Software Alternatives & Startups

Folderly VS Sortfully

Compare Folderly VS Sortfully and see what are their differences

Folderly logo Folderly

Folderly is an all-in-one email deliverability platform to supercharge your email performance. Locate, solve, prevent email deliverability pitfalls, and ensure that your emails reach the Inbox folder.

Sortfully logo Sortfully

Auto-file your Outlook & Microsoft 365 mail by the organisation that sent it - once you've read it. Sortfully never reads your message bodies or attachments.
  • Folderly Landing page
    Landing page //
    2023-09-11

Folderly is more than just an email deliverability tool.

Deep email deliverability fixes, technical setup, access to an up-to-date deliverability score, user-friendly template management, team accounts, and, now, spam trigger detection with best practices to follow—all of these features assist you in reaching and maintaining 99.9% email deliverability.

Locate, solve, and prevent email deliverability pitfalls, and ensure your emails reach the Inbox folder. Never again let your emails be part of the 51% of all business emails that never reach the inbox. Make every email count, bringing in revenue and business opportunities.

How will you use Folderly?

  • Reach the recipients' Inbox. Folderly’s advanced algorithms analyze your outbound email campaigns and identify issues that cause your emails to be filtered out of recipients' inboxes.

  • Increase delivery, reply, and conversion rates. We will identify the most pressing issues by analyzing your entire email ecosystem and suggest the simplest ways to address them.

  • Skyrocket revenue from email outreach. By delivering 100% of your emails, you can significantly boost your sender score, generate more leads, and ultimately increase your email channel's ROI.

  • Sortfully Dashboard
    Dashboard //
    2026-08-31
  • Sortfully Mappings View
    Mappings View //
    2026-08-31

Sortfully is an automatic filing service for Outlook and Microsoft 365. It moves each message into an Inbox subfolder, or tags it with a coloured category, based on the organisation that sent it. By default a message is only filed once you have read it, so new mail still lands in front of you and nothing disappears unseen. If you prefer, filing can happen instantly on delivery instead.

There is no AI in Sortfully. No model, no classifier, no LLM, and your mail is never sent to any AI service. Filing runs on deterministic rules you can read and edit: the sender's domain, your exact-match overrides, then Public Suffix List normalisation, so notifications.slack.com and hello@slack.com both land in one Slack folder, and .co.uk domains get correct names. You can group several domains into one folder, pin a domain to a folder you already have, exclude senders entirely, and choose move-or-tag per organisation. Every action is reversible.

Privacy is structural, not a promise. Sortfully never reads message bodies or attachments: the one code path allowed to call Microsoft Graph message endpoints uses a strict metadata field allow-list, and a CI gate fails the build if a content field ever appears. An optional detailed audit log records the subject line so you can see exactly what was filed; you can switch it off. Sortfully connects through delegated Microsoft Graph permissions only (Mail.ReadWrite, Mail.ReadWrite.Shared, MailboxSettings.Read), is a verified Microsoft publisher, and reads your existing inbox rules without ever modifying them. Tokens are encrypted at rest and you can disconnect at any time.

Optionally, a chunked, throttle-safe backlog cleanup sorts the mail you already have, with protected folders and a leave-recent-mail window so nothing current is touched.

Sortfully is built for Microsoft 365 first: individual mailboxes, shared mailboxes, and a Business plan with team management for firms. It is operated by a UK company, hosted in the EU.

Folderly

$ Details
paid Free Trial $120 / Monthly (Folderly Premium)
Platforms
Google Workspace Office 365 Outlook Yahoo Zoho AWS Sendgrid SendinBlue Mailgun Sendpulse Intercom Klaviyo Sparkpost SMTP API Marketo Elastic Email Rackspace Technology
Release Date
-

Sortfully

$ Details
paid Free Trial £5 / Monthly
Platforms
Web SaaS Outlook
Release Date
2026 August
Startup details
Country
United Kingdom
City
London
Founder(s)
Adam Harman
Employees
1 - 9

Folderly features and specs

  • Spam Fixing
  • Email Deliverability Testing
  • Email Placement Dashboard with Analytics
  • Technical Setup of Domain DNS and Authentication
  • Active Domain and IP Monitoring 
  • Content Analysis and Recommendations
  • Email Templates Management
  • Spam Triggers
  • Best Practices
  • Dynamic Seed Rotation
  • Custom API Integration
  • Dedicated Customer Success Manager
  • Onboarding Support

Sortfully features and specs

  • Filing by sender organisation
    Mail is filed by the organisation that sent it, so every alias and subdomain from a company lands in one folder.
  • Move or tag per organisation
    Each organisation can be moved to an Inbox subfolder or tagged in place with a coloured category.
  • File after read
    By default nothing moves until a message has been read, so new mail never disappears unseen; instant filing on delivery is optional.
  • No AI
    No model, no classifier, no LLM; filing runs on deterministic rules you can read and edit, and mail is never sent to any AI service.
  • Content-Blind
    Message bodies and attachments are never read, enforced by a code-level allow-list and a CI gate, not just a policy.
  • Public Suffix list
    Public Suffix List normalisation gives correct names for .co.uk, .energy and hundreds of other endings.
  • Overrides and exclusions
    Group several domains into one folder, pin a domain to an existing folder, or exclude senders entirely; your rules always win.
  • Backlog cleanup
    Sorts the mail you already have in chunked, rate-limited passes, with protected folders and an option to leave recent mail in place.
  • Undo anything
    Every filing action is recorded and reversible from the dashboard or audit log.
  • Audit Log
    A record of every filing with sender, destination and mode; a detailed option records the subject line and can be switched off.
  • Shared Mailboxes
    Files shared mailboxes a delegate has access to, alongside personal ones.
  • Team Management
    The Business plan adds team management for firms running multiple mailboxes with multiple users.

Analysis of Folderly

Overall verdict

  • Overall, Folderly is a beneficial tool for businesses that rely heavily on email marketing and need to ensure their communications reach their audience's inbox. Its specialized focus on improving email deliverability and providing actionable insights makes it a valuable asset for enhancing email campaign performance.

Why this product is good

  • Folderly is often regarded as a good tool because it provides efficient email deliverability solutions. It helps businesses improve their email performance by reducing emails going to spam and enhancing inbox placement. This is achieved through features like email warm-up, domain and IP reputation management, and detailed deliverability analytics. Its user-friendly interface and comprehensive reporting tools make it accessible for businesses looking to maximize the efficiency of their email campaigns.

Recommended for

    Folderly is recommended for marketers, email campaign managers, and businesses that heavily depend on email as a primary communication tool, especially those who experience issues with emails being marked as spam. It is also suitable for businesses looking to optimize their outreach efforts and improve overall email deliverability rates.

Folderly videos

Supercharge Your Email Deliverability With Folderly

More videos:

  • Review - From 15 to 98% Email Deliverability Rate for Slash | Folderly
  • Review - New Clients for BeforeHello after Working with Folderly
  • Review - Delivering Messages to the Inbox for the Kannaco Company | Folderly
  • Review - Getting stories delivered to the Inbox for PR & Communications company | Folderly

Sortfully videos

No Sortfully videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to Folderly and Sortfully)
Email Marketing
100 100%
0% 0
Inbox Management
0 0%
100% 100
Email Deliverability
100 100%
0% 0
Email Automation
0 0%
100% 100

Questions & Answers

As answered by people managing Folderly and Sortfully.

Why should a person choose your product over its competitors?

Sortfully's answer:

Most email organisers ask you to trust them: an AI classifier scores your mail and a privacy policy promises restraint. Sortfully is built so you don't have to take its word for it. It cannot read message bodies or attachments; the restriction is a code-level allow-list backed by a CI gate that fails the build, and filing runs on deterministic rules you can read and override. It is also the only one of its kind built for Outlook and Microsoft 365 first: delegated Microsoft Graph permissions from a verified Microsoft publisher, shared mailbox support, and read-only respect for your existing inbox rules, where SaneBox, Clean Email and Mailstrom treat Outlook as a second platform. And it behaves differently: mail is filed by sender organisation, so every alias and subdomain lands in one folder, and by default only after you have read it, so nothing disappears unseen and everything can be undone.

What's the story behind your product?

Sortfully's answer:

Sortfully was built by a UK founder who watched Outlook rules fail at scale: Exchange caps rules at 256 KB, one rule per sender domain does not scale, and rules only run while Outlook is open. The alternatives all wanted AI access to mail content, which is exactly what regulated firms cannot accept. So Sortfully does the opposite: deterministic filing by sender organisation, with a code-enforced guarantee that message bodies and attachments are never read. It launched in August 2026, operated by a UK company with EU hosting.

What makes your product unique?

Sortfully's answer:

Sortfully contains no AI at all. Filing runs on deterministic rules you can read and edit: the sender's domain, your overrides, then Public Suffix List normalisation. And the privacy guarantee is structural rather than promised: the one code path allowed to call Microsoft Graph message endpoints uses a strict metadata allow-list, and a CI gate fails the build if a content field ever appears. Message bodies and attachments are never read.

How would you describe the primary audience of your product?

Sortfully's answer:

Businesses and normal consumers can both benefit from Sortfully. Businesses on Microsoft 365, mainly professional services firms of 10 to 200 mailboxes (accountants, solicitors, surveyors, architects) and the IT admins or MSPs who manage their tenants. It also suits compliance-conscious firms that have decided against AI email tools, and individual Outlook power users.

Which are the primary technologies used for building your product?

Sortfully's answer:

Laravel (PHP), PostgreSQL and Redis on the backend; React with TypeScript and Inertia on the frontend; the Microsoft Graph API with delegated permissions for all mailbox access. Hosted in the EU.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Folderly and Sortfully

Folderly Reviews

  1. Valeria R.
    · Communications Manager at SOLV. ·
    Folderly guarantees that our emails are delivered to the inbox

    Our field of work requires extensive communication via email; therefore, we needed a solution that would monitor our email deliverability rate and help us eliminate any possible issues causing our emails to land in spam, if they arise. Folderly performs its job well and protects our email reputation. The team has helped us fine-tune our email infrastructure, and is overall very responsive - they always answer our questions in a timely and detailed manner.

  2. Kate Kos
    · Partner Relations Manager at SaveMyLeads ·
    Folderly saves our emails from spam

    With Folderly, we have a clear picture of the situation with our mailboxes, understand what exactly caused our emails to go to spam, and see our campaigns' performance getting better. The team is always ready to give us a helping hand and explain what we need to do next.

    Pros:    Deliverability insights, spam issues fix, easy-to-use interface, responsive team
  3. Stacy
    · Marketing Specialist ·
    Folderly team always goes extra mile

    We thought our email campaign is doing good, but Folderly team boosted results to super cool! They are always there to help and give insightful advice. If you have troubles with spam and want to improve your email deliverability, Folderly would be your best choice ;-)

    Pros:    Super simple in use|All in one

Top 14 Email Warm-Up Tools for B2B SaaS
Folderly: Full deliverability service offering warm-up, remediation, audits, configuration help, and a managed roadmap for recovery from spam placement.
23 Best Cold Email WarmUp Tools in 2022 (Free + Paid)
The company is one of Belkins’s spin-off, a B2B Lead Generation Agency with a solid track record, created in 2015.Folderly presents itself as an AI-powered platform for increasing your email deliverability.
Source: inguide.in
Top 10 of the Best Email Warm Up tools in 2022
To warm up your email with Folderly, you will need to connect your domain and email address. The tool will then ask you to create a warm up email template and to run a spam test to examine your inbox and identify its deliverability issues. The warm up campaign will finally begin and your email address will interact with Folderly inboxes and paid senders. Not only do they...
Source: mailmeteor.com
7 Best Cold Email Warm-up Software
Folderly is an AI-based Platform to increase your mail open rate, click rate, deliverability, reply rate. Folderly goal is to help marketers accelerate their sales by helping them send emails that drive revenue. Folderly is trusted by Berkely, Titan Growth, born & bred, pillbox, Greater Rochester.

Sortfully Reviews

We have no reviews of Sortfully yet.
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Social recommendations and mentions

Based on our record, Folderly seems to be more popular. It has been mentiond 60 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Folderly mentions (60)

  • Breaking Into Legal Tech
    Make • Build and automate workflows InvoiceBerry • Online invoicing for small businesses Gusto • Payroll, benefits and HR management Hive • Manage tasks, workflows and team’s work Lanva • Social video editing app. ClickUp • Manage tasks, docs, chat, goals and more Plausible • Open-source privacy-friendly web analytics Podcast Hawk • Podcast guest booking software. Writesonic • AI-driven content... Source: almost 4 years ago
  • Why do businesses always have such long voice mail greetings?
    BTW, the same thing I noticed with emails. I recently started to work with them, and differentiating emails and sending them to the right group of people brings a more positive outcome. We recently checked it on https://folderly.com/. So, I think those things can be linked to each other. Source: about 4 years ago
  • Is there somewhere an email client for mac that is not gmail, implements labels and supports IMAP?
    Finally, I would suggest you also use https://folderly.com/ in addition to those two email clients. I would help you avoid making your emails spammy and maintain a high email deliverability score. It’s essential if you’re using email for business purposes. Source: about 4 years ago
  • What email client are you using?
    Besides, I recently noticed that Apple mail didn’t send my emails. I thought my clients didn’t receive my emails because they were in the spam folder. But, I checked my email deliverability on https://folderly.com/, and it was OK. So, I’ve been looking at what makes my clients not get my emails and discovered that this email client doesn’t send them for some reason. Source: about 4 years ago
  • How to promote a sale event via email that won't look spammy?
    But, after testing my email campaign on my friends, I was left puzzled why my letters went to spam. I've read somewhere that you can run all your emails before launching the marketing campaign on https://folderly.com/. I did it, and my score wasn't the best, nor too low. I thought the reason might be in the attached PDF file and links to my store. Do you think that it might be the case? If yes, what are the... Source: almost 4 years ago
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Sortfully mentions (0)

We have not tracked any mentions of Sortfully yet. Tracking of Sortfully recommendations started around Aug 2026.

What are some alternatives?

When comparing Folderly and Sortfully, you can also consider the following products

Loops.so - We bought a billboard in Times Square and we're letting you advertise your startup on it!It's free.

Sanebox - SaneBox is a cloud-based service that allows users to filter and manage their emails.

Warmy.io - We don't send emails. We get them seen.

Clean Email - Clean Email is an online service that empowers you to take control of your mailbox.

Mailwarm - Email warmup tool to avoid spam folder, since 2020 - Backed by Email Deliverability Experts

Mailstrom - The smarter, faster way to clean out your inbox. Power through thousands of messages in just a few clicks. Free Trial! Website. JOBS.