AppGrowing's answer

AppGrowing is unique because it goes beyond ad tracking by using AI to deconstruct creatives and translate global advertising data into actionable growth strategies.

Split Fee's answer:

Split Fee is the first purpose-built platform for split fee recruitment in the UK. Instead of relying on LinkedIn groups, WhatsApp messages, and manual agreements, agencies upload their candidates and vacancies and the platform automatically matches them across agencies.

Candidate identities are revealed gradually; anonymised at first, then progressively disclosed as both sides accept, so agencies can collaborate without the risk of circumvention.

AppGrowing's answer

AppGrowing goes beyond basic ad tracking to help marketers understand and improve advertising performance.

Instead of only showing what ads are running, AppGrowing uses AI to decode creative elements such as hooks, visuals, scripts, and formats, revealing why certain ads perform better than others. It also combines global ad data with competitor insights and market trends, helping teams identify winning patterns and make faster, more confident user acquisition decisions.

In short, AppGrowing helps marketers move from observing ads to understanding them—and from understanding to improving performance.

Split Fee's answer:

Most "split fee networks" are just directories or social groups where agencies post and hope someone responds. Split Fee is an actual matching engine. It scores candidate-vacancy pairs, handles the legal agreements (non-circumvention, self-billing), automates invoicing and fee splits, and manages the entire placement lifecycle from match to payment. Everything that normally requires trust, phone calls, and spreadsheets is handled by the platform.

Split Fee's answer:

A next-generation serverless platform, built for AWS.

Split Fee's answer:

UK recruitment agencies; from boutique firms with a handful of consultants to mid-sized agencies with specialist sector coverage. Any agency that has either strong candidates without the right vacancies, or client vacancies they can't fill from their own candidate pool. Split Fee turns those dormant assets into placements.

Split Fee's answer:

Abbie, our founder, knew that although split fee arrangements have existed in recruitment for decades, the process has always been manual: find a partner agency, negotiate terms, trust them with your candidate data, chase invoices. Most agencies avoid it because the overhead and risk outweigh the reward. Abbie built Split Fee to remove that friction entirely, with automated matching, progressive identity disclosure, built-in legal agreements, and automated billing, making split placements as straightforward as direct ones.