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Marketo VS ActiveCampaign

Compare Marketo VS ActiveCampaign and see what are their differences


Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.
Marketo Landing Page
Marketo Landing Page

  www.marketo.comSoftware by Marketo

ActiveCampaign Landing Page
ActiveCampaign Landing Page

  www.activecampaign.comSoftware by ActiveCampaign

Marketo details

Categories
Email Marketing Marketing Automation Email Marketing Platforms
Website uk.marketo.com  
Pricing URL Official Marketo Pricing  
Details $-
Platforms
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Release Date-

ActiveCampaign details

Categories
Email Marketing Email Marketing Platforms Marketing Automation
Website activecampaign.com  
Pricing URL Official ActiveCampaign Pricing  
Details $-
Platforms
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Release Date-

Marketo Pricing
Marketo Pricing Screenshot

ActiveCampaign Pricing
ActiveCampaign Pricing Screenshot

Marketo videos

No Marketo videos yet. You could help us improve this page by suggesting one.

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ActiveCampaign videos

ActiveCampaign Review / Demo: Is this marketing automation platform good, bad, or ugly?

More videos:

  • - ActiveCampaign Review & Demo
  • - ActiveCampaign Review: My Honest Opinion [2020 Version]

Category Popularity beta

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64%
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Marketo and ActiveCampaign

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Marketo has evolved over the years (and is now an Adobe company) and is geared towards higher end of the market. If you're looking for a HubSpot alternative because of a tight budget, Marketo won't be a good option. Marketo has really good email marketing features, including detailed website tracking and landing pages/forms.

ActiveCampaign Reviews

10 Best Email Marketing Software & Email Automation Tools of 2020
ActiveCampaign is the only email marketing tool to offer a Customer Success Commitment, which outlines a set of standards around education, support and trust that you can expect from ActiveCampaign.
7 Best HubSpot Alternatives 2020 – (Tried & Reviewed)
Free ActiveCampaign trial ActiveCampaign offers a free trial for 14 days to test out the software. You can start the free trial here. Free ActiveCampaign trial here >
The Best Mailchimp Alternatives 2020
If you pitch Mailchimp vs ActiveCampaign on pricing, that is apples versus oranges. But the ActiveCampaign Lite plan comes closest to MailChimp features and if you use our discount is actually cheaper than MailChimp! ActiveCampaign Lite costs $39 month for 2.500 contacts on the yearly plan, Mailchimp costs $49.99.
8 HubSpot Alternatives for Marketing Automation
Ideal For: Small businesses and startups looking to start with marketing automation, but any business (medium and large enterprises) can use ActiveCampaign. It is packed with features, considering how affordable it is. SaaS businesses can leverage ActiveCampaign for user onboarding and customer success, while ecommerce businesses can personalize their email marketing based...
The 36 Best Marketing Automation Tools to Use in 2020
As far as the HubSpot marketing automation goes, if you’re an early-stage startup that needs to create lifecycle customer experiences, you’re bet better off with one of the cheaper tools on this list like Encharge.io, ActiveCampaign or Autopilot. Paying north of $800 for a flow builder and $3,200 to be able to send event-based emails (when someone does or doesn’t do...
Source: encharge.io

What are some alternatives?

When comparing Marketo and ActiveCampaign, you can also consider the following products

HubSpot - HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Pardot - Salesforce B2B marketing automation

SharpSpring - Simple Marketing Automation for Agencies and SMBs

GetResponse - Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. FREE sign up.

SendInBlue - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

User comments

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