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Integral Ad Science VS Trust Metrics

Compare Integral Ad Science VS Trust Metrics and see what are their differences

Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

Integral Ad Science logo Integral Ad Science

Integral Ad Science is a global technology company that offers data and solutions to establish a safer, more effective advertising ecosystem.

Trust Metrics logo Trust Metrics

Trust Metrics provides data-driven planning tools to improve campaign performance on advertising networks.
  • Integral Ad Science Landing page
    Landing page //
    2022-09-24
  • Trust Metrics Landing page
    Landing page //
    2023-05-13

Integral Ad Science features and specs

  • Comprehensive Ad Verification
    Integral Ad Science (IAS) provides thorough ad verification services that help advertisers and publishers ensure that their ads are viewable, brand-safe, and free from fraud, enhancing the effectiveness of digital advertising campaigns.
  • Advanced Fraud Detection
    IAS employs advanced technologies to detect and mitigate ad fraud, protecting advertisers from wasting their budgets on fraudulent impressions and clicks.
  • Brand Safety Solutions
    IAS offers robust brand safety measures that allow advertisers to align their campaigns with the appropriate content, protecting brand reputation.
  • Customizable Metrics
    Users can benefit from IAS's customizable metric systems that enable them to track specific KPIs, helping in tailoring strategies according to individual campaign goals.
  • Global Reach and Scalability
    IAS's services are operational worldwide, making it an appealing solution for businesses looking to scale their ad presence globally.

Possible disadvantages of Integral Ad Science

  • High Cost
    The comprehensive services offered by IAS can be costly, making it less accessible to smaller businesses or startups with limited budgets.
  • Complexity in Integration
    Some users have reported challenges and extended times for integrating IAS services with their existing ad platforms and systems.
  • Over-Reliance on Automation
    IAS heavily utilizes automated systems for ad verification and fraud detection, which might occasionally overlook nuanced or context-specific issues that could benefit from human oversight.
  • Limited Customer Support
    There have been mentions of IAS having limited customer support resources, which can lead to delays in resolving user issues and providing assistance.
  • Potential Data Privacy Concerns
    Due to its intensive tracking and verification mechanisms, there might be data privacy concerns associated with the use of IAS, which users need to navigate carefully in compliance with regulations.

Trust Metrics features and specs

No features have been listed yet.

Integral Ad Science videos

+ Add

Integral Unscripted: What does Integral Ad Science do?

More videos:

  • Review - Integral Ad Science Viewability Presentation
  • Review - Integral Ad Science Employee Reviews - Q3 2018

Trust Metrics videos

No Trust Metrics videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Integral Ad Science and Trust Metrics)

Integral Ad Science

Trust Metrics

Ad Fraud Detection
76 76%
Ad Fraud Detection
24% 24
Ad Protection
75 75%
Ad Protection
25% 25
Fraud Prevention
73 73%
Fraud Prevention
27% 27
Ad Fraud Protection
64 64%
Ad Fraud Protection
36% 36

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Integral Ad Science and Trust Metrics

Integral Ad Science Reviews

Best Ad Fraud Detection Companies for Publishers 2019
Founded in 2009, IAS provides a stream of optimization and verification products for publishers, advertisers, brands, and agencies. It has been working with big names such as Adobe, AOL, and DoubleClick Bid Manager by Google.
Source: headerbidding.co
6 Best Ad Fraud Detection Companies for Publishers
IAS offers something called ‘True Advertising Quality’, a service that scores sellers and buyers based on metrics like brand safety, ad fraud, content, structure, and view. Moreover, IAS is accredited by MRC for SIVT (Sophisticated Invalid Traffic) detection for desktop and mobile web traffic. IAS also has a real-time solution to deliver verified inventory to buyers. This...
Source: www.adpushup.com

Trust Metrics Reviews

Best Ad Fraud Detection Companies for Publishers 2019
Trust Metrics provides quarterly analysis for publishers to measure, optimize, and benchmark the inventories against the industry (competitors).
Source: headerbidding.co
6 Best Ad Fraud Detection Companies for Publishers
Trust Metric provides more than 1500 variables for publishers to analyze, optimize, and categorize (to specific niche) their inventory across web and mobile to ultimately help them build a high-quality website. Not only will they compare your site with competitors, but they will also ensure brand safety, and everything required to maximize ad yield by avoiding ad fraud....
Source: www.adpushup.com

Social recommendations and mentions

Based on our record, Integral Ad Science seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Integral Ad Science mentions (2)

  • Ad Viewability from a Web Developer's perspective
    * Is https://integralads.com/ the IAS they're talking about? Source: over 3 years ago
  • Adverifications and bot filtering
    Some banned bots are associated with guys like this https://integralads.com/. Source: over 4 years ago

Trust Metrics mentions (0)

We have not tracked any mentions of Trust Metrics yet. Tracking of Trust Metrics recommendations started around Mar 2021.

What are some alternatives?

When comparing Integral Ad Science and Trust Metrics, you can also consider the following products

DoubleVerify - DoubleVerify authenticates the quality of digital media for the world’s largest brands ensuring viewable, fraud-free, brand-safe ads.

Adscore - Advanced protection for your Ads margins. Protecting over 1B impressions per day for leading advertisers and ad networks.

Pixalate - Pixalate is an intelligence platform and real time fraud protection provider.

GeoEdge - GeoEdge offers ad security and verification solutions.

Forensiq - Forensiq is a security solution enabling companies to eliminate click fraud, conversion fraud, impression fraud and cookie stuffing.

ComplyCube - Verify your customers in under 15 seconds anywhere in the world with a cutting-edge SaaS & API platform for Identity Verification and AML/KYC compliance.

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