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DoubleVerify VS Trust Metrics

Compare DoubleVerify VS Trust Metrics and see what are their differences

Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

DoubleVerify logo DoubleVerify

DoubleVerify authenticates the quality of digital media for the world’s largest brands ensuring viewable, fraud-free, brand-safe ads.

Trust Metrics logo Trust Metrics

Trust Metrics provides data-driven planning tools to improve campaign performance on advertising networks.
  • DoubleVerify Landing page
    Landing page //
    2022-06-24
  • Trust Metrics Landing page
    Landing page //
    2023-05-13

DoubleVerify features and specs

  • Comprehensive Ad Verification
    DoubleVerify provides extensive ad verification tools that ensure ads are viewable, fraud-free, and displayed in brand-safe environments.
  • Cross-Platform Support
    It supports multiple platforms, including mobile, desktop, video, and social media, offering advertisers a broad spectrum of coverage.
  • Real-Time Analytics
    The platform provides real-time analytics and reporting, allowing advertisers to make quick decisions and optimize their campaigns efficiently.
  • Fraud Detection
    DoubleVerify has strong capabilities in detecting and preventing ad fraud, safeguarding the integrity of advertising spend.

Possible disadvantages of DoubleVerify

  • Cost
    For small businesses or those with limited budgets, the cost of using DoubleVerify's comprehensive features might be prohibitive.
  • Complexity
    The platform's extensive features may present a learning curve for new users, requiring a significant investment in time to fully utilize its capabilities.
  • Integration Challenges
    Some users might experience challenges when integrating DoubleVerify with other existing ad tech solutions, potentially leading to technical issues.

Trust Metrics features and specs

No features have been listed yet.

DoubleVerify videos

+ Add

Fraud Follows The Money To TV: DoubleVerify's Woolway

More videos:

  • Review - Connected TV - Going Global & Attracting Fraudsters: DoubleVerify's Tiley

Trust Metrics videos

No Trust Metrics videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to DoubleVerify and Trust Metrics)

DoubleVerify

Trust Metrics

Ad Fraud Detection
69 69%
Ad Fraud Detection
31% 31
Ad Protection
69 69%
Ad Protection
31% 31
Fraud Prevention
65 65%
Fraud Prevention
35% 35
Ad Fraud Protection
59 59%
Ad Fraud Protection
41% 41

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare DoubleVerify and Trust Metrics

DoubleVerify Reviews

Best Ad Fraud Detection Companies for Publishers 2019
DoubleVerify has its proprietary platform dubbed as ‘DV Pinnacle’, to ensure viewable, fraud-free, and brand safety ads for media buyers. DoubleVerify claims its platform is the industry’s first unified service and performance platform.
Source: headerbidding.co
6 Best Ad Fraud Detection Companies for Publishers
DoubleVerify is already integrated with some large programmatic platforms like AppNexus, DoubleClick Bid Manager, SpotX, Oath, Yahoo!, to analyze the publisher platforms in real-time to drive only quality impressions to advertisers. Its comprehensive dashboard also provides all the details (both, graphical, and numerical) required by publisher yield managers to improve...
Source: www.adpushup.com

Trust Metrics Reviews

Best Ad Fraud Detection Companies for Publishers 2019
Trust Metrics provides quarterly analysis for publishers to measure, optimize, and benchmark the inventories against the industry (competitors).
Source: headerbidding.co
6 Best Ad Fraud Detection Companies for Publishers
Trust Metric provides more than 1500 variables for publishers to analyze, optimize, and categorize (to specific niche) their inventory across web and mobile to ultimately help them build a high-quality website. Not only will they compare your site with competitors, but they will also ensure brand safety, and everything required to maximize ad yield by avoiding ad fraud....
Source: www.adpushup.com

Social recommendations and mentions

Based on our record, DoubleVerify seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

DoubleVerify mentions (1)

  • Who is Maya Nelson?
    Project manager here maybe? https://doubleverify.com they are a marketing protection company. Could be nothing but the name is Maya Hawkins-Nelson. This looks like an old pic of John though. Source: about 4 years ago

Trust Metrics mentions (0)

We have not tracked any mentions of Trust Metrics yet. Tracking of Trust Metrics recommendations started around Mar 2021.

What are some alternatives?

When comparing DoubleVerify and Trust Metrics, you can also consider the following products

Integral Ad Science - Integral Ad Science is a global technology company that offers data and solutions to establish a safer, more effective advertising ecosystem.

Adscore - Advanced protection for your Ads margins. Protecting over 1B impressions per day for leading advertisers and ad networks.

Pixalate - Pixalate is an intelligence platform and real time fraud protection provider.

GeoEdge - GeoEdge offers ad security and verification solutions.

Netacea - Netacea understands bot behaviour better than anyone else, thanks to our smarter approach to bot management using Intent Analytics™ powered by machine learning.

ComplyCube - Verify your customers in under 15 seconds anywhere in the world with a cutting-edge SaaS & API platform for Identity Verification and AML/KYC compliance.

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