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Optimizely VS FullStory

Compare Optimizely VS FullStory and see what are their differences


A/B testing you'll actually use.

Meet FullStory, the app that captures all your customer experience data in one powerful platform.
Optimizely Landing Page
Optimizely Landing Page
FullStory Landing Page
FullStory Landing Page

Optimizely details

Categories
A/B Testing Website Testing Conversion Optimization
Website optimizely.com  
Pricing URL Official Optimizely Pricing  
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FullStory details

Categories
Web Analytics Heatmaps Analytics
Website fullstory.com  
Pricing URL-
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Optimizely Pricing
Optimizely Pricing Screenshot

Category Popularity beta

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and FullStory

Optimizely Reviews

18 Top A/B Testing Tools Reviewed by CRO Experts
Optimizely is suited to both the novice user and expert user, with features such as the visual editor enabling users with limited knowledge in coding to easily create and launch experiments. Optimizely also does the heavy lifting from a statistical point of view through their stats engine, so the difference in performance between your variations can easily be measured and...
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

FullStory Reviews

Hotjar Alternatives: 21 Tools for Optimizing Your Website and Conversion Rate
FullStory focuses on the entire end-to-end digital experience, with an emphasis on actively (and proactively) troubleshooting UX problems. That means they have stellar session recordings and allow you to monitor a user’s entire history with your website. Their unique Top Opportunities feature analyzes session recordings and shows you the greatest opportunities to improve...

What are some alternatives?

When comparing Optimizely and FullStory, you can also consider the following products

Evergage - Evergage's real time web personalization software can help you boost engagement, increase revenue and drive more conversions. Web personalization software that's easy to use.

Hotjar - Hotjar is a new and easy way to truly understand your web and mobile site visitors.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Crazy Egg - Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.

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