Software Alternatives & Startups

ImageOptim VS Picmal

Compare ImageOptim VS Picmal and see what are their differences

ImageOptim logo ImageOptim

Faster web pages and apps.

Picmal logo Picmal

Your Mac's media toolkit
  • ImageOptim Landing page
    Landing page //
    2023-03-12
  • Picmal
    Image date //
    2025-10-27
  • Picmal
    Image date //
    2025-10-27
  • Picmal
    Image date //
    2025-10-27
  • Picmal
    Image date //
    2025-10-27

Picmal is a Mac app for converting, compressing, and editing images, video, audio, and PDFs. Simple by default. Drop your files in and go. No setup, no need to know what a bitrate is.

It does a lot: batch up to 10,000 files at once, read RAW photos from most cameras, watermark photos and video, resize and recolor images, and compress to a target file size without ever making a file bigger. Beyond converting, it can merge audio into chaptered audiobooks, combine videos, burn in subtitles, split and organize PDFs, build PDFs from images, and generate app icons for macOS, Windows, and iOS. It plugs into Finder Quick Actions, Shortcuts, Raycast, and a full command-line tool, and can watch folders to process new files on its own. If you want more control, there's an advanced mode. The defaults are already sensible, so most people won't touch it.

It feels native because it is. Picmal lives wherever your other Mac apps live. Everything runs locally, so your files never leave your machine.

Picmal

Website
picmal.app
$ Details
paid $15.99 / One-off
Release Date
2025 July
Startup details
Country
Spain
State
Cordoba
Founder(s)
Alberto Gallego
Employees
1 - 9

ImageOptim features and specs

  • Lossless Compression
    ImageOptim performs lossless image compression, meaning it reduces file sizes without sacrificing image quality.
  • Privacy Focused
    ImageOptim processes images on your Mac, ensuring that no data is sent to a third-party server, which enhances privacy.
  • Easy to Use
    The software has a simple, intuitive drag-and-drop interface that makes it easy for users to optimize images quickly.
  • Supports Multiple Formats
    ImageOptim supports a variety of image formats including PNG, JPEG, and GIF, making it a versatile tool for different types of images.
  • Open Source
    Being open-source software, ImageOptim allows users to inspect the source code, contribute to its development, and ensure its security.
  • Free of Charge
    The software is available for free, allowing users to take advantage of its features without any cost.

Possible disadvantages of ImageOptim

  • Limited Advanced Features
    ImageOptim lacks some advanced features found in paid image optimization tools, such as detailed file analysis and batch processing options.
  • Mac-Only
    The software is only available for macOS, so users on other operating systems cannot use it.
  • Potentially Slower for Large Jobs
    While efficient for individual images, ImageOptim may be slower for optimizing large batches of high-resolution images.
  • No Cloud Integration
    ImageOptim does not offer cloud integration, which means users can't directly optimize images stored in cloud services.

Picmal features and specs

  • Simple and intuitive interface
    Picmal offers a clean, easy-to-use interface that allows users to quickly create pixel art without a steep learning curve, making it accessible for beginners and casual artists.
  • Browser-based accessibility
    As a web application, Picmal requires no software installation and can be accessed from any device with a modern web browser, making it convenient for quick pixel art creation on the go.
  • Free to use
    Picmal appears to be a free tool, lowering the barrier to entry for anyone interested in trying pixel art creation without financial commitment.
  • Lightweight and fast
    The app is designed to be lightweight, loading quickly in the browser without heavy resource usage, which makes it responsive and pleasant to work with even on lower-end devices.
  • Focused on pixel art
    Unlike general-purpose drawing tools, Picmal is specifically tailored for pixel art, providing a streamlined workflow with relevant tools and grid-based editing suited to the medium.

Analysis of ImageOptim

Overall verdict

  • Yes, ImageOptim is considered a good tool for image optimization. It is user-friendly, effective, and integrates well with various workflows, making it a popular choice among web developers and designers.

Why this product is good

  • ImageOptim is highly regarded for its ability to compress images without significant loss of quality. It optimizes images by removing unnecessary metadata and employing various compression techniques. This results in smaller file sizes, which helps speed up website load times and reduces bandwidth usage.

Recommended for

  • Web developers looking to improve website speed and performance
  • Designers who need to optimize images for digital use without compromising quality
  • Photographers seeking to reduce file sizes for online portfolios
  • Anyone needing a straightforward tool for reducing image file sizes

Analysis of Picmal

Overall verdict

  • Picmal appears to be a solid, user-friendly image management and editing tool that offers a good balance of functionality and ease of use for its target audience.

Why this product is good

  • Intuitive interface that makes image editing and organization accessible to beginners
  • Useful set of features for managing, editing, and optimizing photos
  • Web-based accessibility means no heavy software installation is required
  • Generally efficient performance for common image tasks

Recommended for

  • Casual users who need quick and simple photo editing
  • Content creators and bloggers managing image libraries
  • Small businesses needing lightweight image optimization
  • Anyone looking for a straightforward web-based image tool without a steep learning curve

ImageOptim videos

An absolute beginers guide to using Imageoptim on a Mac

More videos:

  • Review - An introduction to ImageOptim CLI
  • Review - Ускоряем загрузку сайта [Сжимаем графику при помощи ImageOptim или FileOptimizer]

Picmal videos

No Picmal videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to ImageOptim and Picmal)
Image Optimisation
98 98%
2% 2
Image Compression
90 90%
10% 10
Image Editing
100 100%
0% 0
Photos & Graphics
95 95%
5% 5

User comments

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Social recommendations and mentions

Based on our record, ImageOptim seems to be a lot more popular than Picmal. While we know about 54 links to ImageOptim, we've tracked only 1 mention of Picmal. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

ImageOptim mentions (54)

  • How to Improve Website Performance: Tips and Tools
    Compress Images: Use tools like TinyPNG or ImageOptim to reduce image sizes without sacrificing quality. - Source: dev.to / almost 2 years ago
  • How to improve web performance
    Compress Images: Reduce file size while maintaining quality using image compression tools like TinyPNG or ImageOptim. Also, you can use Figma plugin: ExportX. - Source: dev.to / over 2 years ago
  • How to improve page load speed and response times: A comprehensive guide
    Compressing images: This technique reduces image size without compromising quality. You can achieve this using various image compression tools like TinyPNG or ImageOptim. These tools are specifically designed to manage multiple image formats and compression methods. They help reduce image files, resulting in less data transfer from the server to the user's device. It is advisable to compress images before... - Source: dev.to / over 2 years ago
  • Optimizing Images for Developer Blogs
    ImageOptimImageOptim is a free and open-source tool that can be used to compress JPEG, PNG, and GIF images. - Source: dev.to / over 2 years ago
  • Am I missing out on something?
    Currently installed apps: Alfred for searching applications/files and launching websites quickly I Stat menus to monitor my hardware Geo Gebra Classic 6 for school Rectangle for better window management Obsidian for note taking Resolve for video editing and all utilities that come with it Bitwarden as my go-to password manager Microsoft Word, Excel PowerPoint and Teams for school Dropover for moving or... Source: almost 3 years ago
View more

Picmal mentions (1)

  • Everything I found while researching license managers for my Mac app
    A few months ago I chose Lemon Squeezy for Picmal because it offered two things at once: payments and license management, with affiliate support included. - Source: dev.to / 7 months ago

What are some alternatives?

When comparing ImageOptim and Picmal, you can also consider the following products

TinyPNG - Make your website faster and save bandwidth. TinyPNG optimizes your PNG images by 50-80% while preserving full transparency!

Zipic.app - Zipic - Free image compression tool for Mac. Compress JPEG, PNG, WebP, HEIC, AVIF and more with batch processing, folder monitoring, and lossless optimization.

Squoosh - Compress and compare images with different codecs, right in your browser

XnConvert - XnConvert is an easy image converter for graphic files, photos and images available on Windows...

iLoveIMG - iLoveIMG is one of most powerful solution that comes with all the major tool you cloud want to edit images in bulk.

HowToConvert.app - Learn how to convert files with our free online conversion tools and step-by-step tutorials. Convert PNG to PDF, images to different formats, and more. 100% secure and private.