement platform; it's a career companion. Your organization offers growth opportunities, ongoing feedback, and personalized development plans. From goal-setting to performance assessments, Lattice aligns employee journeys. The instrument is vital for professional advancement.
Top 15Five Competitors & Alternatives To Consider For Engaging Employees
One of Lattice's standout features is its powerful analytics and reporting tools. By tapping into these tools, employers gain valuable insights into their workforce's progress. This enables them to empower employees and make well-informed decisions.
Source: perkupapp.com

SEMRush Reviews

  1. fraserstewart
    ยท CCO at Lyfeguard ยท
    Fantastic platform but introduce a โ€˜starter tierโ€™

    Canโ€™t knock the platform - itโ€™s great. I feel like they should have a paid-for offering at a lower price point, however. Strongly recommend!

  2. Mohit Gupta
    ยท Small Business Owner at SmokeHub ยท
    Easy to use with limited trail but prices are high expensive - Semrush

    Semrush is very popular and next level performance tool which varies competitors, analyzes and tracking of any domain website, which provides you full information what's the position of the website, overall traffic, etc. This tool is easy to use with limited trial 7 days, after the trial ends, has limited features work on free plan. There plans are very expensive, not affordable at purchasing price plans.

    In my experience, semrush is very costly and high level of experience.

    ๐Ÿ Competitors: Ahrefs, Moz, SE Ranking, Marketing Miner
    ๐Ÿ‘ Pros:    Real-time analytics|Excellent features|Simple yet powerful and efficient tool
    ๐Ÿ‘Ž Cons:    Pricing is too high|Limited features with free plan.
  3. Dorian Leone
    ยท Webmaster at Competitive Insight ยท
    Great keyword tracking platform, shame they removed the display advertising report

    SEMrush provides a great central hub for adding your websites as projects which can be tracked, audited and measured for visibility over time. I've used the platform across many roles and found the only recent drawback was the removal of their display advertising competitor reports.

    ๐Ÿ Competitors: Serpstat

The 16 Best Moz Alternatives for Every Budgetย 
If you run local SEO campaigns, Semrush has a whole set of tools called Semrush Local that are just for that purpose. You can add this tool kit on to a standard Semrush subscription or purchase it separately.
10 SE Ranking Alternatives in 2025 [Free and Paid]
SEMrush is ideal for users who need a comprehensive suite that goes beyond SEO, including content marketing and PPC management, making it perfect for digital marketers with diverse needs. Its extensive feature set offers a broader range of capabilities compared to SE Ranking.
10 Moz Pro Alternatives in 2025 [Free and Paid]
SEMrush is an all-in-one marketing platform that offers a broader range of tools compared to Moz Pro. SEMrush includes features such as keyword research, site audits, and backlink analysis, but it also extends into content marketing, social media management, and PPC.
Top 5 SEO Automation Tools for Agencies
By now, youโ€™ve seen how each of these top SEO automation tools can help your agency thrive in 2025. The right choice for you depends on your agencyโ€™s focus and challenges. If you need to quickly optimize on-page elements at scale, a tool like ClickRank or Alli AI might be your best bet for automating those tasks. If youโ€™re looking for a complete done-for-you AI assistant,...
Screaming Frog Alternative
SemRush - SemRushโ€™s technical SEO tools will allow you to crawl your website similar to Screaming Frog. SemRush also provides comprehensive keyword research tools of course, and a powerful toolset for any SEO. Pricing starts at $139.95 per month for one user.
Source: metamonster.ai

Social recommendations and mentions

Based on our record, SEMRush should be more popular than Lattice. It has been mentiond 18 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Lattice mentions (4)

  • 5 Tools That Let You Code Without Writing a Single Line
    Lattice and Rakuten both use Webflow for parts of their marketing stack. - Source: dev.to / 4 months ago
  • No capital, no mvp, how do i validate my idea?
    This sounds like https://lattice.com/ ...I don't think you'll be able to export company information outside of their systems. Everything on the company's dime belongs to them. Source: over 2 years ago
  • Ask HN: What do you talk about in 1-on-1s with your managers?
    We use https://lattice.com/ for our people operations and managing 1:1s. Some suggested talking points they recommend include career growth, collaboration / teamwork, engagement / morale, feedback and productivity. Action items include setting growth areas and defining OKRs. - Source: Hacker News / over 2 years ago
  • Calendar Heroes: Michele Wiedemer, Manager of Customer Education at Snyk
    I'm using Asana to track cross-collaborative projects and associated tasks. I'm using Notion for both informal note-taking and as an internal information repository. I use Lattice to track my quarterly goals and KPIs, as well as agendas for one-on-one meetings. - Source: dev.to / about 4 years ago

SEMRush mentions (18)

  • SEO 101: A Fun and Easy Guide to Crushing It in Digital Marketing
    Unveiling the Advanced SEO Strategies: 1. Strategic Keyword Domination: Identify high-value, long-tail keywords relevant to your niche. Leverage keyword mapping to align content with specific stages of the customer journey. Tools like Ahrefs and SEMrush offer advanced keyword research capabilities. 2. Content Excellence Beyond Basics: Craft content that not only targets keywords but provides value and... - Source: dev.to / over 1 year ago
  • Research tools for niche/product competition?
    I use SEMRush (semrush.com/) a lot when researching a niche. I would input the URL of a competitor, and then examine "competitors of organic key words" -- to find related websites that compete with the input URL website. I would spent hours and hours in researching and documenting a list of competitors in different niches. Source: over 2 years ago
  • The blackout isnโ€™t just for subreddits. Users need to participate too.
    Https://www.similarweb.com/ and https://semrush.com they are not 100% accurate but they are a good indicator. Source: over 2 years ago
  • How is your content production workflow?
    Each day that I write, I create the post directly in Wordpress. I use Surfer for Content optimization and sometimes SEMrush to help with keyword research, but Iโ€™m not super strict about following the suggestions. I try to keep it as natural as possible. Source: over 2 years ago
  • Need to up my SEO game.
    If you're looking to up your SEO game, there are several strategies you can try. One approach is to conduct thorough keyword research to identify the phrases and terms your target audience is using to search for businesses like yours. Tools like SEMrush and SurferSEO can be helpful. From there, you can optimize your website content, including titles, meta descriptions, and body copy, to incorporate these keywords... Source: over 2 years ago
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What are some alternatives?

When comparing Lattice and SEMRush, you can also consider the following products

15Five - 15Five software elevates the performance and engagement of employees by consistently asking questions and starting the right conversations.

Ahrefs - Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

Leapsome - Develop your people, scale your business

Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

Weekdone - Market leader and innovator since 2013. Set structured quarterly goals, keep track of activities, and focus on getting real business results. Track weekly progress, provide feedback, and move everyone in a unified direction.

SE Ranking - All-in-One cloud-based SEO software for agencies, marketing teams and webmasters