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Marketo VS ActiveCampaign

Compare Marketo VS ActiveCampaign and see what are their differences

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Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

ActiveCampaign logo ActiveCampaign

Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.
  • Marketo Landing page
    Landing page //
    2023-07-17
  • ActiveCampaign Landing page
    Landing page //
    2023-07-09

  www.activecampaign.comSoftware by ActiveCampaign

Marketo videos

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HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

ActiveCampaign videos

+ Add

ActiveCampaign Review: My Honest Opinion [2020 Version]

More videos:

  • Demo - ActiveCampaign Review / Demo: Is this marketing automation platform good, bad, or ugly?
  • Demo - ActiveCampaign Review & Demo

Category Popularity

0-100% (relative to Marketo and ActiveCampaign)

Marketo

ActiveCampaign

Email Marketing
45 45%
Email Marketing
55% 55
Marketing Automation
55 55%
Marketing Automation
45% 45
Email Marketing Platforms
42 42%
Email Marketing Platforms
58% 58
CRM
100 100%
CRM
0% 0

User comments

Share your experience with using Marketo and ActiveCampaign. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Marketo and ActiveCampaign

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

ActiveCampaign Reviews

The 5 Best Email Marketing Software of 2023
ActiveCampaign is a versatile email marketing software that provides a comprehensive suite of tools for businesses to create, automate, and optimize their email marketing campaigns. It goes beyond basic email marketing by offering features that support customer relationship management (CRM) and marketing automation.
Source: www.listproductsreview.com
10 best Manychat alternatives in 2024 (free & paid)
ActiveCampaign for Marketing is a platform that lets you tailor personalized touchpoints with customers, track their preferences and behavior, customize your campaigns based on the customer lifecycle across multiple platforms, and more.
Source: chatfuel.com
11 Best Email Marketing Software for eCommerce in 2023
ActiveCampaign, a powerful email marketing software for eCommerce, has solidified its position as a potent automation platform. With pre-designed templates and automation workflows, it streamlines email marketing efforts effectively. Notably, the platform's advanced segmentation capabilities provide nuanced targeting options for eCommerce businesses.
Source: www.getshow.io
12 Top Campaign Monitor Alternatives & Competitors
Summary: ActiveCampaign balances a long track record in the email marketing space with the best of both worlds in a fully automated email system that can easily transition to a full blown CRM if you need it. I love ActiveCampaign because it can SCALE from zero to large enterprise, without breaking the bank.
Source: thedigitalmerchant.com
Best 12 Klaviyo Alternatives for Shopify
It offers you similar benefits as Klaviyo with slight differences. ActiveCampaign is an automation tool for e-commerce businesses. There is so much you can do with this tool. It is rated as one of the best alternatives for Klaviyo yet less pricey.
Source: adoric.com

What are some alternatives?

When comparing Marketo and ActiveCampaign, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Pardot - Salesforce B2B marketing automation

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Ortto - Journeys made simple. Your customer data, messaging and analytics working together.

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

GetResponse - Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. FREE sign up.

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