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Enplug helps you make the most of the digital screens in your business by turning them into intuitive and customizable billboards.

HockeyStack
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Attributer
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Multi-touch attribution that shows the model behind the number. 8 models compared side-by-side, a SQL-like DSL to write your own, and open-source SDKs for Ruby, Node, Python, and PHP. Runs server-side. Your data, not theirs.

Which is more popular?
Website, pricing, platforms and company facts side by side.
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| Website | enplug.com | mbuzz.co |
| Pricing | ||
| Platforms | — | |
| Company | — | Startup from Australia · 1 - 9 employees · 2026 |
| Listed in |
In their own words, as submitted to SaaSHub.


We offer you more than Digital Signage Software for your business. Our comprehensive suite of solutions helps you inspire action through communication. Use the Audience Engagement Software proven to solve your unique challenges.
mbuzz is multi-touch attribution for technical marketers who've stopped trusting their dashboard. Here's the thing nobody selling you attribution wants to say out loud: every tool runs a model under the hood, and the number it reports isn't "the data." It's that model's opinion of the data. Same...
What each product offers, as listed by its team.


Possible disadvantages
An editorial look at what each product does well and who it suits.


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Enplug Digital Signage Software
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How often each product is chosen within a category, 0–100% relative to the other.


As answered by people managing Enplug and mbuzz.co.
mbuzz.co's answer:
Every attribution tool runs a model under the hood and reports its number like it came from physics. mbuzz is the only one that shows the model. Eight of them side by side, plus a SQL-like DSL to edit or write your own. You stop arguing about which channel works and start arguing about which model you should trust.
mbuzz.co's answer:
Dreamdata, HockeyStack, and Northbeam all ship with a proprietary "data-driven" model you can't see inside. You pay $1,400–$5,000 a month to trust their math. mbuzz runs eight models you can inspect, lets you edit the logic in a SQL-like DSL, keeps your data exportable on every plan, and starts at $0. For a $1–100M company spending $20K–$1M a month on ads, that's the difference between renting an attribution tool and owning an attribution stack.
mbuzz.co's answer:
Technical marketers, marketing ops, growth engineers, and data-savvy CMOs at startups and mid-market SaaS, DTC, fintech, and healthtech companies spending $20K–$1M a month on paid media. Specifically the ones who've stopped trusting their dashboard — who want to audit the math themselves, not hear "trust our algorithm."
mbuzz.co's answer:
Years of wrestling with the limitations of various existing solutions, platform-inflated ROAS, and enterprise attribution tools that cost more than the budgets they were measuring. Every tool I tried picked one model and hid the math. I wanted to compare models, argue with them, and write my own rules — so I built one. mbuzz is the attribution platform I wished existed when I was trying to explain channel performance to a CFO who didn't believe the Meta pixel.
mbuzz.co's answer:
Ruby on Rails (backend + dashboard), PostgreSQL, Sidekiq for background jobs, Stimulus/Turbo for the frontend. Open-source SDKs in Ruby, Node, Python, and PHP. Deployed via Kamal on DigitalOcean.
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External articles and on-site reviews we used to compare the two products.


Enplug is a smart digital signage software that is enriched with powerful features like controlling communication on multiple screens, managing content with intelligent automation and collaboration features, providing...
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