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Optimizely VS Smartlook

Compare Optimizely VS Smartlook and see what are their differences


A/B testing you'll actually use.

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.
Optimizely Landing Page
Optimizely Landing Page
Smartlook Landing Page
Smartlook Landing Page

Smartlook is a qualitative analytics solution for web and mobile helping over 200,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.

Optimizely details

Categories
A/B Testing Website Testing Conversion Optimization
Website optimizely.com  
Pricing URL Official Optimizely Pricing  
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Smartlook details

Categories
Web Analytics Analytics Heatmaps Visitor Recordings Conversion Funnels Event Tracking User Analytics User Monitoring UX User Experience Form Analytics Mobile Analytics Mobile Recordings Mobile Testing Mobile Heatmaps
Website smartlook.com  
Pricing URL Official Smartlook Pricing  
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Optimizely Pricing
Optimizely Pricing Screenshot

Smartlook Pricing
Smartlook Pricing Screenshot

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Smartlook

Optimizely Reviews

18 Top A/B Testing Tools Reviewed by CRO Experts
Optimizely is suited to both the novice user and expert user, with features such as the visual editor enabling users with limited knowledge in coding to easily create and launch experiments. Optimizely also does the heavy lifting from a statistical point of view through their stats engine, so the difference in performance between your variations can easily be measured and...
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

Smartlook Reviews

Hotjar Alternatives: 21 Tools for Optimizing Your Website and Conversion Rate
Smartlook offers a website optimization platform with all the features customer support teams need, including session recording, customer journey mapping, and funnels. What’s unique about Smartlook is the option to use their API, in conjunction with other software to actually put a name to the user recordings and visitor behavior.

What are some alternatives?

When comparing Optimizely and Smartlook, you can also consider the following products

Evergage - Evergage's real time web personalization software can help you boost engagement, increase revenue and drive more conversions. Web personalization software that's easy to use.

Hotjar - Hotjar is a new and easy way to truly understand your web and mobile site visitors.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

User comments

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