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Hotjar VS FullStory

Compare Hotjar VS FullStory and see what are their differences

Hotjar is a new and easy way to truly understand your web and mobile site visitors.

Meet FullStory, the app that captures all your customer experience data in one powerful platform.
Hotjar Landing Page
Hotjar Landing Page
FullStory Landing Page
FullStory Landing Page

Hotjar details

Heatmaps Web Analytics Conversion Funnels Visitor Recordings Form Analytics Feedback Polls Customer Feedback
Pricing URL Official Hotjar Pricing  
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Release Date-

FullStory details

Web Analytics Heatmaps Analytics
Pricing URL-
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Hotjar Pricing
Hotjar Pricing Screenshot

Hotjar videos

Hotjar Website Analytics Review

More videos:

  • - Why you should be using Hotjar Analytics
  • - Hotjar Review - Beginners Guide PREVIEW by

FullStory videos

Best UX Research Tool: FullStory

More videos:


Category Popularity beta

0-100% (relative to Hotjar and FullStory)


These are some of the external sources and on-site user reviews we've used to compare Hotjar and FullStory

Hotjar Reviews

Hotjar Alternatives: 21 Tools for Optimizing Your Website and Conversion Rate
Hotjar is a behavior analytics and website optimization software for marketers and user experience (UX) pros. Hotjar’s solution offers multiple ways to collect user feedback including: heatmaps, visitor recordings, form and funnel analysis tools, and surveys.
10 Best Hotjar Alternatives You Should Use
Gone were the times when only a few web analytics platforms used to rule the entire landscape. Hence, there is no question of monopoly or duopoly. So, whether you want to have a cheap or free alternative to Hotjar or wish to get a more powerful substitute that can meet your pro demand immaculately, you have plenty of options to choose from. While some web analytics tools are...
Compare Hotjar, Smartlook, and Crazy Egg
Hotjar has many different features within one suite which is great. There's nothing worse than trying to triangulate data from ten different tracking sources. Integration is really easy and funnels are easy to set up. This is a great tool for anyone new...
7 Analytics Tools for Optimizing UX
Hotjar uses heatmaps to help you visualize how users are navigating your website, showing you what they click on exactly. It shows you how effective your funnels are, and with a host of other tools such as the ability to create customer surveys, it has quickly become a mainstream choice for usability testing. Hotjar can also take screen recordings of your visitors, allowing...
8 Awesome Web Usability Testing Apps for your Startup
Hotjar: I heard about hotjar from twitter and they seem to have a lot of fans. They are very competitively priced ($29/month for 10,000 page views) and offers screen recordings, heatmaps, funnel tests, conversion optimization etc.

FullStory Reviews

Hotjar Alternatives: 21 Tools for Optimizing Your Website and Conversion Rate
FullStory focuses on the entire end-to-end digital experience, with an emphasis on actively (and proactively) troubleshooting UX problems. That means they have stellar session recordings and allow you to monitor a user’s entire history with your website. Their unique Top Opportunities feature analyzes session recordings and shows you the greatest opportunities to improve...
10 Best Hotjar Alternatives You Should Use
Even better, this web analytics platform also offers a freemium variant with basic features, unlike Hotjar. But its premium version starts at a staggering price at $849. If you are looking for a basic tool without spending any bucks, the free version could be a fine alternative. Despite the high price, FullStory’s premium variant could be the answer to your comprehensive and...

What are some alternatives?

When comparing Hotjar and FullStory, you can also consider the following products

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Crazy Egg - Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.

Inspectlet - Google Analytics tells you what, Inspectlet tells you why.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Dynatrace - Cloud-based quality testing, performance monitoring and analytics for mobile apps and websites. Get started with Keynote today!

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