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Google Analytics VS Drupal

Compare Google Analytics VS Drupal and see what are their differences

LiveSession
LiveSession helps you analyze users’ behavior, improve UX, find JS bugs, and increase conversion rates using session replays, and event-based product analytics. featured
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Google Analytics logo Google Analytics

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Drupal logo Drupal

Drupal - the leading open-source CMS for ambitious digital experiences that reach your audience across multiple channels. Because we all have different needs, Drupal allows you to create a unique space in a world of cookie-cutter solutions.
  • Google Analytics Landing page
    Landing page //
    2023-08-26
  • Drupal Landing page
    Landing page //
    2023-07-18

Google Analytics features and specs

  • Comprehensive Data Collection
    Google Analytics offers extensive data collection capabilities, allowing you to track various metrics and derive insights on user behavior, traffic sources, and more.
  • Integration with Other Google Services
    It easily integrates with other Google services like Google Ads, Google Search Console, and Google Tag Manager, providing a cohesive ecosystem.
  • Free Tier Available
    A robust free tier is available that meets the needs of many small- to medium-sized businesses, making it accessible without financial investment.
  • Customizable Reports and Dashboards
    Users can create customized reports and dashboards to focus on the specific metrics and KPIs important to their business.
  • Advanced Segmentation
    The platform allows for advanced segmentation of user data, enabling detailed analysis of different user groups and behaviors.
  • Real-Time Data
    Google Analytics provides real-time reports, facilitating immediate analysis and quicker decision-making.
  • E-commerce Tracking
    Special features for e-commerce websites allow you to track transactions, revenue, and other e-commerce-related metrics effectively.

Possible disadvantages of Google Analytics

  • Complex Interface
    The interface can be overwhelming and difficult to navigate for beginners, requiring a steep learning curve.
  • Data Sampling
    For large datasets, Google Analytics may use data sampling, which can compromise the accuracy and precision of your reports.
  • Privacy Concerns
    There are ongoing privacy concerns about data sharing and user tracking, which have led to legal scrutiny in some regions.
  • Limited Free Tier
    While the free tier is powerful, it has limitations on data collection and features, which may require upgrading to the paid tier for larger businesses.
  • Dependence on Third-Party Cookies
    Google Analytics heavily relies on third-party cookies, which are increasingly being restricted by browsers and privacy regulations.
  • Lag in Data Processing
    There can be a delay in data processing and updates, which may hinder timely decision-making.
  • Limited Customer Support
    Customer support for the free tier is limited, often requiring users to rely on community forums and online resources for assistance.

Drupal features and specs

  • Flexibility
    Drupal is highly customizable and can be tailored to meet the unique needs of almost any web project. Its modular architecture allows developers to add functionalities and change behaviors without modifying the core system.
  • Scalability
    Drupal can handle large volumes of content and high traffic levels, making it suitable for both small websites and large, complex applications.
  • Security
    Drupal is known for its strong security features and has a dedicated security team that continuously works on identifying and fixing vulnerabilities.
  • Community Support
    Drupal has a large, active community of developers, designers, and users who contribute modules, themes, and support, facilitating problem-solving and innovation.
  • Multilingual Capabilities
    Drupal offers excellent support for multilingual websites, providing built-in translation modules and interfaces for managing content in multiple languages.

Possible disadvantages of Drupal

  • Steep Learning Curve
    Drupal's flexibility and power come at the cost of complexity, which can be daunting for new users and developers.
  • Performance Optimization
    While Drupal can handle high traffic, it requires careful performance tuning and caching strategies to perform optimally, which can add to development and maintenance overhead.
  • Development Time
    Building a site with Drupal can take more time compared to other content management systems due to its complexity, especially if custom features are required.
  • Resource Intensive
    Running a fully-featured Drupal site can be resource-intensive, often requiring more server resources compared to simpler CMS solutions.
  • Dependency Management
    Managing dependencies and updates for the numerous modules that make up a Drupal site can be complex and requires careful attention to compatibility and security.

Google Analytics videos

+ Add

Google Analytics Review

More videos:

  • Review - Google Analytics, Ultimate Beginner’s Guide
  • Review - Google Analytics Review

Drupal videos

+ Add

Drupal Vs WordPress - Which Is The Best CMS?

More videos:

  • Review - Drupal 8: Comments, Reviews and Content Moderation Workflows
  • Review - Drupal Product Management Review: Out-of-the-Box

Category Popularity

0-100% (relative to Google Analytics and Drupal)

Google Analytics

Drupal

Analytics
100 100%
Analytics
0% 0
CMS
0 0%
CMS
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Blogging Platform
0 0%
Blogging Platform
100% 100

User comments

Share your experience with using Google Analytics and Drupal. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Analytics and Drupal

Google Analytics Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Google Analytics is a popular digital insights platform that allows website owners to monitor multiple aspects of their user analytics, online performance, and more. Use the paid or free plan to optimize your website with user behavior insights to get higher conversion rates.
Source: clickup.com
Best Mixpanel Alternatives for SaaS
GA 360 (now GA4) provides higher data limits, BigQuery integration, service level agreements, custom variables, and a dedicated support team. The cost of Google Analytics 360 starts from $12,500 per month and $150,000 per year. Google suggests that the cost of Google Analytics 4 360 starts at a retail price of USD $50,000/year, which entitles customers to 25 million events...
Source: userpilot.com
Top 5 Plausible Analytics Alternatives in 2024
It allows you to bring in data from 17+ sources including multiple shopping carts, payment gateways, Google Analytics, and email marketing platforms.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Google Analytics, a prominent player, offers extensive functionalities, making it suitable for businesses needing comprehensive data analysis. Its versatility spans from tracking website traffic, user demographics, and behavior to providing insights on conversion rates and traffic sources.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Choosing the right open source, self-hosted alternative to Google Analytics depends on your specific needs, whether it's for enhanced privacy, detailed data insights, or ease of use. Each of these tools offers unique strengths, empowering website owners with the flexibility and control needed in today's digital landscape.
Source: zeabur.com

Drupal Reviews

Comparing 9 WordPress alternatives & competitors in 2024
Drupal isn’t for beginners, as it lacks in-product tutorials, and you will need to find a separate hosting service to publish sites online. But if you’re an experienced developer looking for a tool that gives you complete design control, Drupal might be the right choice.
Source: webflow.com
19 Best WordPress Alternatives in 2025
Drupal is a content management system known for its flexibility, scalability, and security. It's popular for complex websites, including news outlets, e-commerce platforms, and government portals. While Drupal is free and open-source, customization and development require technical expertise.
Source: www.pixpa.com
Top 10 Web Content Management Systems
Keeping up with the trend of introducing great open-source CMS systems, Drupal is our next entry on the list. Drupal is one of the oldest and most reputable customizable CMS options out there, with its original release dating back to 2001, making it older than WordPress. As a web CMS, Drupal’s principal focus is on security. It is known to have one of the best security...
Source: cloudzy.com
8 Great Drupal Alternatives to Try for your Website (Nov 2021)
Whether you're creating a new website from scratch or looking for a way to upgrade your existing one, you'll need the right content management system. A content management system (CMS), is a tool that helps you to modify and optimize your website however, you choose, without the need for any complex API or PHP work. While some CMS solutions allow you to have some control...
Source: ecommerce-platforms.com
WordPress alternatives: Which CMS platform is the best?
With Drupal, the startup costs are higher than WordPress, since developing with Drupal requires more technical expertise. It’s more complex than WordPress, and you will likely need to pay for a developer. Besides that, you’ll have to invest in the basics like – domain registration, hosting, added security, and so on.
Source: factory.dev

Social recommendations and mentions

Google Analytics might be a bit more popular than Drupal. We know about 36 links to it since March 2021 and only 28 links to Drupal. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Analytics mentions (36)

  • Navigating the Digital Landscape: The Role of Website Analytics in Measuring Performance
    Let’s discuss Google Analytics in particular and other tools in general, which are available online to measure the website performance. Source: over 1 year ago
  • 10 BEST FREE SEO REPORTING TOOLS
    Google Analytics: A free tool from Google that provides in-depth website analytics and performance metrics, including traffic sources, user behavior, and conversions. Source: over 1 year ago
  • Affiliate Marketing Automation: How to Save Time and Improve Your Results?
    Automating your affiliate marketing has a clear advantage: scalability. As your affiliate network grows, manual management becomes difficult. Automation makes it easier to handle a larger volume of affiliates, communicate with them, and monitor their performance. This means that your affiliate program can grow without sacrificing efficiency. You can also use automation tools to track and report affiliate... Source: over 1 year ago
  • Which tool do you use the most for SEO?
    Google Analytics: It provides in-depth insights into website traffic, user behavior, conversions, and other important metrics. Source: almost 2 years ago
  • The dos and don'ts of website redesigns and migrations
    Implement a robust website analytics tool, such as Google Analytics, to track key metrics and gather insights about user behavior. Set up goals and conversion tracking to measure the impact of your website redesign or migration on your business objectives. Source: almost 2 years ago
View more

Drupal mentions (28)

  • Is there and easy way of porting a site from d7 to d9?
    I would be interested in some good migration tools, paid ones are also ok. I found a post about this on drupal.org, but it didn't seem like an easy process. It is a multilanguage site with many content types, and a totally custom theme. Source: over 2 years ago
  • Is there any nice group, where I can ask questions, when I get stuck and recieve some guidance instead of crytics?
    You got already good advice, but wanted to point the guide of drupal.org where you can see some tools listed with instructions and channels https://www.drupal.org/community/contributor-guide/reference-information/talk/tools. Source: over 2 years ago
  • MAMP issue after Pro trial ended
    There is a service call GitPod that provides a temporary container Drupal environment. If you are familiar with what is going on around the future of how Drupal modules will eventually be offered up, you will likely have seen the "Project Browser" module as a contrib demo of the approach. It is used for people to give feedback to the developers. So they set up the typical 'SimplyTestMe' but also a GitPod... Source: over 2 years ago
  • Best Modules for Product and Recipe?
    For reviews, it depends entirely on what you mean by "review". I believe core has a simple comment module, although it may have been deprecated for D9? There are likely many review-style modules on drupal.org that might work, or if you just want to link out to third-party reviews then it could just be a repeating-value link field on the Product content type. Source: over 2 years ago
  • Leadership?
    They should also use standards tools like Github. The drupal.org platform was certainly impressive 10 years ago, today it's a pain to use it. They ducktape it with gitlab, but really it sucks to have to read documentation to simply do a pull request. Source: over 2 years ago
View more

What are some alternatives?

When comparing Google Analytics and Drupal, you can also consider the following products

Matomo - Matomo is an open-source web analytics platform

WordPress - WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Joomla - Joomla! is the mobile-ready and user-friendly way to build your website. Choose from thousands of features and designs. Joomla! is free and open source.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Ghost - Ghost is a fully open source, adaptable platform for building and running a modern online publication. We power blogs, magazines and journalists from Zappos to Sky News.

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