What are some alternatives?
When comparing Marketo and Pardot, you can also consider the following products
HubSpot - HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.
ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.
SharpSpring - Simple Marketing Automation for Agencies and SMBs
Marketing Optimizer - Optimize conversion rates, increase lead-to-close ratio, and resell leads easily. Includes complete WordPress integration.
MailChimp - MailChimp is the best way to design, send, and share email newsletters.
Autopilot - Prospect Ace's sales prospecting helps you build lead lists from social proﬁles and ﬁnd veriﬁed email addresses.