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Marketo VS Pardot

Compare Marketo VS Pardot and see what are their differences


Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Salesforce B2B marketing automation
Marketo Landing Page
Marketo Landing Page

Pardot Landing Page
Pardot Landing Page

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

Marketo details

Categories
Email Marketing Marketing Automation Email Marketing Platforms
Website uk.marketo.com  
Pricing URL Official Marketo Pricing  
Details $-
Platforms
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Release Date-

Pardot details

Categories
Email Marketing Marketing Automation CRM
Website pardot.com  
Pricing URL Official Pardot Pricing  
Details $-
Platforms
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Release Date-

Marketo Pricing
Marketo Pricing Screenshot

Pardot Pricing
Pardot Pricing Screenshot

Marketo videos

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Pardot videos

Pardot Review - CRM software review

More videos:

  • - Basics of Pardot
  • - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Marketo and Pardot

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Marketo has evolved over the years (and is now an Adobe company) and is geared towards higher end of the market. If you're looking for a HubSpot alternative because of a tight budget, Marketo won't be a good option. Marketo has really good email marketing features, including detailed website tracking and landing pages/forms.

Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Pardot, part of the SalesForce empire, is a powerful cloud automation solution that mostly serves enterprise clients that have the technical resources and time to learn the platform.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.

What are some alternatives?

When comparing Marketo and Pardot, you can also consider the following products

HubSpot - HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

SharpSpring - Simple Marketing Automation for Agencies and SMBs

Marketing Optimizer - Optimize conversion rates, increase lead-to-close ratio, and resell leads easily. Includes complete WordPress integration.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Autopilot - Prospect Ace's sales prospecting helps you build lead lists from social profiles and find verified email addresses.

User comments

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