Software Alternatives, Accelerators & Startups

Google Analytics VS UXtweak

Compare Google Analytics VS UXtweak and see what are their differences

Google Analytics logo Google Analytics

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

UXtweak logo UXtweak

Online user testing and usability platform
  • Google Analytics Landing page
    Landing page //
    2023-08-26
  • UXtweak Landing page
    Landing page //
    2023-09-05

Powerful research tools for improving usability of web sites and apps, from prototypes to production. Built for usability testing, information architecture research, and user behavior analytics at any stage of the development cycle. Easy implementation with GTM, GDPR and CCPA compliant. And most importantly, simple for respondents - no browser extension, downloading, or uploading anything. We provide our users with unmoderated usability testing, session recordings with advanced filters, heatmaps and activity tracking, tree testing, card sorting, and so much more packed into one simple to use platform.

UXtweak

$ Details
freemium
Release Date
2019 January
Startup details
Country
Slovakia
City
Bratislava
Employees
10 - 19

Google Analytics features and specs

  • Comprehensive Data Collection
    Google Analytics offers extensive data collection capabilities, allowing you to track various metrics and derive insights on user behavior, traffic sources, and more.
  • Integration with Other Google Services
    It easily integrates with other Google services like Google Ads, Google Search Console, and Google Tag Manager, providing a cohesive ecosystem.
  • Free Tier Available
    A robust free tier is available that meets the needs of many small- to medium-sized businesses, making it accessible without financial investment.
  • Customizable Reports and Dashboards
    Users can create customized reports and dashboards to focus on the specific metrics and KPIs important to their business.
  • Advanced Segmentation
    The platform allows for advanced segmentation of user data, enabling detailed analysis of different user groups and behaviors.
  • Real-Time Data
    Google Analytics provides real-time reports, facilitating immediate analysis and quicker decision-making.
  • E-commerce Tracking
    Special features for e-commerce websites allow you to track transactions, revenue, and other e-commerce-related metrics effectively.

Possible disadvantages of Google Analytics

  • Complex Interface
    The interface can be overwhelming and difficult to navigate for beginners, requiring a steep learning curve.
  • Data Sampling
    For large datasets, Google Analytics may use data sampling, which can compromise the accuracy and precision of your reports.
  • Privacy Concerns
    There are ongoing privacy concerns about data sharing and user tracking, which have led to legal scrutiny in some regions.
  • Limited Free Tier
    While the free tier is powerful, it has limitations on data collection and features, which may require upgrading to the paid tier for larger businesses.
  • Dependence on Third-Party Cookies
    Google Analytics heavily relies on third-party cookies, which are increasingly being restricted by browsers and privacy regulations.
  • Lag in Data Processing
    There can be a delay in data processing and updates, which may hinder timely decision-making.
  • Limited Customer Support
    Customer support for the free tier is limited, often requiring users to rely on community forums and online resources for assistance.

UXtweak features and specs

  • Comprehensive Toolset
    UXtweak offers a wide range of tools for usability testing, including session recordings, heatmaps, surveys, and card sorting, providing a complete suite for UX research needs.
  • User-Friendly Interface
    The platform's intuitive design makes it easy for both beginners and advanced users to navigate and utilize the features effectively.
  • Real-Time Analytics
    UXtweak provides real-time data and analytics, allowing teams to quickly assess user behaviors and make informed decisions.
  • Customization Options
    The tool offers extensive customization options, enabling users to tailor tests and surveys according to specific project requirements.
  • Collaboration Features
    With collaborative features, team members can easily share insights and feedback, facilitating better teamwork and project management.

Possible disadvantages of UXtweak

  • Pricing Model
    For small businesses or individual designers, the pricing might be on the higher side compared to some competitors, potentially limiting accessibility.
  • Learning Curve
    Despite its user-friendly design, new users might experience a learning curve when exploring the full range of features.
  • Limited Third-Party Integrations
    The platform may have fewer integrations with other tools and software compared to some other UX solutions, which might require additional effort for comprehensive data utilization.
  • Performance on Large Data Sets
    Some users might experience slower performance or delays when handling very large data sets or complex projects.
  • Mobile Testing Limitations
    Certain mobile testing functionalities might be less robust, potentially affecting the quality of insights for mobile-centric projects.

Analysis of Google Analytics

Overall verdict

  • Yes, Google Analytics is considered a good tool for web analytics. It offers comprehensive features and is widely used due to its reliability, scalability, and extensive documentation. However, it can have a steep learning curve for beginners and poses privacy concerns depending on data handling and regulatory compliance needs.

Why this product is good

  • Google Analytics is a powerful web analytics tool that offers in-depth insights into website traffic and user behavior. It provides a wide range of features such as real-time data, conversion tracking, audience segmentation, and customizable reports. Additionally, its integration with other Google services and platforms makes it a versatile choice for digital marketers and businesses looking to optimize their online presence.

Recommended for

  • Digital marketers looking to optimize ad campaigns and website performance.
  • Website owners who need insights into user behavior and traffic sources.
  • Data analysts and business intelligence teams requiring detailed reporting and analysis.
  • Small to large enterprises seeking a scalable analytics solution with a robust feature set.

Google Analytics videos

Google Analytics Review

More videos:

  • Review - Google Analytics, Ultimate Beginner’s Guide
  • Review - Google Analytics Review

UXtweak videos

UXtweak: a powerful UX Research tools for UI/UX Designers

More videos:

  • Review - UXtweak Website Testing - The easiest way to test your website
  • Review - 3 UX research methods to help you empathise with your users with UXtweak

Category Popularity

0-100% (relative to Google Analytics and UXtweak)
Analytics
100 100%
0% 0
User Experience
0 0%
100% 100
Web Analytics
99 99%
1% 1
Usability
0 0%
100% 100

User comments

Share your experience with using Google Analytics and UXtweak. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Analytics and UXtweak

Google Analytics Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Google Analytics is a popular digital insights platform that allows website owners to monitor multiple aspects of their user analytics, online performance, and more. Use the paid or free plan to optimize your website with user behavior insights to get higher conversion rates.
Source: clickup.com
Best Mixpanel Alternatives for SaaS
GA 360 (now GA4) provides higher data limits, BigQuery integration, service level agreements, custom variables, and a dedicated support team. The cost of Google Analytics 360 starts from $12,500 per month and $150,000 per year. Google suggests that the cost of Google Analytics 4 360 starts at a retail price of USD $50,000/year, which entitles customers to 25 million events...
Source: userpilot.com
Top 5 Plausible Analytics Alternatives in 2024
It allows you to bring in data from 17+ sources including multiple shopping carts, payment gateways, Google Analytics, and email marketing platforms.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Google Analytics, a prominent player, offers extensive functionalities, making it suitable for businesses needing comprehensive data analysis. Its versatility spans from tracking website traffic, user demographics, and behavior to providing insights on conversion rates and traffic sources.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Choosing the right open source, self-hosted alternative to Google Analytics depends on your specific needs, whether it's for enhanced privacy, detailed data insights, or ease of use. Each of these tools offers unique strengths, empowering website owners with the flexibility and control needed in today's digital landscape.
Source: zeabur.com

UXtweak Reviews

Maze vs UXtweak: Which is the better tool?
👀 Looking to Switch to UXtweak but Locked into Maze subscription? If you’re currently subscribed to Maze but want to explore what UXtweak has to offer, we have a special deal for you! We will provide free access to UXtweak for the remaining duration of your Maze subscription. No need to worry about extra costs or initiating a new procurement process. Simply reach out to us...
UXtweak vs Optimal Workshop
Both UXtweak and Optimal Workshop offer heatmaps, however, they are slightly different. UXtweak offers you pretty complex heatmaps with the visualization of mouse movements, mouse clicks, and taps. UXtweak also offers you scroll maps, which is a variant of heatmaps showing how far down the visitors have scrolled down the page.
Best 8 Affordable UserZoom Alternatives in 2023
You may also choose between a pro plan for only 70€ per month or a custom plan tailored to your specific requirements. UXtweak is one of the most cost-effective usability testing tools available, according to these figures, making it a great UserZoom option.
UserTesting vs UserZoom: Pick the right user research software in 2022
UXtweak is an alternative to UserTesting and UserZoom. It is an all-in-one UX research platform full of powerful tools for improving the usability of websites and apps, from prototypes to production. It is designed for usability testing, information architecture research, and user behavior analytics at any stage of the development cycle – helping you create products people...
5 Best UXtweak Alternatives
UXtweak is one of the most complex research tools offering many features under one hood. A great plus is that even with a free plan you have unlimited studies – this means you can test and test as much as you wish, hooray!

Social recommendations and mentions

Based on our record, Google Analytics seems to be a lot more popular than UXtweak. While we know about 36 links to Google Analytics, we've tracked only 2 mentions of UXtweak. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Analytics mentions (36)

  • Navigating the Digital Landscape: The Role of Website Analytics in Measuring Performance
    Let’s discuss Google Analytics in particular and other tools in general, which are available online to measure the website performance. Source: almost 2 years ago
  • 10 BEST FREE SEO REPORTING TOOLS
    Google Analytics: A free tool from Google that provides in-depth website analytics and performance metrics, including traffic sources, user behavior, and conversions. Source: almost 2 years ago
  • Affiliate Marketing Automation: How to Save Time and Improve Your Results?
    Automating your affiliate marketing has a clear advantage: scalability. As your affiliate network grows, manual management becomes difficult. Automation makes it easier to handle a larger volume of affiliates, communicate with them, and monitor their performance. This means that your affiliate program can grow without sacrificing efficiency. You can also use automation tools to track and report affiliate... Source: almost 2 years ago
  • Which tool do you use the most for SEO?
    Google Analytics: It provides in-depth insights into website traffic, user behavior, conversions, and other important metrics. Source: almost 2 years ago
  • The dos and don'ts of website redesigns and migrations
    Implement a robust website analytics tool, such as Google Analytics, to track key metrics and gather insights about user behavior. Set up goals and conversion tracking to measure the impact of your website redesign or migration on your business objectives. Source: almost 2 years ago
View more

UXtweak mentions (2)

  • Looking for volunteers to navigate a website and answer a few questions (over 18, any gender, UX design experience is not required but would provide great insight)
    I am looking for volunteers to navigate a website for a fashion brand and answer 4 quick questions at the end. The process is fast and is done through UXtweak.com and can be done anonymously. This is for a school project. Source: over 2 years ago
  • What tool do you guys use to test your prototypes?
    Have been using UXtweak for some of my latest projects on Figma and I’m very much satisfied. They have some great features and it’s easy to upload your designs too! But most importantly it's free, recommend checking them out uxtweak.com. Source: over 3 years ago

What are some alternatives?

When comparing Google Analytics and UXtweak, you can also consider the following products

Matomo - Matomo is an open-source web analytics platform

UserTesting.com - Usability testing has never been easier. Get videos of real people speaking their thoughts as they use websites, mobile apps, prototypes and more!

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Maze - Beautiful & actionable analytics for InVision prototypes

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Userbrain - Easy, fast, and affordable user testing for websites and prototypes.