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Pixalate VS Trust Metrics

Compare Pixalate VS Trust Metrics and see what are their differences

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Contents:
  1. » Base Details
  2. » Reviews
  3. » Alternatives

Pixalate logo Pixalate

Pixalate is an intelligence platform and real time fraud protection provider.

Trust Metrics logo Trust Metrics

Trust Metrics provides data-driven planning tools to improve campaign performance on advertising networks.
  • Pixalate Landing page
    Landing page //
    2022-03-23
  • Trust Metrics Landing page
    Landing page //
    2023-05-13

Pixalate features and specs

  • Comprehensive Data Analytics
    Pixalate provides extensive data and analytics across apps and OTT channels, which helps in identifying fraudulent activities and improving ad campaign efficiency.
  • Fraud Protection
    Offers robust tools for detecting and preventing ad fraud, including the use of machine learning to identify fraudulent traffic and activities.
  • Cross-Platform Capability
    Supports a wide range of platforms, including mobile and connected TV, allowing advertisers to manage and monitor campaigns across different media channels.
  • Compliance and Privacy
    Ensures compliance with advertising industry standards and provides tools to manage privacy concerns effectively.
  • Market Trust and Recognition
    Widely recognized in the industry for its effectiveness in fraud detection and prevention, often trusted by major advertisers and publishers.

Possible disadvantages of Pixalate

  • Complex Setup and Integration
    The comprehensive nature of the platform might require a significant initial setup and can be complex for new users to integrate with their existing systems.
  • Cost
    The advanced features and robust solutions provided by Pixalate could come at a higher cost compared to other analytics tools, potentially limiting access for smaller businesses.
  • Learning Curve
    Its wide array of features and tools might result in a steep learning curve, necessitating time and resources for staff training.
  • Data Volume
    The amount of data provided could be overwhelming for smaller businesses or those without a dedicated data analysis team.

Trust Metrics features and specs

No features have been listed yet.

Category Popularity

0-100% (relative to Pixalate and Trust Metrics)

Pixalate

Trust Metrics

Fraud Prevention
72 72%
Fraud Prevention
28% 28
Ad Fraud Detection
0 0%
Ad Fraud Detection
100% 100
eCommerce
100 100%
eCommerce
0% 0
Ad Protection
50 50%
Ad Protection
50% 50

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Pixalate and Trust Metrics

Pixalate Reviews

Best Ad Fraud Detection Companies for Publishers 2019
Pixalate is capable of preventing 15 types of frauds and monitors over 50 million URLs. It has partnered with well-known adtech vendors including OpenX, AdRoll, and Centro.
Source: headerbidding.co
6 Best Ad Fraud Detection Companies for Publishers
Pixalate is another comprehensive ad fraud detection company and claims to fight against more than 15 types of ad fraud. In addition to other big names, it has partnered with OpenX, OathandMobfox. Pixalate boasts of being the first company to get accredited by MRC for invalid traffic detection and filtration. Being a cross-channel fraud intelligence company working with...
Source: www.adpushup.com

Trust Metrics Reviews

Best Ad Fraud Detection Companies for Publishers 2019
Trust Metrics provides quarterly analysis for publishers to measure, optimize, and benchmark the inventories against the industry (competitors).
Source: headerbidding.co
6 Best Ad Fraud Detection Companies for Publishers
Trust Metric provides more than 1500 variables for publishers to analyze, optimize, and categorize (to specific niche) their inventory across web and mobile to ultimately help them build a high-quality website. Not only will they compare your site with competitors, but they will also ensure brand safety, and everything required to maximize ad yield by avoiding ad fraud....
Source: www.adpushup.com

What are some alternatives?

When comparing Pixalate and Trust Metrics, you can also consider the following products

iovation - iovation offers device-based solutions for fraud prevention and authentication.

Adscore - Advanced protection for your Ads margins. Protecting over 1B impressions per day for leading advertisers and ad networks.

Signifyd - Signifyd is a SaaS-based, enterprise-grade fraud technology solution for e-commerce stores.

Integral Ad Science - Integral Ad Science is a global technology company that offers data and solutions to establish a safer, more effective advertising ecosystem.

Riskified - eCommerce fraud prevention solution and chargeback protection guarantee for online merchants. Find out how we can help your company boost revenue from online sales using our machine-learning powered eCommerce fraud protection software.

DoubleVerify - DoubleVerify authenticates the quality of digital media for the world’s largest brands ensuring viewable, fraud-free, brand-safe ads.

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