Furwise's answer

• iOS: SwiftUI
  • Backend: FastAPI on Google Cloud Run
  • Database & Auth: Supabase (Postgres)
  • AI: Google Gemini via Vertex AI
  • Subscriptions: RevenueCat + Apple StoreKit

Split Fee's answer:

A next-generation serverless platform, built for AWS.

Furwise's answer

Three things working together: real-time multi-caregiver sharing, photo-based mood, pain, and stool checks, and per-cat vaccine and medication schedules. None of those is rare on its own. What's different is how they fit. Easy logging means your cat's data actually accumulates in one place, and once it's accumulated, the analysis has something real to work with. Most cat apps make logging easy and stop there.

Split Fee's answer:

Split Fee is the first purpose-built platform for split fee recruitment in the UK. Instead of relying on LinkedIn groups, WhatsApp messages, and manual agreements, agencies upload their candidates and vacancies and the platform automatically matches them across agencies.

Candidate identities are revealed gradually; anonymised at first, then progressively disclosed as both sides accept, so agencies can collaborate without the risk of circumvention.

Furwise's answer

Most cat health apps stop at logging. You enter feeding, weight, stool, and the data just sits there. Furwise treats logs as fuel, not the finished product. Every entry feeds the analysis: weekly patterns, alerts when something's off, comparisons to vet guidelines. The better the analysis, the more your family wants to log. That's the loop.

What makes the loop work: multi-caregiver sharing so entries actually get made when you have three cats and two people, photo checks for mood, pain, and stool that take five seconds, and vaccine and medication schedules tuned per cat instead of pulled from a generic template. The longer you use Furwise, the more it knows your cat.

Split Fee's answer:

Most "split fee networks" are just directories or social groups where agencies post and hope someone responds. Split Fee is an actual matching engine. It scores candidate-vacancy pairs, handles the legal agreements (non-circumvention, self-billing), automates invoicing and fee splits, and manages the entire placement lifecycle from match to payment. Everything that normally requires trust, phone calls, and spreadsheets is handled by the platform.

Furwise's answer

Cat owners in multi-cat households, especially families or couples sharing daily care. Owners of senior cats, cats with chronic conditions, or anyone tired of guessing what to tell the vet.

Split Fee's answer:

UK recruitment agencies; from boutique firms with a handful of consultants to mid-sized agencies with specialist sector coverage. Any agency that has either strong candidates without the right vacancies, or client vacancies they can't fill from their own candidate pool. Split Fee turns those dormant assets into placements.

Furwise's answer

Two years ago I adopted my first cat. Like most first-time owners, I had endless questions: which vaccines, is this food toxic, is this stool normal, why did he just vomit?

Six months ago he developed a urinary issue. We rushed to the ER late at night, came home, and couldn't sleep. My family and I took shifts watching his litter box. The hardest part wasn't the work. It was that information lived in different people's heads and phones, and when the vet asked when it started, we couldn't piece it together.

That's when I started building Furwise. I'd been an engineer for years and knew what a good tool looks like. I wanted to build one for our cat, and for every owner trying to catch problems early. The photo-based mood, pain, and stool checks came out of caring for a sick cat. We wanted to share them with anyone going through the same thing.

Our vision: take care of every cat, together with the people who love them.

Split Fee's answer:

Abbie, our founder, knew that although split fee arrangements have existed in recruitment for decades, the process has always been manual: find a partner agency, negotiate terms, trust them with your candidate data, chase invoices. Most agencies avoid it because the overhead and risk outweigh the reward. Abbie built Split Fee to remove that friction entirely, with automated matching, progressive identity disclosure, built-in legal agreements, and automated billing, making split placements as straightforward as direct ones.