ClickGUARD VS 15Five

• Proxy VPN detection
  Identify, flag, and create block rules based on proxy VPN network detection.
• GEO location protection
  Detect and block clicks from networks outside your targeted continent or specific countries.
• Time-on-site conditions
  Post-click analysis based on the amount of time visitors spend on site after clicking on ads.
• Click frequency protection
  Identify, flag, block and label fraud based on unique click and account entity clicks.
• Target frequency protection
  Campaign, Adgroup, keyword, domain, and landing page based target rules.
• Conversion based protection
  Create rules based on converting or non-converting clicks. Easily eliminate repeated visits that never convert.
• Invalid click protection
  Advanced invalid clicks protection that exceeds default one Google Ads is offering.
• Click intensity protection
  Create rules based on the intensity of clicks on campaigns, adgroups or keywords.
• Campaign level protection
  Create and apply rules to specific campaigns within your account.
• Keyword level protection
  Create and apply rules to specific Keyword clicks within your account.
• Threat level classification
  Set rules to identify, flag and block disruptive click patterns.
• Bot detection
  Detect, identify, and block crawler bot traffic based on signature.
• AdGroup level protection
  Create and apply rules to specific AdGroups within your account.
• Device level protection
  Create and apply rules to specific device type clicks within your account.
• IP range level protection
  Create and apply rules to specific IP addresses and IP ranges within your account.
• Forensic reports
  Google Ads click reporting from more than 40 data-points and associated relational details.
• Keyword click reports
  Keyword object analysis reports with relational flags based on unique account rules.
• Device tracking reports
  Individual device ID tracking and post-click behavior analysis reports.
• Scheduled summary reports
  This is an easy way to get the latest stats from your ClickGUARD account.
• IP address and IP range reports
  IP source reporting data with location, threat & quality stats, including IP ranges with associated IP/ISP history.
• Placement source reports
  Google Ads display network analysis with ad placement quality assessment.
• On-demand CSV export
  At any point you are able to grab an on-demand export of data in the CSV format.
• Click quality reports
  Detailed insight into flagged clicks for manual reviews (and refunds) from Google.
• Set search campaign click cap
  Limit the number of Search clicks every user can perform before being blocked.
• Organic traffic monitoring
  See how are organic visitors behaving on your website.
• Ad placements whitelist
  Whitelist placement domains that should never be blocked by ClickGUARD rules.
• Custom duration exclusions
  Set a default or a custom duration for all blocking and excluding actions.
• Set display campaign click cap
  Limit the number of Display clicks every user can perform before being blocked.
• Pausing campaigns
  In extreme conditions of intensive fraud activity system can automatically pause campaigns.
• IP address whitelist
  Assign a list of IP addresses that should never be blocked by ClickGUARD's rules.
• Manage audiences of converters
  Prevent converters from clicking on your ads for a custom time duration or for a specific set of campaigns.
• Website platform integrations
  Easy installation and integration with most dozens of Web / CMS platform.
• Email and Slack notifications
  Receive the most important notifications directly to your email or Slack in real-time.
• WordPress plugin
  Native WordPress integration for fast and easy direct tracking code deployment.
• Custom flagging
  Flags clicks that trigger custom rules as a result of blocking actions.
• Aliases tags
  Assign aliases to common IPs, placements, devices, and other entities.

• Employee Feedback
  15Five allows employees to provide regular feedback, fostering open communication and addressing issues promptly.
• Performance Tracking
  The platform helps track and evaluate employee performance, aiding in goal-setting and performance reviews.
• Engagement Insights
  15Five offers insights into employee engagement levels, helping leaders to identify and address areas requiring improvement.
• User-Friendly Interface
  The software is designed with a user-friendly interface, making it easy for employees and managers to navigate and use the tools available.
• Integration Capability
  15Five integrates with various tools like Slack, Salesforce, and G Suite, allowing for seamless workflow integration.
• Employee Engagement
  Emplify helps organizations measure employee engagement through surveys and provides actionable insights to improve workplace culture.
• Data-Driven Insights
  The platform utilizes data analytics to identify trends and areas for improvement, helping organizations make informed decisions.
• Customizable Surveys
  Users can tailor feedback surveys to suit their specific needs, ensuring they gather relevant information for their organization.
• Consultative Support
  Emplify offers expert guidance and support to help organizations interpret data and implement changes effectively.

Possible disadvantages

• Cost
  The pricing can be high for small businesses or startups with limited budgets.
• Learning Curve
  Some users may find a learning curve initially, especially if they are not familiar with similar performance management tools.
• Customization Limitations
  There may be limitations in terms of customization to fit specific organizational needs or unique workflows.
• Reporting Features
  Some users have noted that the reporting features can be limited or less flexible compared to other dedicated reporting tools.
• Mobile Experience
  The mobile application does not offer all the features available on the desktop version, which might be inconvenient for on-the-go users.
• Implementation Time
  Setting up and fully utilizing the Emplify platform can take some time, which may be a drawback for organizations looking for quick solutions.
• Dependence on User Participation
  The effectiveness of the platform heavily relies on employee participation in surveys, which can be variable.
• Complexity of Data
  For organizations without a dedicated HR or data analytics team, interpreting the detailed data and insights may be challenging.

Click Fraud Protection for Google Ads by ClickGUARD

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Emplify Customer Review | Jill Lehman, VP & CPO at Ontario Systems

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Tracking ClickGUARD since Mar 2021.

• Ask HN: Who is hiring? (July 2021)

  15Five | Remote: US, Poland, & Ukraine | Full-time | https://15five.com Multiple engineering and design roles, all fully remote: - Remote: Poland or Ukraine - Backend Engineer:... - Source: Hacker News / about 5 years ago

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