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Apollo.io VS Formstack

Compare Apollo.io VS Formstack and see what are their differences

Apollo.io

Apollo’s predictive prospecting, sales engagement, and actionable analytics help the teams to reach its full revenue potential.

Rating
4.0 · 1 review
Alternatives Is it good?
Formstack

Use our drag and drop online form builder for surveys, registrations, payment collections, lead generation and more. Our online forms offer robust features and 50+ integrations that allow you to automate workflows, capture leads & more.

Rating
0 reviews
Alternatives Is it good?
VisualVisitor
Consent-Based Identification of the Person Visiting Your Website Including First Name, Last Name, Email & 37 Other Data Points. Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Apollo.io seems to be a lot more popular than Formstack. While we know about 69 links to Apollo.io, we've tracked only 1 mention of Formstack.

social mentions
69 vs 1
Lead Generation popularity
100% vs 0%

Base details

Website, pricing, platforms and company facts side by side.

Apollo.io
Formstack
Website apollo.io formstack.com
Pricing
Official pricing
Official pricing
Company Startup from the United States —
Listed in
Sales Tools Lead Generation Email Finder Email Verifier +1
Surveys Forms And Surveys Form Builder Marketing Tools +1

Features and specs

What each product offers, as listed by its team.

Apollo.io 5 features
Formstack 5 features
  • Comprehensive Database
    Apollo.io offers a vast and up-to-date contact database, which is ideal for lead generation and sales prospecting.
  • Advanced Search Filters
    The platform provides powerful filtering options that allow users to narrow down potential leads by various criteria, making it easier to target specific audiences.
  • Integration Capabilities
    Apollo.io integrates seamlessly with popular CRM tools like Salesforce and HubSpot, streamlining the workflow for sales teams.
  • Email Tracking
    The email tracking feature helps sales teams monitor engagement and follow up effectively, thereby increasing the chances of closing deals.
  • Customization and Automation
    Users can customize outreach templates and automate follow-up sequences, improving efficiency and ensuring consistent communication.

Possible disadvantages

  • Pricing
    The platform can be expensive, especially for small businesses or startups with limited budgets.
  • Data Accuracy
    Some users report that contact information can occasionally be outdated or inaccurate, leading to ineffective outreach.
  • Learning Curve
    The platform's extensive features may require a significant amount of time to learn and utilize effectively, posing challenges for new users.
  • Support Limitations
    Customer support may not be as responsive or comprehensive as some users would like, potentially leading to delays in issue resolution.
  • Overdependence on Technology
    Relying too much on the platform's automation features can sometimes lead to reduced personalization in outreach efforts, which can affect engagement.
  • Ease of Use
    Formstack offers a user-friendly interface that makes it easy for non-technical users to create forms without the need for coding knowledge.
  • Variety of Templates
    The platform provides a wide range of customizable templates for various purposes such as surveys, contact forms, and event registrations, which can save time for users.
  • Integrations
    Formstack integrates seamlessly with a plethora of third-party applications including CRM systems, email marketing tools, and payment gateways, enhancing its versatility.
  • Security Features
    With advanced security measures like SSL, data encryption, and compliance with standards such as GDPR and HIPAA, Formstack ensures data privacy and integrity.
  • Powerful Analytics
    The platform provides robust analytics and reporting tools, which help users to gain insights from form submissions and improve decision-making processes.

Possible disadvantages

  • Cost
    Formstack can be relatively expensive, especially for small businesses or individual users, with tiered pricing plans that might not fit all budgets.
  • Learning Curve for Advanced Features
    While basic form creation is straightforward, some of the more advanced features and functionalities may require a steeper learning curve for new users.
  • Customer Support
    Some users have reported that customer support can be slow or unresponsive at times, which can be a drawback when immediate assistance is needed.
  • Form Limits
    Lower-tier plans come with limitations on the number of forms, storage, and submissions, which can be restrictive for users with high-volume needs.
  • Customization Restrictions
    Although Formstack offers a range of templates, customization options can be somewhat limited without access to higher-tier plans or additional purchases.

Analysis

An editorial look at what each product does well and who it suits.

Apollo.io
Formstack

Overall verdict

  • Apollo.io is generally well-regarded in its space, especially for businesses looking to enhance their sales intelligence and outreach processes. Most users appreciate its robust feature set and user-friendly interface.

Why this product is good

  • Apollo.io is considered good by many users because it provides a comprehensive sales engagement platform with features like a vast and accurate database of contacts, powerful searching and filtering tools, and automated outreach capabilities. It helps sales teams improve their prospecting efficiency and effectiveness.

Recommended for

  • Sales teams looking to streamline their prospecting efforts
  • Businesses seeking a reliable source of contact data
  • Organizations that want to automate and optimize their outreach campaigns
  • Companies of all sizes aiming to enhance their lead generation strategies

Overall verdict

  • Formstack is a reputable and reliable form-building tool that caters to a variety of needs, from simple form creation to complex workflow automation. It is well-suited for users looking for an intuitive and versatile platform to manage data collection effectively.

Why this product is good

  • Formstack is considered good for several reasons. It offers a user-friendly interface that allows individuals and businesses to create forms without extensive technical expertise. The platform also provides a wide range of customization options, integrations with various third-party applications, and robust data management features. Furthermore, its security measures ensure that user data is protected, making it a trustworthy option for sensitive information gathering.

Recommended for

  • Small to medium-sized businesses seeking easy-to-use form solutions.
  • Organizations requiring secure data collection and storage.
  • Marketing teams looking to integrate form data with CRM tools.
  • Non-profits and educational institutions that need to gather and manage data efficiently.
  • Event planners and coordinators who need to manage registrations and RSVPs.

Videos

Walkthroughs and reviews on video.

Apollo.io 2 videos + Add
Formstack 3 videos + Add

Free software to find email addresses - apollo.io review

More videos

  • - “Feature Fatigue Kills UX” by Lily Chen, senior software engineer at Apollo.io

Formstack Review - Build Payment Forms

More videos

  • - How it works | Formstack Workflows Add-on
  • - Hi, we're Formstack!

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Apollo.io
Formstack
100% 100%
Lead Generation
0% 0%
0% 0%
Forms And Surveys
100% 100%
100% 100%
Sales Tools
0% 0%
0% 0%
Form Builder
100% 100%

User comments

Share your experience with using Apollo.io and Formstack. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Apollo.io 4.0 · 1 review
Formstack no reviews yet
  • Best AI Prospecting Tools for B2B Sales in 2026
    toflow.ai · May 2026

    What is the best AI prospecting tool for B2B sales in 2026? The best tool depends on your team's specific situation. toflow.ai is a strong fit for multi-channel outreach across email, LinkedIn, and WhatsApp, and is...

  • Apollo for automated outreach
    SaaSHub review
    · Sep 2025

    We use Apollo with our Sales and BDR team to manage our cold outreach. The strength of the platform is the sequences and cadences that you can set up. Compared to other tools we have used in the past like Salesloft...

  • 11 Apollo.io Alternatives and Competitors 2024
    evaboot.com · May 2024

    FAQWhat’s better than Apollo.io?What Apollo.io competitors are better for lead generation? What is Apollo.io used for?

View more

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Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Apollo.io 69 mentions
Formstack 1 mention

View more

  • [FOR HIRE] Senior Software Engineer - Full Stack
    Tired of paying $50 monthly for form mail on your website from https://formstack.com. Source: over 5 years ago

Alternatives to Apollo.io and Formstack

When comparing Apollo.io and Formstack, you can also consider the following products.

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