Software Alternatives & Startups

HubSpot VS Sortfully

Compare HubSpot VS Sortfully and see what are their differences

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HubSpot logo HubSpot

Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Sortfully logo Sortfully

Auto-file your Outlook & Microsoft 365 mail by the organisation that sent it - once you've read it. Sortfully never reads your message bodies or attachments.
  • HubSpot Landing page
    Landing page //
    2022-01-04

What is HubSpot? HubSpot is an all-in-one CRM platform that provides marketing, sales, customer service, content management, and operations software. It was designed specifically to help businesses generate leads and grow revenue with ease. With HubSpot, there's no more scattered tools and software; everything you need is under one roof.

Why Should You Use HubSpot? HubSpot offers a wide range of features including lead generation tools, automated outreach capabilities, and analytics tools to track progress. With its user-friendly interface, it’s easy to navigate through the various features such as contact management and web page building. You can also set up automated emails to nurture leads down the funnel or set up custom chatbots on your website to quickly answer customer inquiries. Additionally, the HubSpot CRM integrates with over 1,160 third-party apps like social media channels and other business tools, so your business can operate with maximum efficiency.

  • Sortfully Dashboard
    Dashboard //
    2026-08-31
  • Sortfully Mappings View
    Mappings View //
    2026-08-31

Sortfully is an automatic filing service for Outlook and Microsoft 365. It moves each message into an Inbox subfolder, or tags it with a coloured category, based on the organisation that sent it. By default a message is only filed once you have read it, so new mail still lands in front of you and nothing disappears unseen. If you prefer, filing can happen instantly on delivery instead.

There is no AI in Sortfully. No model, no classifier, no LLM, and your mail is never sent to any AI service. Filing runs on deterministic rules you can read and edit: the sender's domain, your exact-match overrides, then Public Suffix List normalisation, so notifications.slack.com and hello@slack.com both land in one Slack folder, and .co.uk domains get correct names. You can group several domains into one folder, pin a domain to a folder you already have, exclude senders entirely, and choose move-or-tag per organisation. Every action is reversible.

Privacy is structural, not a promise. Sortfully never reads message bodies or attachments: the one code path allowed to call Microsoft Graph message endpoints uses a strict metadata field allow-list, and a CI gate fails the build if a content field ever appears. An optional detailed audit log records the subject line so you can see exactly what was filed; you can switch it off. Sortfully connects through delegated Microsoft Graph permissions only (Mail.ReadWrite, Mail.ReadWrite.Shared, MailboxSettings.Read), is a verified Microsoft publisher, and reads your existing inbox rules without ever modifying them. Tokens are encrypted at rest and you can disconnect at any time.

Optionally, a chunked, throttle-safe backlog cleanup sorts the mail you already have, with protected folders and a leave-recent-mail window so nothing current is touched.

Sortfully is built for Microsoft 365 first: individual mailboxes, shared mailboxes, and a Business plan with team management for firms. It is operated by a UK company, hosted in the EU.

Sortfully

$ Details
paid Free Trial £5 / Monthly
Platforms
Web SaaS Outlook
Release Date
2026 August
Startup details
Country
United Kingdom
City
London
Founder(s)
Adam Harman
Employees
1 - 9

HubSpot features and specs

  • Free CRM
  • Business insights

Sortfully features and specs

  • Filing by sender organisation
    Mail is filed by the organisation that sent it, so every alias and subdomain from a company lands in one folder.
  • Move or tag per organisation
    Each organisation can be moved to an Inbox subfolder or tagged in place with a coloured category.
  • File after read
    By default nothing moves until a message has been read, so new mail never disappears unseen; instant filing on delivery is optional.
  • No AI
    No model, no classifier, no LLM; filing runs on deterministic rules you can read and edit, and mail is never sent to any AI service.
  • Content-Blind
    Message bodies and attachments are never read, enforced by a code-level allow-list and a CI gate, not just a policy.
  • Public Suffix list
    Public Suffix List normalisation gives correct names for .co.uk, .energy and hundreds of other endings.
  • Overrides and exclusions
    Group several domains into one folder, pin a domain to an existing folder, or exclude senders entirely; your rules always win.
  • Backlog cleanup
    Sorts the mail you already have in chunked, rate-limited passes, with protected folders and an option to leave recent mail in place.
  • Undo anything
    Every filing action is recorded and reversible from the dashboard or audit log.
  • Audit Log
    A record of every filing with sender, destination and mode; a detailed option records the subject line and can be switched off.
  • Shared Mailboxes
    Files shared mailboxes a delegate has access to, alongside personal ones.
  • Team Management
    The Business plan adds team management for firms running multiple mailboxes with multiple users.

HubSpot videos

What Does HubSpot Do | Breaking Down HubSpot's Inbound Marketing Software

More videos:

  • Review - What is HubSpot and what can it do? Get the complete overview.
  • Review - HubSpot vs. Salesforce

Sortfully videos

No Sortfully videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to HubSpot and Sortfully)
CRM
100 100%
0% 0
Inbox Management
0 0%
100% 100
Email Marketing
100 100%
0% 0
Email Automation
0 0%
100% 100

Questions & Answers

As answered by people managing HubSpot and Sortfully.

Why should a person choose your product over its competitors?

Sortfully's answer:

Most email organisers ask you to trust them: an AI classifier scores your mail and a privacy policy promises restraint. Sortfully is built so you don't have to take its word for it. It cannot read message bodies or attachments; the restriction is a code-level allow-list backed by a CI gate that fails the build, and filing runs on deterministic rules you can read and override. It is also the only one of its kind built for Outlook and Microsoft 365 first: delegated Microsoft Graph permissions from a verified Microsoft publisher, shared mailbox support, and read-only respect for your existing inbox rules, where SaneBox, Clean Email and Mailstrom treat Outlook as a second platform. And it behaves differently: mail is filed by sender organisation, so every alias and subdomain lands in one folder, and by default only after you have read it, so nothing disappears unseen and everything can be undone.

What's the story behind your product?

Sortfully's answer:

Sortfully was built by a UK founder who watched Outlook rules fail at scale: Exchange caps rules at 256 KB, one rule per sender domain does not scale, and rules only run while Outlook is open. The alternatives all wanted AI access to mail content, which is exactly what regulated firms cannot accept. So Sortfully does the opposite: deterministic filing by sender organisation, with a code-enforced guarantee that message bodies and attachments are never read. It launched in August 2026, operated by a UK company with EU hosting.

What makes your product unique?

Sortfully's answer:

Sortfully contains no AI at all. Filing runs on deterministic rules you can read and edit: the sender's domain, your overrides, then Public Suffix List normalisation. And the privacy guarantee is structural rather than promised: the one code path allowed to call Microsoft Graph message endpoints uses a strict metadata allow-list, and a CI gate fails the build if a content field ever appears. Message bodies and attachments are never read.

How would you describe the primary audience of your product?

Sortfully's answer:

Businesses and normal consumers can both benefit from Sortfully. Businesses on Microsoft 365, mainly professional services firms of 10 to 200 mailboxes (accountants, solicitors, surveyors, architects) and the IT admins or MSPs who manage their tenants. It also suits compliance-conscious firms that have decided against AI email tools, and individual Outlook power users.

Which are the primary technologies used for building your product?

Sortfully's answer:

Laravel (PHP), PostgreSQL and Redis on the backend; React with TypeScript and Inertia on the frontend; the Microsoft Graph API with delegated permissions for all mailbox access. Hosted in the EU.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare HubSpot and Sortfully

HubSpot Reviews

  1. MaryRhoades
    I dont understand the hype

    I have used HubSpot, and I’ll be honest it wasn’t love at first use. People hype it as the all-in-one marketing/crm/sales tool, but for me it often felt more complicated than it needed to be.

    First off, the interface looks clean, but navigating deep menus and figuring out where things live took longer than I expected. Especially as a smaller user not an enterprise team it sometimes felt like I was learning a giant software just to do basic things like setting up an email or tracking a lead.

    The CRM itself works fine in theory, but customizing fields and pipelines was way clunkier than other CRMs I’ve tried. I felt like I was bending the tool to my process instead of the other way around and that’s backwards in my book.

    Another thing: some features feel half-baked or overly complex, especially if you’re not a marketing automation pro. Workflows, sequences, analytics they’re powerful, but they also require a lot of clicking and re-reading help docs before you get them right.

    And then there’s pricing. HubSpot’s free plan looks great on paper, but you hit limits fast and once you upgrade, it gets pricey quick for what you actually use. I ended up feeling like I was paying for a lot of features I barely touched.

    That said, HubSpot does have strengths it integrates a ton of tools under one roof and works well if you’re already deeply invested in their ecosystem. But for me personally? It never clicked the way simpler, more intuitive platforms did.

    Bottom line: HubSpot is solid and powerful, but I didn’t love it felt too big, too complex, and not really tailored to the way I work.

  2. Richard Sandown
    · CEO at Camprs ·
    Great CRM for Small and Growing Sales Teams

    We started with Hubspot and it has served us well for over 3 years now. Its a straight forward CRM that serves the needs of our sales team well without overcomplicating things with hard to configure settings or other functionality we don't need. The user interface is much easier to navigate compared to other CRMs I worked with in previous roles.

    Competitors: Salesforce, Pipedrive, Zoho CRM
    Pros:    Easy to use ui|Great for small teams who just need a crm that works|Easy to get started with
    Cons:    Lacks some of the more advanced features that require custom integration work, but we haven't needed those at our company.

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Source: crmlytics.com
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Source: mailbluster.com

Sortfully Reviews

We have no reviews of Sortfully yet.
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Social recommendations and mentions

Based on our record, HubSpot seems to be more popular. It has been mentiond 13 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

HubSpot mentions (13)

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Sortfully mentions (0)

We have not tracked any mentions of Sortfully yet. Tracking of Sortfully recommendations started around Aug 2026.

What are some alternatives?

When comparing HubSpot and Sortfully, you can also consider the following products

Pipedrive - Sales pipeline software that gets you organized. Helps you focus on the right deals, so easy to use that salespeople just love it. Great for small teams.

Sanebox - SaneBox is a cloud-based service that allows users to filter and manage their emails.

Salesforce - CRM software solutions and enterprise cloud computing from salesforce.com, the leader in CRM and platform as a service.

Clean Email - Clean Email is an online service that empowers you to take control of your mailbox.

Zoho CRM - Omnichannel CRM for Businesses of all sizes

Mailstrom - The smarter, faster way to clean out your inbox. Power through thousands of messages in just a few clicks. Free Trial! Website. JOBS.