BigSpy's answer

• Wide coverage: Supports major platforms such as Facebook, Instagram, AdMob, TikTok, YouTube, X, and more.
• Massive Data: Possesses over 1 billion advertising data points.
• Strong filtering capabilities: Equipped with multi-dimensional filtering capabilities, enabling quick identification of the ads users wish to view.

Split Fee's answer:

Split Fee is the first purpose-built platform for split fee recruitment in the UK. Instead of relying on LinkedIn groups, WhatsApp messages, and manual agreements, agencies upload their candidates and vacancies and the platform automatically matches them across agencies.

Candidate identities are revealed gradually; anonymised at first, then progressively disclosed as both sides accept, so agencies can collaborate without the risk of circumvention.

BigSpy's answer

• BigSpy supports more platforms, covering mainstream advertising platforms such as Facebook, Instagram, AdMob, TikTok, YouTube, and X.
• BigSpy has a massive database, and the number of ads it has collected has exceeded 1 billion.
• BigSpy’s pricing is highly competitive, and it is available to free users as well.

Split Fee's answer:

Most "split fee networks" are just directories or social groups where agencies post and hope someone responds. Split Fee is an actual matching engine. It scores candidate-vacancy pairs, handles the legal agreements (non-circumvention, self-billing), automates invoicing and fee splits, and manages the entire placement lifecycle from match to payment. Everything that normally requires trust, phone calls, and spreadsheets is handled by the platform.

BigSpy's answer

• Advertising creators who need to produce advertisements.
• Decision-makers who need to formulate operational strategies.
• Operators who need to research market conditions.
• Sellers who need to tap into the potential e-commerce market.
• Advertisers who need to track the performance of their ad placements.

Split Fee's answer:

UK recruitment agencies; from boutique firms with a handful of consultants to mid-sized agencies with specialist sector coverage. Any agency that has either strong candidates without the right vacancies, or client vacancies they can't fill from their own candidate pool. Split Fee turns those dormant assets into placements.

BigSpy's answer

Python, SQL, Vue, Elasticsearch, Redis ...

Split Fee's answer:

A next-generation serverless platform, built for AWS.

BigSpy's answer

For the struggles, I think it has always been differentiation. In today’s industry, it is not enough to have a good solid product. It is important to outwit and outdo the competition to rise in a competitive marketplace. Therefore, we have been working on data collection, accuracy, and modeling optimization to acquire users and outcompete others. We hope to help our customers achieve at BigSpy; we’re constantly reminded of it.

Split Fee's answer:

Abbie, our founder, knew that although split fee arrangements have existed in recruitment for decades, the process has always been manual: find a partner agency, negotiate terms, trust them with your candidate data, chase invoices. Most agencies avoid it because the overhead and risk outweigh the reward. Abbie built Split Fee to remove that friction entirely, with automated matching, progressive identity disclosure, built-in legal agreements, and automated billing, making split placements as straightforward as direct ones.

BigSpy's answer

KILO.HEALTH, WELLECH, BRIO, LEEDIA, AVN ...