Software Alternatives & Reviews

Intercom VS Marketo

Compare Intercom VS Marketo and see what are their differences

Intercom logo Intercom

Intercom is a customer relationship management and messaging tool for web businesses. Build relationships with users to create loyal customers.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Intercom Landing page
    Landing page //
    2023-07-05
  • Marketo Landing page
    Landing page //
    2023-07-17

Intercom videos

Intercom Review & Tutorial - How to Use Intercom for Websites

More videos:

  • Review - Intercom Software Review, Engage, Respond, Educate
  • Review - BTI V6 1200m Bluetooth & Intercom Review

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Intercom and Marketo)
Customer Support
100 100%
0% 0
Email Marketing
0 0%
100% 100
CRM
91 91%
9% 9
Marketing Automation
0 0%
100% 100

User comments

Share your experience with using Intercom and Marketo. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Intercom and Marketo

Intercom Reviews

  1. An essential communication tool

    Intercom provides a lot of value to us. From live chat to email marketing and even helping us to create support documentation, Intercom handles a lot of key moving parts that are essential to keeping customers happy.


9 Best ManyChat Alternatives & Competitors in 2024
Intercom’s main features are its helpdesk interfaces and chatbots. But it also includes lead qualification and nurturing functionalities. It offers product tours and resolution bots that can solve many customer concerns at once, freeing your reps’ time for the most complex queries. You can also make use of its Messenger integration and a provided chatbot to improve your...
Source: www.tidio.com
15 best user onboarding software you need to try in 2023
With a focus on conversation, Intercom personalizes more of the user tour experience, including the use of mini-avatars of your employees and chatbot integration to deliver FAQs in a more interactive way. Intercom aim to bring more two-way dialogue back into onboarding, something that can be neglected in other systems.
10 best Manychat alternatives in 2024 (free & paid)
Intercom is a solution that provides a customer experience across automation and human support. You can use it to automate some repetitive customer questions and tasks, send proactive messages, free up your team, and save resources. Intercom lets you respond to customer inquiries in the channel they arise or the channel that they prefer.
Source: chatfuel.com
8 Best Usetiful Alternatives and Competitors That Are More Professional
But I have to point out that the features that Intercom does provide are very user-friendly and easy to use. If you are currently using Intercom’s messaging widget already, it is really easy to implement and use Product Tours and start decreasing churn rates.
Source: userguiding.com
Top 10 Lead Generation Agencies In 2023
Intercom is not like other lead generation companies; it provides a Conversational Relationship Platform to manage dealings with current and prospective customers. This is an exceptional instrument for connecting with website guests and transforming them into leads. Utilizing Intercom’s live chat and other tools, you can generate leads from your website.

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

Social recommendations and mentions

Based on our record, Intercom seems to be more popular. It has been mentiond 6 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Intercom mentions (6)

  • I started affiliate marketing, but with a twist
    Use chatbots to automate customer service: Chatbots use natural language processing to communicate with customers and answer their questions. By integrating chatbots into your affiliate marketing strategy, you can automate customer service and increase engagement with potential customers. This can lead to more sales and higher commissions. (Crisp, Intercom). Source: about 1 year ago
  • How to embed a web application into another website via API?
    I am trying to create an application that will work on a customer's website. Much like tawk.to or intercom.com. Source: almost 2 years ago
  • Here's how I'd figure out the go-to-market for a Customer Support SaaS
    My way of doing marketing starts with figuring out what my overall project will (or will not) be. In this case, I looked at the vendors like Zendesk, Intercom, Freshdesk, or Help Scout. They all have whizbang features such as live-chat, collaboration stuffs, automations and workflows. They bill per contact and addons. I’d emphasize a straightforward, fuss-free angle instead. Source: almost 2 years ago
  • Chat widget with react.js
    I wanted to know the best practices of developing a widget. So I went through the popular implementations of it. I liked Intercom's widget very much. It is written in React. I analyzed how it works. The minimal javascript is loaded async on the webpage. It is injecting an iframe with id intercom-frame. That iframe has a script in it's head with a source URl. Obviously it is React bundle. Source: about 2 years ago
  • What PRODUCT TOUR software do you like for an early SaaS?
    If you're looking at it to guide new users through onboarding, Intercom is pretty good. Source: about 2 years ago
View more

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

What are some alternatives?

When comparing Intercom and Marketo, you can also consider the following products

Zendesk - Zendesk is a beautiful, lightweight help-desk solution.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Freshdesk - Freshdesk is a cloud-based customer support software that lets you support customers through traditional channels like phone and email, social channels like Facebook and Twitter, and your own branded community

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Drift - A messaging app that helps you grow your business.

Pardot - Salesforce B2B marketing automation