Software Alternatives, Accelerators & Startups

Intercom VS Smartlook

Compare Intercom VS Smartlook and see what are their differences

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Intercom logo Intercom

Intercom is a customer relationship management and messaging tool for web businesses. Build relationships with users to create loyal customers.

Smartlook logo Smartlook

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.
  • Intercom Landing page
    Landing page //
    2023-07-05
  • Smartlook Landing page
    Landing page //
    2023-08-22

Smartlook is a qualitative analytics solution for web and mobile helping over 250,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.

Intercom features and specs

  • User-friendly Interface
    Intercom offers an intuitive and easy-to-use interface, making it accessible to users with varying levels of technical expertise.
  • Comprehensive Customer Communication Tools
    It provides a suite of tools for live chat, email marketing, in-app messaging, and customer support, all of which can be accessed in one place.
  • Customization and Integration
    Intercom allows for extensive customization and integrates with various third-party applications, enabling businesses to tailor the platform to meet their specific needs.
  • Automation Capabilities
    The platform supports automated workflows, which can save time and ensure consistent customer interactions.
  • Customer Data Management
    Intercom collects and analyzes customer data, providing valuable insights into customer behavior and preferences that can inform business strategies.

Possible disadvantages of Intercom

  • Cost
    Intercom can be expensive, particularly for small businesses or startups. The pricing model is based on the number of users and features, which can add up quickly.
  • Complexity for Advanced Features
    While basic features are user-friendly, some of the more advanced functionalities can be complex and may require a steeper learning curve.
  • Limited Reporting
    The reporting and analytics features, while useful, are sometimes considered less comprehensive compared to specialized analytics platforms.
  • Customer Support
    Some users have reported that Intercom's own customer support can be slow to respond, which can be frustrating when dealing with urgent issues.
  • Notification Overload
    The platform can generate a high volume of notifications, which can be overwhelming and may require careful management to avoid interrupting workflow.

Smartlook features and specs

  • Comprehensive Analytics
    Smartlook provides detailed insights through session recordings, heatmaps, and event tracking, which helps businesses understand user behavior deeply.
  • User-Friendly Interface
    The platform is easy to navigate, making it accessible for users who may not be experienced with analytics tools.
  • Real-Time Data
    Smartlook offers real-time data monitoring, which allows businesses to promptly identify and address issues as they occur.
  • Cross-Platform Support
    The tool supports web, iOS, and Android platforms, enabling businesses to track user behavior across different devices seamlessly.
  • Advanced Filtering
    Users can apply advanced filters to their data, which helps in segmenting users and understanding specific behaviors more accurately.
  • Integrations
    Smartlook integrates with various third-party tools like Google Analytics, Slack, and others, providing a more versatile analytical environment.

Possible disadvantages of Smartlook

  • Data Privacy Concerns
    Recording user sessions could potentially raise privacy issues if not managed correctly, requiring strict adherence to data protection regulations.
  • Learning Curve
    Even with a user-friendly interface, new users might still encounter a learning curve when trying to utilize all features effectively.
  • Cost
    While offering a free tier, the costs can add up for premium features or advanced usage, which might be a constraint for smaller businesses.
  • Performance Impact
    The presence of session recording scripts can sometimes slow down website performance, affecting the user experience negatively.
  • Limited Free Plan
    The free plan comes with limitations in terms of data retention and the number of sessions that can be recorded, which might not be sufficient for larger businesses or detailed analysis.

Analysis of Intercom

Overall verdict

  • Yes, Intercom is generally viewed as a good solution for businesses seeking to improve customer communication and support. Its robust features and flexibility make it a strong contender in the customer engagement space.

Why this product is good

  • Intercom is considered a good platform because it offers a comprehensive suite of tools for customer engagement. It integrates messaging, live chat, and help desk functionalities, providing a seamless experience for both users and customers. The platform is known for its user-friendly interface, customization options, and advanced integration capabilities with various third-party applications.

Recommended for

    Intercom is recommended for businesses of all sizes that wish to enhance their customer service and communication strategies. It is particularly beneficial for companies that want to offer personalized customer interactions through messaging, automate customer support processes, and gain insights from customer interactions. It's suitable for SaaS businesses, e-commerce platforms, and tech startups that prioritize customer experience.

Analysis of Smartlook

Overall verdict

  • Smartlook is generally well-regarded for its comprehensive analytics capabilities, ease of integration, and intuitive user interface. It offers valuable data and insights that can help businesses enhance their digital platforms. While some users have noted occasional issues with data accuracy or performance, the overall feedback is positive, making it a suitable tool for many organizations.

Why this product is good

  • Smartlook is a digital analytics tool designed for websites and mobile apps to help businesses understand user behavior through features like session recordings, heatmaps, event tracking, and conversion funnels. These functionalities provide insights into user interactions and can help identify areas for optimization, improve user experience, and increase conversion rates.

Recommended for

  • E-commerce businesses looking to understand customer behavior
  • Product managers aiming to optimize user experience
  • Marketers who need to analyze conversion rates and funnels
  • UX/UI designers focused on improving website or app interfaces
  • Businesses seeking to identify and troubleshoot technical issues quickly

Intercom videos

Intercom Review & Tutorial - How to Use Intercom for Websites

More videos:

  • Review - Intercom Software Review, Engage, Respond, Educate
  • Review - BTI V6 1200m Bluetooth & Intercom Review

Smartlook videos

Smartlook - Get an insider look

More videos:

  • Review - Join the TurboTax SmartLook Team
  • Review - With TurboTax SmartLook, You're Never Alone

Category Popularity

0-100% (relative to Intercom and Smartlook)
Customer Support
100 100%
0% 0
Web Analytics
0 0%
100% 100
CRM
100 100%
0% 0
Analytics
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Intercom and Smartlook

Intercom Reviews

  1. Eleanor Bennett
    · Digital Marketing Specialist at Logit.io ·
    An essential communication tool

    Intercom provides a lot of value to us. From live chat to email marketing and even helping us to create support documentation, Intercom handles a lot of key moving parts that are essential to keeping customers happy.


9 Best Tidio Alternatives Compared
Intercom is a customer engagement platform that serves mostly large and enterprise businesses. The software is known for its versatility, offering live chat, messaging, and in-app support, combined with advanced automation, AI bots, and customer data tracking.
Source: www.tidio.com
10 Best Freshdesk Alternatives for Businesses in 2024
Intercom is an alternative that excels in self-service support. It enables businesses to communicate and engage with their customers in real-time.
Top 11 Freshdesk Alternatives for 2024 (Ranked & Rated)
Intercom provides a useful suite of tools designed to improve your customer engagement. As a Freshdesk alternative, Intercom ticks several boxes when it comes to features:
9 Best ManyChat Alternatives & Competitors in 2024
Intercom’s main features are its helpdesk interfaces and chatbots. But it also includes lead qualification and nurturing functionalities. It offers product tours and resolution bots that can solve many customer concerns at once, freeing your reps’ time for the most complex queries. You can also make use of its Messenger integration and a provided chatbot to improve your...
Source: www.tidio.com
Top 13 Freshdesk alternatives and competitors for 2024
Intercom offers customer service software while also extending its platform to marketing and sales. Intercom is a newer platform to the CX market and has adopted AI and automation capabilities to keep up with business trends. Intercom features Intercom Messenger, a communication tool that provides customers with self-service or live support options.
Source: www.zendesk.com

Smartlook Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Smartlook is an advanced analytics tool that provides real-time insights into user behaviors and experiences. Understand how users engage with your products, and identify areas for improvement in your customer experience.
Source: clickup.com
11 Hotjar alternatives and competitors in 2024
Another key consideration is that Smartlook provides most of its features on the Pro plan, whereas Hotjar limits features by plan. For example, trend analysis is only available in the Scale plan—which starts at $171 per month. When using Smartlook, this functionality is available in all plans.
Source: maze.co
12 Hotjar alternatives for website and mobile app analytics
is the product manager at Smartlook. Martin is enthusiastic about delivering the best possible customer experience. Prior to joining Smartlook as a product manager, he used to work as a consultant for Oracle NetSuite. Martin has a deep professional interest in biometric signing and work digitalization. He is also an NFL enthusiast and likes to enjoy good food (ideally while...
10 Best Hotjar Alternatives & Competitors in 2023
The second Hotjar alternative on our list is Smartlook. As a marketing analytics tool, Smartlook seems to provide its users with session recordings of visitors and allows them to create heatmaps and add events to funnels.
Top 10 CRO Tools to Boost Conversions for Free in 2023
Smartlook is one of the conversion optimization tools that claim to increase traffic rate, and, eventually, your web conversions. It offers key features like event tracking, session replays, heatmaps, and funnels.
Source: aigrow.me

Social recommendations and mentions

Based on our record, Intercom should be more popular than Smartlook. It has been mentiond 7 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Intercom mentions (7)

  • Enhancing Customer Support with a Live Chat Widget on Your Website
    Intercom: Famous for its conversational marketing focus, Intercom’s live chat widget offers features like proactive messaging and lead qualification. It also supports deep personalization for enhanced customer engagement. - Source: dev.to / 7 months ago
  • I started affiliate marketing, but with a twist
    Use chatbots to automate customer service: Chatbots use natural language processing to communicate with customers and answer their questions. By integrating chatbots into your affiliate marketing strategy, you can automate customer service and increase engagement with potential customers. This can lead to more sales and higher commissions. (Crisp, Intercom). Source: over 2 years ago
  • How to embed a web application into another website via API?
    I am trying to create an application that will work on a customer's website. Much like tawk.to or intercom.com. Source: almost 3 years ago
  • Here's how I'd figure out the go-to-market for a Customer Support SaaS
    My way of doing marketing starts with figuring out what my overall project will (or will not) be. In this case, I looked at the vendors like Zendesk, Intercom, Freshdesk, or Help Scout. They all have whizbang features such as live-chat, collaboration stuffs, automations and workflows. They bill per contact and addons. I’d emphasize a straightforward, fuss-free angle instead. Source: about 3 years ago
  • Chat widget with react.js
    I wanted to know the best practices of developing a widget. So I went through the popular implementations of it. I liked Intercom's widget very much. It is written in React. I analyzed how it works. The minimal javascript is loaded async on the webpage. It is injecting an iframe with id intercom-frame. That iframe has a script in it's head with a source URl. Obviously it is React bundle. Source: about 3 years ago
View more

Smartlook mentions (2)

What are some alternatives?

When comparing Intercom and Smartlook, you can also consider the following products

Zendesk - Zendesk is a beautiful, lightweight help-desk solution.

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Freshdesk - Freshdesk is a cloud-based customer support software that lets you support customers through traditional channels like phone and email, social channels like Facebook and Twitter, and your own branded community

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Drift - A messaging app that helps you grow your business.

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.