Software Alternatives & Reviews

Hotjar VS Optimizely

Compare Hotjar VS Optimizely and see what are their differences

Hotjar logo Hotjar

The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Hotjar Landing page
    Landing page //
    2023-07-23

Hotjar's product experience insights make it easy to understand what users are really doing on your site.

  • Visualize behavior on your site with Heatmaps

  • Eliminate guesswork with user Recordings

  • Understand the reasons behind behavior with Surveys and Incoming Feedback

  • Optimizely Landing page
    Landing page //
    2023-10-04

Hotjar

Website
hotjar.com
$ Details
freemium €39.0 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)
Release Date
2014 June

Hotjar features and specs

  • Heatmaps: Visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.
  • Recordings: Live playbacks of users on your site.
  • Surveys: Bring the voice-of-customer to your decision making.
  • Incoming Feedback: A real-time suggestion box on your site, that lets users express frustration or delight about individual parts of your site.

Optimizely features and specs

No features have been listed yet.

Hotjar videos

What is Hotjar?

More videos:

  • Review - Invision prize Hotjar's straightforward, shareable insights
  • Tutorial - Why you should be using Hotjar Analytics
  • Tutorial - Google Analytics vs. Hotjar - Which one should you use?

Optimizely videos

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Hotjar and Optimizely)
Web Analytics
80 80%
20% 20
A/B Testing
0 0%
100% 100
Heatmaps
100 100%
0% 0
Analytics
73 73%
27% 27

User comments

Share your experience with using Hotjar and Optimizely. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Hotjar and Optimizely

Hotjar Reviews

  1. Must have tool

    Hotjar has been our go-to for optimizing UI, reducing bounce rates, and refining CTAs. Its powerful insights have been instrumental in enhancing user experience. A staple tool for data-driven decisions!

  2. Feeling disappointed

    I don't like the service. It is very slow and very expensive. Not recommended it to others.

    🏁 Competitors: WatchThemLive
  3. Don't work the heatmap and I did not like others.

    Don't work the heatmap and I did not like others.

    🏁 Competitors: WatchThemLive

10 Best Hotjar Alternatives & Competitors in 2023
Hotjar provides its users with 4 packages, and its ‘Basic’ one is free. In the following picture, you can take a look at all Hotjar plans, including ‘Plus,’ ‘Business,’ and ‘Scale’ services. The pricing on Hotjar starts from $32 a month.
The Top 10 Website Session Recording Tools for 2022
Hotjar is a simple, virtual, and visually appealing solution to find, track, gather, and convey consumer needs. Using the HotJar programme, you can understand your users and identify their key issues. By examining your user behaviour, the application enables you to ask the appropriate inquiry at the appropriate time.
Hotjar vs FullStory
Hotjar combines analytics data with user feedback collection to give you a more holistic understanding of your website visitors and customers. Hotjar and FullStory both offer tools like heatmaps and recordings to visually understand user behavior, but Hotjar also gives you survey tools and feedback widgets so you can quite literally ask your users for the why behind their...
Source: www.hotjar.com
30 Best Customer Feedback Survey Tools: An Overview | Mopinion
Hotjar is a user testing and behaviour analytics software that combines multiple UX tools in one. This focus however means that it lacks a solid CX solution. Feedback analysis and reporting are not available (aside from exporting data to XLS or CSV. With this software however, users can create heatmaps, user recordings (e.g. tracking sessions) and customisable surveys and...
Source: mopinion.com
Free SEO Tools To Improve Your Rankings
HotJar (Basic Plan) - An analytics tool that offers heatmaps, and visitors session replays to analyze their behavior. Basic plan is limited to 2,000 pageviews a day.

Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO

15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

Social recommendations and mentions

Based on our record, Hotjar seems to be more popular. It has been mentiond 12 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Hotjar mentions (12)

  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Hotjar — Website Analytics and Reports . Free Plan allows 2000 pageviews/day. One hundred snapshots/day (max capacity: 300). Three snapshot heatmaps can be stored for 365 days. Unlimited Team Members. - Source: dev.to / 3 months ago
  • What do I do after ProductHunt?
    So you can use heatmapping software such as Crazy Egg and Hotjar to see how your end users use your website. Source: 7 months ago
  • Lots of Traffic but no sales
    If you have installed a heat map like hotjar.com then I will tell you that I used that for a month and found 5 or so dead ends where users were not getting to the cart or clicking on things that where not informative enough to lead to the next action. Source: about 1 year ago
  • Anyone willing to provide feedback on my newly created website?
    Install hotjar.com - it's free. It's a heatmap that tracks how people navigate around your site. Why this matters? You can see where people drop off on your site (specifically, what content they see/don't see). Then, you can make informed decisions on what content is landing and what needs to change. Source: over 1 year ago
  • How to get a targeted user feedback in a less intrusive way?
    Sign up for hotjar.com They record your user's screen as they use the website. It's really useful and gives you qualitative feedback. Source: over 1 year ago
View more

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing Hotjar and Optimizely, you can also consider the following products

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Crazy Egg - Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.